Dario de Judicibus - IBM at E20Forum

The 2.0 Change How the 2.0 paradigm can really change the world where we live and the way to make business.

Content
THE GENESIS
THE EVOLUTION
THE JOURNEY
THE MISSION

THE GENESIS

CHANGE IS NO MORE AN OPTION IT IS A STYLE OF LIFE

WE ARE ALL INTERCONNECTED BEINGS AND THINGS

EVERYTHING IS GETTING SMARTER WE LIVE IN A SMARTER PLANET

CHANGE CONNECTIONS INTELLIGENGE That was the challenge… … and we accepted it!

THE EVOLUTION

A Three-Pillar Approach ORGANIZATION TECHNOLOGY CULTURE

Changing the organization… INTERNATIONAL organization Based on EXPORT MULTINATIONAL organization Based on REPLICATION GLOBALLY INTEGRATED organization Based on CONNECTIONS Change management is a daily experience for the BETA COMPANY THE STRATEGIC OBJECTIVES Improved efficiency and flexibility Networking global competences Higher value to our customers 1930-1980 1980-2000 2000-2010

Changing the technology… Collaboration Tools Instant Messaging Web Conferencing Doc & Application Sharing Mobile Phones KNOWLEDGE MANAGEMENT Communication Tools Email Calendar Phone TEAMWORKS Social Tools Expertise Location Social File sharing Communities Projects & Activities Shared Whiteboards Webcast & Podcast Social Analysis Social Bookmarking Social tagging SOCIAL NETWORKS

Changing the culture… Empowerment Trust Tools (availability) Interest Participation Tools (selection) GUIDELINES VALUE TOP DOWN BOTTOM UP

THE MISSION

Live For The Journey, Not The Destination

The current IBM 350k+ employees 200k+ collaborators 170 countries 2,000 locations 70+ acquisitions since 2002 50% of employees with less than 5 years of experience More and more solution oriented rather than product based Consulting and industry oriented rather than simply a technological supplier

The IBM 2.0
Profile : 601k profiles on Bluepages; 1.4M+ searches per week
Communities : 16k online communities w/244k members
WikiCentral : 73K wiki pages with 370K+ unique readers
BlogCentral : 15K active blogs, 66k users; 138k entries; 32k tags
Bookmark : 974k bookmarks; 2.6M tags; 16k users
Activities : 121k activities, 1.4M entries; 208K users
Instant Messaging : 12M+ per day; 330K unique users
Usage
Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year
$700K savings per month in reduced travel
Significant reduction in phone, mail, email server costs
Return on Investment

THE JOURNEY

Bring our experience to our customers Yesterday. Today. Source: Forrester Research; IBM Institute for Business Value 2 Billion people will be on the web by 2011.* mobile phone subscribers worldwide by the end of 2008.* 4 Billion 1 Trillion connected intelligent devices in the world Connected People Connected Things

Because the world is changing and change is today IBM Elaboration from Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. Wheaton, IL. Harper Business, 2003. Part of my daily routine Unfathomable if not provided On Demand Partner Team decided Collaborative Collaborative Collaborative and networked Continuous and expected 1975 ~ 2000 1995 ~ 2009 1960 ~ 1980 1946 ~ 1964 1922 ~ 1945 Born Pocket mobile internet based Independent Facilitated Classroom Learning style Generation … Necessary Sets me back Unwise Job changing Lifelong use Unable to work without it Unsure Uncomfortable Technology use Continuous social sonar Weekly/Daily Once per year No news is good news Feedback RSS Protagonist Coach Get out of the way Command and control Leadership style Sonar / Individualistic Team included Team informed Seeks approval Decision-making Global Tribe / Independent Independent Horizontal Hierarchical Problem-solving Electro-social, highly connected Hub and spoke Guarded Top-down Communication Playing Life Required to keep me Too much and I’ll leave The hard way Training Gen Zers Gen Yers Gen Xers Boomers Seniors CROSS GENERATION

But how to really take adv antage of that change? Kids-2-Kids project to design for future with a partecipative 2.0 envisioning They know more than you think... Give a man a fish and you have fed him for today. Teach a man to fish and you have fed him for a lifetime. Well… cats know how to obtain fishes from man.

The challenge and the innovation
Implement Investor Relations Portal to improve data collections from different sources and distribute them live and profiled via portal
Implement IT Portal to improve project collaboration, self services, reduce compliance process, streamline operations
Increase efficiency in some operations, through “ tactical tools ” enabling quick results while waiting larger benefits from mid-term projects (Cognos, SAP)
Define Sales Portals to make quicker and to extend report distribution and self service tasks to mobile sales force
Redesign in 2.0 some “aside” tasks in Financials (ideas and solutions from a joint team of young talents from IBM & Parmalat), that is, Accounts Payables Portal , Treasury Portal
Kids-to-Kids ANALYSIS MODELING PortalNOW

Share method & tools and lever on users’ competence TRADITIONAL APPROACH External business consultants analyze company processes and use interviews, observation, and secondary research to design new processes, perform a gap analysis, and deliver specifications that will be implemented by a delivery team by using various technologies. ENTERPRISE 2.0 APPROACH A team is built made of internal and external people, to use collaboration tools according to a shared methodology to identify which changes have to be applied to existing process and immediately try them to see if changes work. EXPERTS USERS AS-IS TO-BE GAP ANALYSIS RECOMENDATIONS DELIVERY INTERVIEWS USAGE METHOD SHARING NEEDS & IDEAS SHARING CHANGE PROPOSALS TRY & BUY PRODUCTION PEOPLE TEAM BUILDING & KICK-OFF WORKSHOP

Build the team… K-2-K Team (Young Talents + IBM) Collaborative Finance (Seniors) Young customer talents + expert customer seniors + IBM consulting and technical people, sharing needs, experiences, and ideas, and then designing solutions directly on the new platform. Simone Systems Kid Dario Invoicing Kid Chiara Risk Management Kid Massimo IBM Kid Simona IBM Kid Daniele Credit Control Kid Ilaria Risk Management Kid Rita Consolidated Balance Kid Michele Consultant Kid Rossella Consultant Kid

… and go! KICK-OFF WORKSHOP Share the method and explain how to use the tools AGILE ANALYSIS Share perceived needs and wishes TRY & BUY Design new process on new platform and try it to see if it works better PRIORITIZE NEEDS Identify what is more important FINAL PROPOSAL Deliver results as a real prototype to management for decision  Digitize process steps that took place at the time in analog mode  Automatically generate documents and reports to share  Optimize the management of essential links to web sites for work   Share an agenda to show organization and timing of activities    Manage and integrate information, applications and documents into a single shared environment    Minimize the one-to-one information exchange by e-mail, telephone and other traditional instruments    Communicate in real time, exchanging information and documents Risk Mgmt CFS Credit Check

In only one month! By analyzing and understanding user tasks and needs and evaluating possibilities and solutions in real time, prioritizing together user needs, breaking together main current processes scenarios to identify issues and hidden labor, share ideas about how to enhance them, injecting 2.0 integration and collaboration, to optimize security, time, calls, paper, faxes, communications in general, then giving a new name, face and approach to the way of doing things at work, it was possible to develop and implement a new workflow in only one month ! Notice: by using the traditional approach, in the past, it was necessary to spend six months at least to obtain the same result that could not be relied upon in terms of user satisfaction. OLD PROCESS NEW PROCESS Manuale 1-5 hr Manuale 1 hr Manuale 1 hr Manuale 2 gg Manuale 4 ore Manuale 1-3 gg Manuale 1-3 gg

Other benefits? Sure!
No issues on first release
Full capacity of new process within 3 weeks from production
Development time reduced by 40%
Time and cost reduction of new process by 20%
Shared vision and roadmap with users
User awareness of their capabilities

Lesson learned?
2.0 technologies offer complete new opportunities compared to what has been available 2-3 years ago, but IT staff needs to change its mindset to manage this new demand type.
User participation in solution design is the key to change. Most of them expect these things. They are the transformators. Lotus Connections is a strong facilitator for that.
PortalNOW is a powerful accelerator : in many cases design and implementation can be carried out seamless directly on the platform
Portal accelerators enabled the team to concentrate on contents , where the real challenge is.
BUT… do not underestimate architecture direction and governance , it should continuously harmonized with infrastructure, contents and services step by step in the growth path.

But the main lesson was… … that most people are wired to resist change, but few will try new things out just because. In the past, early adopters and innovators tended to be isolated from each other, but social networks can help them to connect! 6% LAGGARDS They will try something only if required. 68% MAJORITY They will try something if everyone else is using it. 2.5% INNOVATORS They will try something because it exists. 13.5% EARLY ADOPTERS They will try something because it might help. Give them the possibility to connect , give them tools to materialize their ideas, give their results visibility and attention… People is the real capital of your company, but you need to aim 2.0 to a goal and create the right cultural and technological environment to support social work 34% 34% 14% 2% 14% 2%

Dr. Dario de Judicibus IBM Italy Fashion Industry Leader Certified Managing Consultant [email_address] +39.335.7622476 Eadoin Welles in SL

Dario de Judicibus - IBM at E20Forum

by International Forum on Enterprise 2.0

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