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The Future of the Travel Guide session at the 2013 E-Tourism Africa Summit by Douwe Osinga Co-founder of Triposo

The Future of the Travel Guide session at the 2013 E-Tourism Africa Summit by Douwe Osinga Co-founder of Triposo

Published in Travel , News & Politics , Technology
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Transcript

  • 1. Douwe Osinga @dosinga Friday, September 13, 13
  • 2. Friday, September 13, 13
  • 3. Triposo: To build the best travel guide • Planet covering guides automatically generated • Mobile! (Android and iOS) • Context sensitive & personalised for mobile natives • 5 million downloads and counting Friday, September 13, 13
  • 4. What to expect in this talk Friday, September 13, 13
  • 5. Friday, September 13, 13
  • 6. Mobile: The Third Wave The Coming of the Mobile Natives Friday, September 13, 13
  • 7. Friday, September 13, 13
  • 8. Friday, September 13, 13
  • 9. We use our smartphone 150 times a day and 35% do it during dinner dates... Friday, September 13, 13
  • 10. Friday, September 13, 13
  • 11. We depend on our apps 23% says they can’t get a date without apps 18% can’t order food 85% would rather give up drinking water than deleting their apps Friday, September 13, 13
  • 12. Friday, September 13, 13
  • 13. Friday, September 13, 13
  • 14. 49% look up storylines or actors while watching TV and only 35% fact check politicians Friday, September 13, 13
  • 15. Friday, September 13, 13
  • 16. Friday, September 13, 13
  • 17. 66% are no longer looking up where they go before they leave and 67% no longer ask for directions Friday, September 13, 13
  • 18. Friday, September 13, 13
  • 19. Friday, September 13, 13
  • 20. 79% use smartphone when in a shop to check prices and 97% when shopping for appliances Friday, September 13, 13
  • 21. Friday, September 13, 13
  • 22. Friday, September 13, 13
  • 23. We stop planning our trips HotelTonight is just the tip of the iceberg. People are getting in the habit of planning-on-the-spot. 40% of bookings are same day + next day. Hotels & Tours. Friday, September 13, 13
  • 24. Friday, September 13, 13
  • 25. We decide where we eat on the spot In our app standard behavior is to check 5 restaurants, less than 500 meter away around dinner time. Friday, September 13, 13
  • 26. We decide where we eat on the spot In our app standard behavior is to check 5 restaurants, less than 500 meter away around dinner time. Friday, September 13, 13
  • 27. Our behavioral changes We are depending on our phones We prepare less and less We expect all info to be available, always Friday, September 13, 13
  • 28. What is Triposo doing with this? Friday, September 13, 13
  • 29. Friday, September 13, 13
  • 30. Friday, September 13, 13
  • 31. We let you wander getting lost no longer means not finding your way back with offline maps Friday, September 13, 13
  • 32. Friday, September 13, 13
  • 33. We let you see more We focus on on-the-spot, personal recommendations of nearby attractions challenging you to venture past the main sights. Friday, September 13, 13
  • 34. Friday, September 13, 13
  • 35. Friday, September 13, 13
  • 36. We make decisions easy We wade through the reviews for you suggestions, badges & clever filtering lets you find what you want faster. Friday, September 13, 13
  • 37. Friday, September 13, 13
  • 38. Friday, September 13, 13
  • 39. We provide depth of content Not just the museum but also the individual paintings, articles about the period and other artists. Friday, September 13, 13
  • 40. Friday, September 13, 13
  • 41. We like to get personal because we’re all different and we don’t have time to look at suggestions that are not for us. Friday, September 13, 13
  • 42. We like to get personal because we’re all different and we don’t have time to look at suggestions that are not for us. Friday, September 13, 13
  • 43. What can you do? Friday, September 13, 13
  • 44. Friday, September 13, 13
  • 45. Think a la Carte This is not a fixed menu world any more. Friday, September 13, 13
  • 46. Friday, September 13, 13
  • 47. Think Fast The new traveler expects things to be bookable at the very last moment. Friday, September 13, 13
  • 48. Friday, September 13, 13
  • 49. Think mobile It’s the device travelers use. Are you ready? Friday, September 13, 13
  • 50. Friday, September 13, 13
  • 51. Think human People are not letting experts guide them. They listen to other people. On social networks. Be there. And behave like a human. Friday, September 13, 13
  • 52. Friday, September 13, 13
  • 53. Think open Open content powers Facebook, Foursquare & Triposo Contribute and be found Friday, September 13, 13
  • 54. Friday, September 13, 13
  • 55. Think you Try it yourself. Travel without any plans or pre made bookings. Wander around. What would you still need? Friday, September 13, 13
  • 56. Thanks! Triposo http://www.triposo.com @triposo Friday, September 13, 13