What we’ll talk about today• Alarming data and research about student absences in Central Texas• Share attendance improvement key learnings from Central Texas school districts• Hear what students say about chronic absences• Announce a cutting-edge attendance campaign• Get your feedback and answer your questions!
Data Analysis, Focus Groups,Collaborative Design and Logic Modeling Supported by:
Amy Wiseman, Ph.D., E3 Alliance Sr. Research AssociateWHAT DOES THE DATA TELL USABOUT ABSENCES IN OUR REGION?
Overview• Absences: Who, what, where, when and how many• Academic outcomes that correlate with poor attendance• What we can do about it
District Attendance Survey• Approximately 2/3 of respondents have done some kind of attendance campaign in the last six years• The main messages of attendance campaigns: – Student Success is Directly Related to Student Attendance – District Funding is Directly Related to Student Attendance• Campaigns included: – Parent communications, campus data collection, community “sweeps” for missing students, home visits, hiring of attendance specialists, partnerships with courts, robocalls, etc.
Outcome: Most respondents felt that theircampaign worked, but they do not have the data to support it
A 7-week challenge to improve attendance rates and motivatestudents …using a mix of sizzle and substance
Targeted Attendance Campaign• Partnerhips – Incite “social impact marketing” unit of Emmis Communications • KLBJ AM/FM, BOB FM, “La Z” 107.1, 101X, KGSR, Comedy – Get Schooled • National not for profit with successful track record – E3 Alliance and Member school districts • AISD, Bastrop, Del Valle, Hays, Leander, Pflugerville, Round Rock, San Marcos
Incite Targeted Attendance Campaign• Audiences – Students in 7-10 grades – Parents of at-risk students – Educators (School leadership, teachers, guidance counselors, etc.) – Community at-large (businesses, government entities, influencers, etc.)
Targeted Attendance CampaignGoals – Elevate awareness about the importance of attendance among participating middle and high school students, teachers and parents – Improve attendance and inspire student engagement in the participating middle and high schools – Connect with new and existing community based partnerships aimed at boosting attendance across the Central Texas community
Activations and Attendance = Winner• Wake Up Calls• Nominate an Inspiring Teacher• On the Hunt• iPlay
Activations and Attendance = Winner• Students earn points each time they participate in an activation• Motivated by incentives, internal activities• “Winning” school will be determined based on engagement points and attendance gains – Regional – National
Fall 2011 Attendance Challenge17 states represented88 schools participating90,000 students involved
Attendance Challenge Timeline• Phase One: July - August – Coordinate with districts and campuses – Incite to coordinate media buys/sponsor – Facilitate broad awareness outreach partnerships• Phase Two: August - October – Aug 27 – Create BUZZ: Wake up calls launch, early promotion• Phase Three: Attendance Challenge – Oct. 1 to Dec. 7 • Attendance Challenge • Radio outreach and promotions
Attendance Challenge Timeline• Phase Four: December- January – December • Calculate scores – December - January • Regional winner and events • National winner and “prize”
What’s Next?• Campaign is just the beginning• More research & analysis needed• Collaboration around best practices in schools, justice and health infrastructure Need community & corporate support behind campaign & media outreach• Ultimate goals: Improved student performance Increased financial support to schools
The Next Food For Thought: Wed. Sept. 19THIRD GRADE READING: PUTTINGIT ALL TOGETHER FOR SUCCESS