International Forum on E 2.0 - Intel

Enterprise Social Computing The Transformation of Collaboration & Communication Laurie Buczek

Legal Notices This presentation is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. BunnyPeople, Celeron, Celeron Inside, Centrino, Centrino logo, Core Inside, FlashFile, i960, InstantIP, Intel, Intel logo, Intel386, Intel486, Intel740, IntelDX2, IntelDX4, IntelSX2, Intel Core, Intel Inside, Intel Inside logo, Intel. Leap ahead., Intel. Leap ahead. logo, Intel NetBurst, Intel NetMerge, Intel NetStructure, Intel SingleDriver, Intel SpeedStep, Intel StrataFlash, Intel Viiv, Intel vPro, Intel XScale, IPLink, Itanium, Itanium Inside, MCS, MMX, Oplus, OverDrive, PDCharm, Pentium, Pentium Inside, skoool, Sound Mark, The Journey Inside, VTune, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others. Copyright © 2009, Intel Corporation. All rights reserved.

Evolution of Enterprise 2.0 at Intel Intel - Public 2004 2005 2008 2009 2010 2011 Inaugural internal blog by CEO “ Perfect Storm” Environmental Pressures Internal wiki launched Internal Community Platform Launched Consolidation & Integration Secure Internal to External E2.0 Grassroots Innovation Led to Mainstream Deployment

The Perfect Storm Environmental Pressures Converge on the Enterprise “ Identify the future that has already happened” –Peter Drucker Intel - Public Business Drivers Agility Business has to act quickly, respond immediately with relevant information at hand Face of Our IT Workforce is Changing Gen Y “ Connected” Gen Y entering & demanding new ways to work Baby Boomers Knowledge exiting with retiring workers Consumerization of IT Technology Employees using newer technology at home - demand same at work

Enterprise Social Computing Catalyst for Business Transformation Enterprise 2.0 Aggregated; Employee Centered; Content User Generated; Transparency; Wisdom of Crowds; Six Degrees; Tacit Knowledge Traditional Enterprise One-way communications, Content Repository Focused, Individual/Small Group Wisdom, Fragmented & Isolated Andrew McAfee, MIT
Creates challenges
Time to Information
Less effective globally dispersed teamwork
Disconnected information stovepipes
Redundant work
Disconnectedness & Employee Isolation
Ext. image dichotomy from internal experience
Rob Cross & Rob Thomas, Driving Results Through Social Networks
Enables Business
Two degrees of separation
Improved global teamwork
Aggregated & distributed knowledge
Reduce Redundancy
Create “one” Intel
Employees live brand experience
Intel - Public “ The new technologies are significant because they can potentially knit together an enterprise and facilitate knowledge work in ways that were simply not possible previously” “ It is how a company leverages its human capital that is essential to survival in the global economy”

Building Enterprise 2.0 inside Intel Add Rich Capabilities to the Stack Self-Service Video, Ideation, Widgets, mashups, Mobile devices Intel - Public Identify Business Objectives Usage models, Segmentation, Business Impact, Governance, Change Management, Usability Studies, Proof-of-Concepts “ What makes the Information Workplace transformational is how the piece parts are built into a seamless whole that supports people in the way they want to work.” - Forrester Research Build a Solid Foundation Communities, Blog and forum, wiki, networking, Enterprise content syndication, Unified tagging & search Integrate into Business Processes Intranet portal, Intranet search, Traditional productivity tools (i.e. email, presence, meeting workspaces, document repositories)

Intel - Public

Successful Usage Models - Highlights
Corporate Communications
HR Initiatives & Programs
Internal Customer Support
Engineering Global Team Collaboration
Communities of Practice
Documentation (wiki)
Project Plans (wiki)
Technical Communities
Training (video & wiki)
Intel - Public

Validation Engineering Success Story
Blogs & forums eliminate flurry of emails and kick-off meetings
Profiles & pictures helped build the virtual team
Access Restriction enabled discussions of sensitive product issues
Enhanced issue identification
Headcount savings
Historical log benefits future programs
“ Planet Blue is now a validation best known method” – Intel Engineer Intel - Public

HR Initiatives – Success Story
Community formed to provide direct support during Annual Benefits Enrollment period for U.S. employees
Direct question & answers with HR professionals
Employees provided actual experiences to assist others
HR exceeded program goals
“ At Intel social computing is helping us strengthen the connection between employees and the company—in both directions—and playing an important role in connecting employees to one another, whether for talent, skills, or experience.” - Mike Green, Director of Employee Communications, Intel Corp. Intel - Public

Growth & Adoption Intel - Public
2% Contributing
51% Consuming
6% Employee Blogs
Large amount unmanaged niche apps
23% Contributing
57% Consuming
1,300 groups
7% Employee Blogs
400 wiki spaces
Consolidation starts
47% are successful achieving their biz objectives to date
Majority use < 1 year
Upward Growth & Moderate Success To Date 2008: Pre-Community 2009: Post Community

The Best Social Tools Don’t Make a Social Enterprise
Barriers to Transformation
Lack of senior champions & leadership use
Silos slow to dissolve
Consumerism affects what we do inside our four walls – shiny object chasing
Lack of integration with business applications and work flows
Email culture
Unintuitive & not easy to use applications
Technology implementation lacks business objectives
Low investment in transition change management
Governance is an after thought
Intel - Public

More Information Intel - Public Intel.com/it

Connect with Me
[email_address]
Twitter: @lauriegbuczek
LinkedIn: http://www.linkedin.com/in/laurieb
Blogs: http://communities.intel.com/community/it
Intel - Public

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International Forum on E 2.0 - Intel

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International Forum on E 2.0 - Intel — Presentation Transcript