New Enterprise 2.0 business models and old applications. A marriage made in heaven or hell? <br />Andrew GilboyVice Presid...
Introduction<br />Andrew Gilboy<br />VP E2.0 EMEA<br />Oracle<br />
Oracle Safe Harbor Statement<br />The following is intended to outline our general product direction. It is intended for i...
Enterprise 2.0 Milan 2009 – the two most important people in my life <br />Ancelotti<br />coach of London’s Chelsea<br />C...
New Enterprise 2.0 Business Models and Old Applications:A marriage made in heaven or hell? <br />Agenda<br />The CIO Dilem...
The CIO Dilemma<br />
What does Enterprise 2.0 mean for the CIO?<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
What does Enterprise 2.0 mean for the CIO?<br />VISIBILITY<br />TOLERANCE<br />File systems, Databases, Websites, BI, Appl...
Enterprise 2.0 should add the capabilities on the right to the Applications on the left<br />File systems, Databases, Webs...
Enterprise 2.0 should add the capabilities on the right to the Applications on the left<br />File systems, Databases, Webs...
Enterprise 2.0 should add the capabilities on the right to the Applications on the left<br />File systems, Databases, Webs...
Enterprise 2.0 is not a solution but a set of capabilities and technologies that can enhance business processes<br />File ...
Source: “Leading in Times of Transition: The 2010 CIO Agenda”, Gartner, January 2010<br />Top CIO Initiatives for 2010<br />
Making Money with E2.0<br />
Emerging Business Models for E2.0<br />Basing on 70 case studies, a survey of 65 CIO and a community discussion with exper...
1 : 1,000<br />Where’s the € € €?<br />1. Open Enterprise<br />2. Adaptive Enterprise<br />3. Social<br />Enterprise*<br />
1 : 1,000<br />Where’s the € € €?<br />Business Productivity<br />Personal <br />Productivity*<br />
1 : 1,000<br />Where’s the € € €?<br />Accelerating<br />Business <br />Performance<br />Knowledge <br />Management 2.0*<b...
Multi-lingual / multi-region<br />Integrated Search<br />Cover greater number of customers<br />Consolidate disparate syst...
New Business Models<br />“Customer Driven Self Service”<br />
The Peer Produced Airplane<br />In the past, Boeing wrote detailed specifications for each part and asked suppliers to bui...
New Business Models<br />“Crowdsourcing”<br />
New Business Models<br />“Idea Marketplace”“CrowdSourcing”<br />
New Business Models<br />Idea Engines<br />Prediction Markets<br />Crowdsourcing<br />Social CRM<br />HR On Boarding<br />...
New Business Models<br />Idea Engines<br />Prediction Markets<br />Crowdsourcing<br />Social CRM<br />HR On Boarding<br />...
New Business Models and Organisation Structure <br />Enterprise 2.0 and <br />Open business models<br />Collective intelli...
So where do you start?<br />“Who’s <br />Driving<br />E2.0?”<br />
Marrying Legacy Applications and E2.0<br />
What Software Applications do these Organisational functions use today?<br />HCM<br />ERP Systems<br />SOA, ECM, BPM, Offi...
E2.0 must be integrated into Applications to produce tangible R.O.I<br />  “Enterprise 2.0 functionality should be integra...
How do we put E2.0 tools ‘in the flow’<br />
The non-integrated approach of multiple tactical projects: Web2.0 “outside the flow”*<br />“Department 2.0”<br />*  Andrew...
Almost impossible to integrate into Existing Business Applications<br />Legacy Systems<br />BPM and SOA<br />Portal and We...
Consolidation costs much more in the long run and will slow you down in the near term<br />
How do we put E2.0 tools ‘in the flow’<br />
Portals already Integrate Enterprise Applications to the Web for Web 1.0<br />Portal Presentation – security – personalisa...
So why not add the integrated E2.0 functions to the Portal?<br />Portal Presentation  - Social Tools - ECM<br />Service Or...
So why not add the integrated E2.0 functions to the User Experience Platform?<br />User Experience Platform<br />Service O...
What do I mean by “Integrated E2.0 functions?”<br />Forums<br />Activity streams<br />Wiki’s<br />RSS<br />Tagging<br />Di...
Design the architecture for the long term<br />“The remarkable social impact and economic success of the Internet is in ma...
Enterprise 2.0:  Infrastructure Strategy makes a big difference in the long run<br />Infrastructure Enabled<br />Service O...
“Start Small,<br />Think Big,<br />Move Fast”<br />WRONG!<br />
“Think Big, <br />Start Small,<br />Move Faster”<br />
Closing Thoughts<br />
Internet Strategy from 1998<br />“Do we REALLY need to have a website?“<br />
Internet Strategy from 2003<br />“How did we end up with 20 different tools to manage our websites?”<br />
Don’t make that mistake;Know where you are going withyour E2.0 strategy<br />
Q: So where is Oracle going? <br />A: Embedding E2.0 capability into all our Applications<br />Oracle WebCenterSuite – Use...
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International Forum on E 2.0 - Oracle - Andrew Gillboy

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  • Main Point:Web 2.0 technologies are a top CIO initiative for 2010.Script:So what strategic technologies are leading companies investing in? Gartner does a survey of CIOs each year, and in their survey, Web 2.0 technologies ranked in the top 3 strategic technologies to be investing in for 2010, along with virtualization and cloud computing. Enterprise 2.0, or Web 2.0 technologies applied in the enterprise, is the strategic technology CIOs are investing in to improve employee productivity, facilitate better team collaboration and boost overall enterprise productivity. The key to making the shift to a modern enterprise that is more productive, innovative and competitive is ensuring the right connections are made so workers can collaborate more efficiently and communicate more effectively. This is precisely where Enterprise 2.0 can help your business, and leading CIOs recognize the importance and impact that Enterprise 2.0 technologies can have on their company. So what are CIOs saying? Let’s hear from the CIO of Texas A&amp;M University System about how Enterprise 2.0 solutions, in their case with Oracle Fusion Middleware, is helping to transform how their researchers are working and help make them more productive.
  • Main Point:Oracle offers a complete, open, enterprise-grade Enterprise 2.0 solution including Oracle WebCenter Suite, Oracle WebCenter Services (social computing) and Oracle Content ManagementScript:Oracle offers a complete Enterprise 2.0 solution, including Oracle WebCenter Suite, Oracle WebCenter Services (social computing services) and Oracle Content Management. Using Oracle’s E2.0 solutions, users can create dynamic enterprise portals such as intranets and extranets. WebCenter Spaces allow you to create individual, team and organizational work environments to connect people and content. Personalized dashboards let users monitor performance. Composite applications and rich enterprise application are the next wave in enterprise application development and deliver multichannel-capable applications with desktop quality, highly interactive user experiences that are preintegated to enterprise class server technology. Collaborative applications integrate E2.0 with business processes such as accounts payable. And multi-channel access provides Office integration for content and mobile access through the iPhone.The integration infrastructure provides the layer of integration for applications, systems and data sources. This layer includes things like Secure Enterprise Search, web services, adapters, content, Identity Management for security and SOA &amp; BPM that allow you to integrate with multiple systems and repositories. Through that integration layer, you’re able to provide E2.0 capabilities in third party systems such as Microsoft SharePoint and Office, IBM Lotus Notes and Documentum. CRM systems integrate with Siebel applications and content can be stored and access through ERP systems like Ebusiness Suite, JDEdwards and PeopleSoft. We also integrate with legacy applications such as SAP and other homegrown apps. BI can be surfaced through the Hyperion integration and data can come from multiple sources such as Oracle database, MySQL or DB2. All of this combined technology from Oracle provides a unified, scalable E2.0 platform for the modern enterprise.-- ADDITIONAL NOTES --Oracle WebCenter Suite weaves business processes, enterprise applications, structured and unstructured content, communication, social computing services, and business intelligence into the fabric of the enterprise to create next-generation online work environments. Built upon a complete, open, and manageable enterprise portal platform, its integrated capabilities allow companies to create the composite applications, portals, and dynamic communities that spur employee productivity, innovation, and competitive advantage.Allowing employees to connect, share data, and communicate spurs innovation and productivity. The secure social computing and personal productivity services in Oracle WebCenter Services—such as linking, tagging, recent activities, Real Simple Syndication (RSS) feeds, wikis, blogs, social networking, discussions, instant messaging, and presence—optimize connections between people, information, and applications and yield new business insight.The other product that makes up Oracle’s Enterprise 2.0 offering is Oracle Enterprise Content Management. This product contains 3 components, and Universal Content Management provides the content platform to store documents, create web sites, manage documents throughout their lifecycle, and also manage multi-media files including pictures and video. Oracle Imaging &amp; Process Management provides document capture and imaging capabilities, enabling organizations capture and extract data from documents, provide a digital representation of the document in a viewer, allowing the users to annotate on the image – apply a stick note or redact information, for example – and then automatically route the document associated with a transaction to an approver.Oracle Universal Records Management helps organizations retain the document they have within their organization. It is able to manage both electronic and physical document records, and place holds, or dispositions on the records and makes them eligible for discovery.The combination of these offerings allows you to integrate Enterprise 2.0 capabilities throughout all Oracle Technology, enable Oracle Applications with Enterprise 2.0 and deliver the most complete, enterprise-grade platform for Enterprise 2.0.
  • International Forum on E 2.0 - Oracle - Andrew Gillboy

    1. 1. New Enterprise 2.0 business models and old applications. A marriage made in heaven or hell? <br />Andrew GilboyVice President E2.0 EMEA<br />
    2. 2. Introduction<br />Andrew Gilboy<br />VP E2.0 EMEA<br />Oracle<br />
    3. 3. Oracle Safe Harbor Statement<br />The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.<br />The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.<br />
    4. 4. Enterprise 2.0 Milan 2009 – the two most important people in my life <br />Ancelotti<br />coach of London’s Chelsea<br />Capello<br />coach of England<br />
    5. 5. New Enterprise 2.0 Business Models and Old Applications:A marriage made in heaven or hell? <br />Agenda<br />The CIO Dilemma<br />Making Money with E2.0<br />Marrying Legacy Applications and E2.0<br />Oracle’s view <br />
    6. 6. The CIO Dilemma<br />
    7. 7. What does Enterprise 2.0 mean for the CIO?<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
    8. 8. What does Enterprise 2.0 mean for the CIO?<br />VISIBILITY<br />TOLERANCE<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
    9. 9. Enterprise 2.0 should add the capabilities on the right to the Applications on the left<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
    10. 10. Enterprise 2.0 should add the capabilities on the right to the Applications on the left<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
    11. 11. Enterprise 2.0 should add the capabilities on the right to the Applications on the left<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
    12. 12. Enterprise 2.0 is not a solution but a set of capabilities and technologies that can enhance business processes<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
    13. 13. Source: “Leading in Times of Transition: The 2010 CIO Agenda”, Gartner, January 2010<br />Top CIO Initiatives for 2010<br />
    14. 14. Making Money with E2.0<br />
    15. 15. Emerging Business Models for E2.0<br />Basing on 70 case studies, a survey of 65 CIO and a community discussion with experts, three E2.0 models are emerging in the companies:<br />Open Enterprise (OE)<br /><ul><li>tending to a great extension and opening of the virtual workspace boundaries in terms of access methods and external players</li></ul>Adaptive Enterprise (AE)<br /><ul><li>focused on the flexibility and reconfigurability in corporate process</li></ul>Social Enterprise (SE)<br /><ul><li>aiming to create new collaboration, knowledge-sharing and relation management models</li></ul>Mariano Corso, Andrea Pesoli, School of Management, Polytechnic of Milano.<br />Antonella Martini*, Faculty of Engineering, University of Pisa<br />
    16. 16. 1 : 1,000<br />Where’s the € € €?<br />1. Open Enterprise<br />2. Adaptive Enterprise<br />3. Social<br />Enterprise*<br />
    17. 17. 1 : 1,000<br />Where’s the € € €?<br />Business Productivity<br />Personal <br />Productivity*<br />
    18. 18. 1 : 1,000<br />Where’s the € € €?<br />Accelerating<br />Business <br />Performance<br />Knowledge <br />Management 2.0*<br />
    19. 19. Multi-lingual / multi-region<br />Integrated Search<br />Cover greater number of customers<br />Consolidate disparate systems <br />Extend the Enterprise<br />Faster delivery of new products and services<br />Improve Service<br />Integrates ERP, CRM,<br />ECM, and 2.0<br />Implemented by<br />Role based access single sign on<br />2.0 Community tools eg forums, blogs, idea engine<br />Personalised content driven by integrated CMS<br />New Business Models: Open and Adaptive EnterpriseCommunity Driven Self-Service B2B Portal at Alcatel-Lucent<br />
    20. 20. New Business Models<br />“Customer Driven Self Service”<br />
    21. 21. The Peer Produced Airplane<br />In the past, Boeing wrote detailed specifications for each part and asked suppliers to build to plan<br />Today, suppliers co-design airplanes from scratch and deliver complete sub-assemblies to Boeing’s factory, where a single plane can be snapped together like Lego blocks, in as little as 3 days<br />Enterprise 2.0 – New Business Models<br />“<br />“Global Peer <br />Particpation”<br />
    22. 22. New Business Models<br />“Crowdsourcing”<br />
    23. 23. New Business Models<br />“Idea Marketplace”“CrowdSourcing”<br />
    24. 24. New Business Models<br />Idea Engines<br />Prediction Markets<br />Crowdsourcing<br />Social CRM<br />HR On Boarding<br />Prosumers<br />Global Peer Production<br />Expertise Location<br />External Enterprise Contest<br />Broadcast Search<br />Collaborative Product Design<br />Collaborative Service<br />Response Mobilisation<br />Enterprise Mashups<br />Online Community driven self service<br />€€€<br />
    25. 25. New Business Models<br />Idea Engines<br />Prediction Markets<br />Crowdsourcing<br />Social CRM<br />HR On Boarding<br />Prosumers<br />Global Peer Production<br />Expertise Location<br />External Enterprise Contest<br />Broadcast Search<br />Collaborative Product Design<br />Collaborative Service<br />Response Mobilisation<br />Enterprise Mashups<br />Online Community driven self service<br />Outside the Firewall<br />Business 2 Business<br />Business 2 Consumer<br />
    26. 26. New Business Models and Organisation Structure <br />Enterprise 2.0 and <br />Open business models<br />Collective intelligence<br />Broadcast Search<br />Inspired by<br />SocialCRM<br />Crowdsourcing<br />Prosumers<br />Customer Driven <br />Self service<br />Online<br />Community<br />Idea<br />Marketplace<br />Prediction <br />Market<br />Mashups, open API’s<br />2.0 Development<br />Platforms<br />HR On boarding <br />
    27. 27. So where do you start?<br />“Who’s <br />Driving<br />E2.0?”<br />
    28. 28. Marrying Legacy Applications and E2.0<br />
    29. 29. What Software Applications do these Organisational functions use today?<br />HCM<br />ERP Systems<br />SOA, ECM, BPM, Office<br />CRM<br />eCommerce<br />Business Intelligence<br />Logistics<br />Supply chain Management<br />PIM<br />
    30. 30. E2.0 must be integrated into Applications to produce tangible R.O.I<br /> “Enterprise 2.0 functionality should be integrated into other applications as services. Service-based functionality offers the advantage of writing once and using many times”<br /> “E2.0 must happen in the flow”<br />Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges by Andrew Mcafee<br />
    31. 31. How do we put E2.0 tools ‘in the flow’<br />
    32. 32. The non-integrated approach of multiple tactical projects: Web2.0 “outside the flow”*<br />“Department 2.0”<br />* Andrew McAfee: Enterprise 2.0<br />
    33. 33. Almost impossible to integrate into Existing Business Applications<br />Legacy Systems<br />BPM and SOA<br />Portal and Web<br />Applications<br />IdentityManagement<br />EnterpriseApplications<br />Content Repositories<br />Databases<br />Systems<br />
    34. 34. Consolidation costs much more in the long run and will slow you down in the near term<br />
    35. 35. How do we put E2.0 tools ‘in the flow’<br />
    36. 36. Portals already Integrate Enterprise Applications to the Web for Web 1.0<br />Portal Presentation – security – personalisatio n<br />Service Oriented Architecture<br />
    37. 37. So why not add the integrated E2.0 functions to the Portal?<br />Portal Presentation - Social Tools - ECM<br />Service Oriented Architecture<br />
    38. 38. So why not add the integrated E2.0 functions to the User Experience Platform?<br />User Experience Platform<br />Service Oriented Architecture<br />
    39. 39. What do I mean by “Integrated E2.0 functions?”<br />Forums<br />Activity streams<br />Wiki’s<br />RSS<br />Tagging<br />Digital Asset Management<br />Search<br />Blogs<br />Micro-blogging<br />Linking<br />Workspaces<br />Social networks<br />Instant Messaging<br />Collective Intelligence<br />Mashups<br />Integrated E2.0 Portlets<br />
    40. 40. Design the architecture for the long term<br />“The remarkable social impact and economic success of the Internet is in many ways directly attributable to the architectural characteristics that were part of its design.”<br />Vinton G. Cerf <br />Chief Internet Evangelist<br />
    41. 41. Enterprise 2.0: Infrastructure Strategy makes a big difference in the long run<br />Infrastructure Enabled<br />Service Oriented<br />Standards based<br />Emergent, Tactical, <br />Intangible Benefits<br />
    42. 42. “Start Small,<br />Think Big,<br />Move Fast”<br />WRONG!<br />
    43. 43. “Think Big, <br />Start Small,<br />Move Faster”<br />
    44. 44. Closing Thoughts<br />
    45. 45. Internet Strategy from 1998<br />“Do we REALLY need to have a website?“<br />
    46. 46. Internet Strategy from 2003<br />“How did we end up with 20 different tools to manage our websites?”<br />
    47. 47. Don’t make that mistake;Know where you are going withyour E2.0 strategy<br />
    48. 48. Q: So where is Oracle going? <br />A: Embedding E2.0 capability into all our Applications<br />Oracle WebCenterSuite – User Experience Platform <br />Oracle WebCenter<br />Oracle Fusion Applications<br />Oracle UCM Suite<br />
    49. 49. Enterprise Portals<br />Team Spaces<br />Dashboards<br />Composite Apps & RIA<br />Collaborative Applications<br />Multi-Channel Access<br />Enterprise 2.0 Platform<br />Oracle WebCenter Suite<br />Oracle WebCenter Services<br />Oracle Content Management<br />Integration Infrastructure<br />Identity Management<br />Search<br />Web Services<br />Adapters<br />Content<br />SOA & BPM<br />Third party repositories<br />CRM<br />ERP<br />Legacy Applications<br />BI<br />Data Sources<br />Oracle Enterprise 2.0 Solution: WebCenter Suite “enable the whole Enterprise”<br />
    50. 50. Acknowledgments and References<br />Open Knowledge<br />EmanueleQuintarelli<br />Sovos Group<br />Sameer Patel<br />Dachis Group<br />Dion Hinchcliffe<br />E2.0 Adoption Council<br />Lithium Technologies<br />Mariano Corso, Andrea Pesoli, School of Management, Polytechnic of Milano.<br />Antonella Martini, Faculty of Engineering, University of Pisa<br />The Content Economy http://www.thecontenteconomy.com<br />Oscar Berg<br />Social Computing Journal<br />Gartner<br />Oracle E2.0 EMEA LinkedIN group<br />Books<br />Crowdsourcing Handbook by Dan Bell <br />Trust Agents -  by Chris Brogan and Julien Smith <br />Wikinomics – Don Tapscott<br />Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges by Andrew Mcafee<br />
    51. 51. Thank you for your time<br />
    52. 52. Enjoy the rest of the Summit<br />
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