E fashion summit 2013 mobile strategy

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E fashion summit 2013 mobile strategy

  1. 1. BY: NISHANT DOGRA FOUNDER & CEO - MOBILE STRATEGY
  2. 2. ABOUT MOBILE STRATEGY Creative Mobile Agency specialized in Mobile Retail We help leading retailers to create unique and powerful mobile brand experiences to engage with their audience: from strategy to realization. Market Leader in the Dutch non-food Retail Segment (B2C) Founded in 2010, 12 FTE, located in IJsselstein Utrecht
  3. 3. THE MOBILE RETAIL LANDSCAPE
  4. 4. THE OMNI-CHANNEL CUSTOMER JOURNEY
  5. 5. STATISTICS - NL Smartphone Penetration: 72% (Android 69% vs. Apple iOS 22%) Tablet Penetration: 45% Web Traffic From Mobile & Tablet: 20-40% MOBILE STRATEGY
  6. 6. PRE-SHOPPING MOBILE STRATEGY
  7. 7. IN-STORE MOBILE STRATEGY
  8. 8. MULTI-DEVICE PATH MOBILE STRATEGY
  9. 9. MOBILE RETAILING?
  10. 10. SITE VS. APP Site = For the Mass APP = For the Loyal
  11. 11. TABLET VS. SMARTPHONE Tablet = Inspiration & Direct Conversion Smartphone = 24/7 Inspiration & Engagement (Loyalty)
  12. 12. ENABLING NEW OPPORTUNITIES MOBILE STRATEGY
  13. 13. DO YOU REALLY KNOW YOUR CUSTOMER? 360 °
  14. 14. MOBILE RELATIONSHIP MANAGEMENT
  15. 15. MOBILE LOYALTY: RELEVANT COMMUNICATION MOBILE STRATEGY
  16. 16. CASE: HUNKEMOLLER MOBILE
  17. 17. HUNKEMOLLER MOBILE WHY SHOUT, IF YOU CAN WHISPER CRM – THE HEART OF OUR ORGANIZATION + 70% Member share + 2 mio active members MOBILE STRATEGY
  18. 18. HUNKEMOLLER MOBILE AND CHANGING OUR ATTITUDE MOBILE STRATEGY
  19. 19. HUNKEMOLLER MOBILE - The First Mobile Loyalty APP in the Netherlands and Germany - 2nd Most Successful Fashion APP in NL - 300.000+ downloads - Over 30% Active Mobile MemberCard Users - No. 1 in the APP Stores - Nominated for the Dutch Interactive Awards in 2012 and 2013 - Over 400% improvement of the mobile conversion - The first APP using Geo-fencing & Real Time Couponing
  20. 20. MOBILE LOYALTY RESEARCH Survey onder 10.000 mensen (12% response rate) Zowel gedrags- als transactionele data
  21. 21. SO WHAT’S NEXT?
  22. 22. 1. PERSONAL COMMUNICATION
  23. 23. IBEACONS
  24. 24. 2. DIGITAL IN-STORE INTEGRATION
  25. 25. DIGITAL IN-STORE INTEGRATION
  26. 26. Connect je smartphone met dit scherm en selecteer de video die je wilt bekijken.
  27. 27. QUESTIONS?
  28. 28. Thank You! tekst

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