International Forum on E 2.0 - Oracle - Andrew Gillboy

New Enterprise 2.0 business models and old applications. A marriage made in heaven or hell?
Andrew GilboyVice President E2.0 EMEA

Introduction
Andrew Gilboy
VP E2.0 EMEA
Oracle

Oracle Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.
The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Enterprise 2.0 Milan 2009 – the two most important people in my life
Ancelotti
coach of London’s Chelsea
Capello
coach of England

New Enterprise 2.0 Business Models and Old Applications:A marriage made in heaven or hell?
Agenda
The CIO Dilemma
Making Money with E2.0
Marrying Legacy Applications and E2.0
Oracle’s view

The CIO Dilemma

What does Enterprise 2.0 mean for the CIO?
File systems, Databases, Websites, BI, Applications, Exchange

What does Enterprise 2.0 mean for the CIO?
VISIBILITY
TOLERANCE

Enterprise 2.0 should add the capabilities on the right to the Applications on the left

Enterprise 2.0 is not a solution but a set of capabilities and technologies that can enhance business processes

Source: “Leading in Times of Transition: The 2010 CIO Agenda”, Gartner, January 2010
Top CIO Initiatives for 2010

Making Money with E2.0

Emerging Business Models for E2.0
Basing on 70 case studies, a survey of 65 CIO and a community discussion with experts, three E2.0 models are emerging in the companies:
Open Enterprise (OE)
tending to a great extension and opening of the virtual workspace boundaries in terms of access methods and external players
Adaptive Enterprise (AE)
focused on the flexibility and reconfigurability in corporate process
Social Enterprise (SE)
aiming to create new collaboration, knowledge-sharing and relation management models
Mariano Corso, Andrea Pesoli, School of Management, Polytechnic of Milano.
Antonella Martini*, Faculty of Engineering, University of Pisa

1 : 1,000
Where’s the € € €?
1. Open Enterprise
2. Adaptive Enterprise
3. Social
Enterprise*

1 : 1,000
Business Productivity
Personal
Productivity*

1 : 1,000
Accelerating
Business
Performance
Knowledge
Management 2.0*

Multi-lingual / multi-region
Integrated Search
Cover greater number of customers
Consolidate disparate systems
Extend the Enterprise
Faster delivery of new products and services
Improve Service
Integrates ERP, CRM,
ECM, and 2.0
Implemented by
Role based access single sign on
2.0 Community tools eg forums, blogs, idea engine
Personalised content driven by integrated CMS
New Business Models: Open and Adaptive EnterpriseCommunity Driven Self-Service B2B Portal at Alcatel-Lucent

New Business Models
“Customer Driven Self Service”

The Peer Produced Airplane
In the past, Boeing wrote detailed specifications for each part and asked suppliers to build to plan
Today, suppliers co-design airplanes from scratch and deliver complete sub-assemblies to Boeing’s factory, where a single plane can be snapped together like Lego blocks, in as little as 3 days
Enterprise 2.0 – New Business Models
“
“Global Peer
Particpation”

New Business Models
“Crowdsourcing”

New Business Models
“Idea Marketplace”“CrowdSourcing”

New Business Models
Idea Engines
Prediction Markets
Crowdsourcing
Social CRM
HR On Boarding
Prosumers
Global Peer Production
Expertise Location
External Enterprise Contest
Broadcast Search
Collaborative Product Design
Collaborative Service
Response Mobilisation
Enterprise Mashups
Online Community driven self service
€€€

New Business Models
Idea Engines
Prediction Markets
Crowdsourcing
Social CRM
HR On Boarding
Prosumers
Global Peer Production
Expertise Location
External Enterprise Contest
Broadcast Search
Collaborative Product Design
Collaborative Service
Response Mobilisation
Enterprise Mashups
Online Community driven self service
Outside the Firewall
Business 2 Business
Business 2 Consumer

New Business Models and Organisation Structure
Enterprise 2.0 and
Open business models
Collective intelligence
Broadcast Search
Inspired by
SocialCRM
Crowdsourcing
Prosumers
Customer Driven
Self service
Online
Community
Idea
Marketplace
Prediction
Market
Mashups, open API’s
2.0 Development
Platforms
HR On boarding

So where do you start?
“Who’s
Driving
E2.0?”

Marrying Legacy Applications and E2.0

What Software Applications do these Organisational functions use today?
HCM
ERP Systems
SOA, ECM, BPM, Office
CRM
eCommerce
Business Intelligence
Logistics
Supply chain Management
PIM

E2.0 must be integrated into Applications to produce tangible R.O.I
“Enterprise 2.0 functionality should be integrated into other applications as services. Service-based functionality offers the advantage of writing once and using many times”
“E2.0 must happen in the flow”
Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges by Andrew Mcafee

How do we put E2.0 tools ‘in the flow’

The non-integrated approach of multiple tactical projects: Web2.0 “outside the flow”*
“Department 2.0”
* Andrew McAfee: Enterprise 2.0

Almost impossible to integrate into Existing Business Applications
Legacy Systems
BPM and SOA
Portal and Web
Applications
IdentityManagement
EnterpriseApplications
Content Repositories
Databases
Systems

Consolidation costs much more in the long run and will slow you down in the near term

How do we put E2.0 tools ‘in the flow’

Portals already Integrate Enterprise Applications to the Web for Web 1.0
Portal Presentation – security – personalisatio n
Service Oriented Architecture

So why not add the integrated E2.0 functions to the Portal?
Portal Presentation - Social Tools - ECM

So why not add the integrated E2.0 functions to the User Experience Platform?
User Experience Platform

What do I mean by “Integrated E2.0 functions?”
Forums
Activity streams
Wiki’s
RSS
Tagging
Digital Asset Management
Search
Blogs
Micro-blogging
Linking
Workspaces
Social networks
Instant Messaging
Collective Intelligence
Mashups
Integrated E2.0 Portlets

Design the architecture for the long term
“The remarkable social impact and economic success of the Internet is in many ways directly attributable to the architectural characteristics that were part of its design.”
Vinton G. Cerf
Chief Internet Evangelist

Enterprise 2.0: Infrastructure Strategy makes a big difference in the long run
Infrastructure Enabled
Service Oriented
Standards based
Emergent, Tactical,
Intangible Benefits

“Start Small,
Think Big,
Move Fast”
WRONG!

“Think Big,
Start Small,
Move Faster”

Closing Thoughts

Internet Strategy from 1998
“Do we REALLY need to have a website?“

Internet Strategy from 2003
“How did we end up with 20 different tools to manage our websites?”

Don’t make that mistake;Know where you are going withyour E2.0 strategy

Q: So where is Oracle going?
A: Embedding E2.0 capability into all our Applications
Oracle WebCenterSuite – User Experience Platform
Oracle WebCenter
Oracle Fusion Applications
Oracle UCM Suite

Enterprise Portals
Team Spaces
Dashboards
Composite Apps & RIA
Collaborative Applications
Multi-Channel Access
Enterprise 2.0 Platform
Oracle WebCenter Suite
Oracle WebCenter Services
Oracle Content Management
Integration Infrastructure
Identity Management
Search
Web Services
Adapters
Content
SOA & BPM
Third party repositories
CRM
ERP
Legacy Applications
BI
Data Sources
Oracle Enterprise 2.0 Solution: WebCenter Suite “enable the whole Enterprise”

Acknowledgments and References
Open Knowledge
EmanueleQuintarelli
Sovos Group
Sameer Patel
Dachis Group
Dion Hinchcliffe
E2.0 Adoption Council
Lithium Technologies
Mariano Corso, Andrea Pesoli, School of Management, Polytechnic of Milano.
Antonella Martini, Faculty of Engineering, University of Pisa
The Content Economy http://www.thecontenteconomy.com
Oscar Berg
Social Computing Journal
Gartner
Oracle E2.0 EMEA LinkedIN group
Books
Crowdsourcing Handbook by Dan Bell
Trust Agents - by Chris Brogan and Julien Smith
Wikinomics – Don Tapscott
Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges by Andrew Mcafee

Thank you for your time

Enjoy the rest of the Summit

International Forum on E 2.0 - Oracle - Andrew Gillboy

by International Forum on Enterprise 2.0 on Jun 22, 2010

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International Forum on E 2.0 - Oracle - Andrew Gillboy — Presentation Transcript