International Forum on E 2.0 - Customer Engagement

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Transcript

  • 1. New Approach to Online Tourism via DreamersDo
  • 2.
    • What is changing in marketing?
    • Who is DreamersDo ?
    • What is different in DreamersDo?
  • 3.  
  • 4. In the past…
  • 5. Marketers were speakers Customers were audiences
  • 6. People in small groups. In their families, at work, among friends… T rust what family members, colleagues and friends used to say . Word of Mouth
  • 7. With the arrival of mass media National and Global Marketing arisen !!! Small groups Larger Groups
  • 8. Marketers targeted larger groups . Global Players were born . Competition increased .
  • 9.
    • Web 1.0
    • Find
    • Access
    • Acquire
  • 10.
    • Web 1.0
    • Connect people to information …
    • Still marketers talk and sell …
    • One way communication …
  • 11. People’s behavior changed… No more audience… Desire to talk … Not willing to buy what brands offer Willing to contribute to what is offered to them
  • 12.
      • The era of traditional marketing and sales has finished
  • 13.
      • No more sense to P ush customers
      • to buy products
  • 14.
      • Time to Pull them into the process
      • as our colleagues
  • 15.
      • Don ’ t do and say things to people
      • Do things with them
      • Web 2.0
  • 16.
      • Web 2.0
      • Share
      • Participate
      • Collaborate
  • 17.
    • Collaborative
    • Experimental
    • Helpful
    • Playful
    • Personal
    • Honest
    • Participatory
  • 18. Who is ?
  • 19. Start-up business in online tourism Destination Italian provinces with cultural peculiarities, preserved nature Aim to develop an extensive international awareness of destination. Diversified group of professionals
  • 20. Salento
  • 21. What is Different in ?
  • 22. No Sales of Ready to use Tours! From push to pull strategy . Full flexibility of booking system . Collaborative design of holidays One stop payment for all holiday services . IN
  • 23. No more chaotic web environment full of advertisements User-friendly web interface Playful atmosphere on web site. IN
  • 24. Not operating tours Making them experience their dream vacation IN
  • 25.  
  • 26. No more classical type of Tourist journey visit book travel stay IN
  • 27. VISIT WEBSITE EXPERIENCE TRAVEL STAY IN TOUCH TELL / SHARE BOOKING
  • 28. Customers are talking DreamersDo is listening IN
  • 29. D reamers & D oers. H ere you tell your storıes. A story???
  • 30. www.facebook.com/dreamersdo www.dreamersdo.tumblr.com www.facebook.com/dreamersdo www.dreamersdo.trave l
  • 31. VISIT WEBSITE EXPERIENCE TRAVEL STAY IN TOUCH TELL / SHARE BOOKING NPD
  • 32. Customer participation in NPD . Inspiration from customers’ dreams . IN
  • 33. Looking for full experience in the destination Tasting Italian culture is desired
  • 34. They want to learn how to cook Italian pasta? PIZZICA DANCE NOTTE DI TARANTA ITALIAN PASTA TAMBURELLO OLIVE FARMS IN
  • 35. They want to learn how to cook Italian pasta? Podcasts, video to help customers learn more about SALENTO IN
  • 36. They want to learn how to cook Italian pasta? Join customers where they already are Social Media IN
  • 37. They want to learn how to cook Italian pasta? To explore the creativity of customers To get inspired from them Social Media IN
  • 38. They want to learn how to cook Italian pasta? DreamersDo official page Facebook IN
  • 39. They want to learn how to cook Italian pasta? To explore the creativity of customers To get inspired from them To entertain them Social Media IN
  • 40. How do you say “Dream” ?
  • 41. They want to learn how to cook Italian pasta? To explore the creativity of customers To get inspired from them To entertain them To teach them Social Media IN
  • 42. They want to learn how to cook Italian pasta? SALENTO DREAMS To create curiosity for Salento globally (First International Salento Page on FB) To Inform our fans by relevant information from A to Z IN
  • 43. They want to learn how to cook Italian pasta? Flickr IN
  • 44. Q&A
  • 45. Just close you eyes www.dreamersdo.travel