Douwe Osinga
@dosinga
Friday, September 13, 13
Friday, September 13, 13
Triposo:
To build the best travel guide
• Planet covering guides automatically generated
• Mobile! (Android and iOS)
• Con...
What to expect in this talk
Friday, September 13, 13
Friday, September 13, 13
Mobile: The Third Wave
The Coming of the Mobile Natives
Friday, September 13, 13
Friday, September 13, 13
Friday, September 13, 13
We use our smartphone
150 times a day
and 35% do it during dinner dates...
Friday, September 13, 13
Friday, September 13, 13
We depend on our apps
23% says they can’t get a date without apps
18% can’t order food
85% would rather give up drinking w...
Friday, September 13, 13
Friday, September 13, 13
49% look up storylines or actors
while watching TV
and only 35% fact check politicians
Friday, September 13, 13
Friday, September 13, 13
Friday, September 13, 13
66% are no longer looking up
where they go before they leave
and 67% no longer ask for directions
Friday, September 13, 13
Friday, September 13, 13
Friday, September 13, 13
79% use smartphone when in a
shop to check prices
and 97% when shopping for appliances
Friday, September 13, 13
Friday, September 13, 13
Friday, September 13, 13
We stop planning our trips
HotelTonight is just the tip of the iceberg.
People are getting in the habit of planning-on-the...
Friday, September 13, 13
We decide where
we eat on the spot
In our app standard behavior is to check 5 restaurants,
less than 500 meter away around...
We decide where
we eat on the spot
In our app standard behavior is to check 5 restaurants,
less than 500 meter away around...
Our behavioral changes
We are depending on our phones
We prepare less and less
We expect all info to be available, always
...
What is Triposo doing with this?
Friday, September 13, 13
Friday, September 13, 13
Friday, September 13, 13
We let you wander
getting lost no longer means
not finding your way back with offline maps
Friday, September 13, 13
Friday, September 13, 13
We let you see more
We focus on on-the-spot, personal recommendations
of nearby attractions challenging you to venture pas...
Friday, September 13, 13
Friday, September 13, 13
We make decisions easy
We wade through the reviews for you
suggestions, badges & clever filtering lets you find what
you w...
Friday, September 13, 13
Friday, September 13, 13
We provide depth of content
Not just the museum but also the individual paintings,
articles about the period and other art...
Friday, September 13, 13
We like to get personal
because we’re all different and we don’t have time
to look at suggestions that are not for us.
Fri...
We like to get personal
because we’re all different and we don’t have time
to look at suggestions that are not for us.
Fri...
What can you do?
Friday, September 13, 13
Friday, September 13, 13
Think a la Carte
This is not a fixed menu world any more.
Friday, September 13, 13
Friday, September 13, 13
Think Fast
The new traveler expects things to be bookable
at the very last moment.
Friday, September 13, 13
Friday, September 13, 13
Think mobile
It’s the device travelers use.
Are you ready?
Friday, September 13, 13
Friday, September 13, 13
Think human
People are not letting experts guide them.
They listen to other people. On social networks.
Be there. And beha...
Friday, September 13, 13
Think open
Open content powers Facebook, Foursquare & Triposo
Contribute and be found
Friday, September 13, 13
Friday, September 13, 13
Think you
Try it yourself.
Travel without any plans or pre made bookings.
Wander around. What would you still need?
Friday...
Thanks!
Triposo
http://www.triposo.com
@triposo
Friday, September 13, 13
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Triposo

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The Future of the Travel Guide session at the 2013 E-Tourism Africa Summit by Douwe Osinga Co-founder of Triposo

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Triposo

  1. 1. Douwe Osinga @dosinga Friday, September 13, 13
  2. 2. Friday, September 13, 13
  3. 3. Triposo: To build the best travel guide • Planet covering guides automatically generated • Mobile! (Android and iOS) • Context sensitive & personalised for mobile natives • 5 million downloads and counting Friday, September 13, 13
  4. 4. What to expect in this talk Friday, September 13, 13
  5. 5. Friday, September 13, 13
  6. 6. Mobile: The Third Wave The Coming of the Mobile Natives Friday, September 13, 13
  7. 7. Friday, September 13, 13
  8. 8. Friday, September 13, 13
  9. 9. We use our smartphone 150 times a day and 35% do it during dinner dates... Friday, September 13, 13
  10. 10. Friday, September 13, 13
  11. 11. We depend on our apps 23% says they can’t get a date without apps 18% can’t order food 85% would rather give up drinking water than deleting their apps Friday, September 13, 13
  12. 12. Friday, September 13, 13
  13. 13. Friday, September 13, 13
  14. 14. 49% look up storylines or actors while watching TV and only 35% fact check politicians Friday, September 13, 13
  15. 15. Friday, September 13, 13
  16. 16. Friday, September 13, 13
  17. 17. 66% are no longer looking up where they go before they leave and 67% no longer ask for directions Friday, September 13, 13
  18. 18. Friday, September 13, 13
  19. 19. Friday, September 13, 13
  20. 20. 79% use smartphone when in a shop to check prices and 97% when shopping for appliances Friday, September 13, 13
  21. 21. Friday, September 13, 13
  22. 22. Friday, September 13, 13
  23. 23. We stop planning our trips HotelTonight is just the tip of the iceberg. People are getting in the habit of planning-on-the-spot. 40% of bookings are same day + next day. Hotels & Tours. Friday, September 13, 13
  24. 24. Friday, September 13, 13
  25. 25. We decide where we eat on the spot In our app standard behavior is to check 5 restaurants, less than 500 meter away around dinner time. Friday, September 13, 13
  26. 26. We decide where we eat on the spot In our app standard behavior is to check 5 restaurants, less than 500 meter away around dinner time. Friday, September 13, 13
  27. 27. Our behavioral changes We are depending on our phones We prepare less and less We expect all info to be available, always Friday, September 13, 13
  28. 28. What is Triposo doing with this? Friday, September 13, 13
  29. 29. Friday, September 13, 13
  30. 30. Friday, September 13, 13
  31. 31. We let you wander getting lost no longer means not finding your way back with offline maps Friday, September 13, 13
  32. 32. Friday, September 13, 13
  33. 33. We let you see more We focus on on-the-spot, personal recommendations of nearby attractions challenging you to venture past the main sights. Friday, September 13, 13
  34. 34. Friday, September 13, 13
  35. 35. Friday, September 13, 13
  36. 36. We make decisions easy We wade through the reviews for you suggestions, badges & clever filtering lets you find what you want faster. Friday, September 13, 13
  37. 37. Friday, September 13, 13
  38. 38. Friday, September 13, 13
  39. 39. We provide depth of content Not just the museum but also the individual paintings, articles about the period and other artists. Friday, September 13, 13
  40. 40. Friday, September 13, 13
  41. 41. We like to get personal because we’re all different and we don’t have time to look at suggestions that are not for us. Friday, September 13, 13
  42. 42. We like to get personal because we’re all different and we don’t have time to look at suggestions that are not for us. Friday, September 13, 13
  43. 43. What can you do? Friday, September 13, 13
  44. 44. Friday, September 13, 13
  45. 45. Think a la Carte This is not a fixed menu world any more. Friday, September 13, 13
  46. 46. Friday, September 13, 13
  47. 47. Think Fast The new traveler expects things to be bookable at the very last moment. Friday, September 13, 13
  48. 48. Friday, September 13, 13
  49. 49. Think mobile It’s the device travelers use. Are you ready? Friday, September 13, 13
  50. 50. Friday, September 13, 13
  51. 51. Think human People are not letting experts guide them. They listen to other people. On social networks. Be there. And behave like a human. Friday, September 13, 13
  52. 52. Friday, September 13, 13
  53. 53. Think open Open content powers Facebook, Foursquare & Triposo Contribute and be found Friday, September 13, 13
  54. 54. Friday, September 13, 13
  55. 55. Think you Try it yourself. Travel without any plans or pre made bookings. Wander around. What would you still need? Friday, September 13, 13
  56. 56. Thanks! Triposo http://www.triposo.com @triposo Friday, September 13, 13
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