South Africa Tourism
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South Africa: Doing Things Differently session at the 2013 E-Tourism Africa Summit by William Price Global Head of Digital for South Africa Tourism

South Africa: Doing Things Differently session at the 2013 E-Tourism Africa Summit by William Price Global Head of Digital for South Africa Tourism

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    South Africa Tourism South Africa Tourism Presentation Transcript

    • 1Wednesday 11 September 13
    • 2Wednesday 11 September 13
    • 3Wednesday 11 September 13
    • Simple STRATEGY works 3Wednesday 11 September 13
    • Simple STRATEGY works travel is social 3Wednesday 11 September 13
    • Simple STRATEGY works travel is socialmedia revolution 3Wednesday 11 September 13
    • Simple STRATEGY works travel is socialmedia revolution happening on mobile 3Wednesday 11 September 13
    • Simple STRATEGY works travel is socialmedia revolution happening on mobile attract 3Wednesday 11 September 13
    • Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage 3Wednesday 11 September 13
    • Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage convert 3Wednesday 11 September 13
    • Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage convert retain 3Wednesday 11 September 13
    • Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage convert retain consumer expects be where the to find you3Wednesday 11 September 13
    • 4Wednesday 11 September 13
    • insight: 4Wednesday 11 September 13
    • social media has become the platform where consumers are finding inspiration, sharing their experiences and voicing their opinions, and also interacting with brands in real time. insight: 4Wednesday 11 September 13
    • 5Wednesday 11 September 13
    • context 5Wednesday 11 September 13
    • context constantly 5Wednesday 11 September 13
    • context constantly connected 5Wednesday 11 September 13
    • context consumerconstantly connected 5Wednesday 11 September 13
    • 6Wednesday 11 September 13
    • 7Wednesday 11 September 13
    • more than 90% of travel decisions are being made online 7Wednesday 11 September 13
    • more than 90% of travel decisions are being made online travel is the #1 commodity sold online in the USA 7Wednesday 11 September 13
    • more than 90% of travel decisions are being made online travel is the #1 commodity sold online in the USA South African travel arrivals are growing at more than double the global standard of 4,4% 7Wednesday 11 September 13
    • 8Wednesday 11 September 13
    • https://vimeo.com/44619388 sometimes markets do a better job than the marketers 9Wednesday 11 September 13
    • https://vimeo.com/44619388 sometimes markets do a better job than the marketers 9Wednesday 11 September 13
    • https://vimeo.com/4461938 user generated content can be curated, amplified and used cost effectively 10Wednesday 11 September 13
    • https://vimeo.com/4461938 user generated content can be curated, amplified and used cost effectively 10Wednesday 11 September 13
    • 11Wednesday 11 September 13
    • & then thingto do the next get them 11Wednesday 11 September 13
    • & then thingto do the next get them convert 11Wednesday 11 September 13
    • 12Wednesday 11 September 13
    • content is KING BIG 5 13Wednesday 11 September 13
    • content is KING BIG 5 Domestic campaign Sho’t Left 13Wednesday 11 September 13
    • content is KING BIG 5 Domestic campaign Sho’t Left Trade Tools SA Specialist Experiences map 13Wednesday 11 September 13
    • content is KING BIG 5 Domestic campaign Sho’t Left Trade Tools SA Specialist Experiences map international social media campaign #MeetSouthAfrica 13Wednesday 11 September 13
    • content is KING BIG 5 Domestic campaign Sho’t Left Trade Tools SA Specialist Experiences map international social media campaign #MeetSouthAfrica we are social 13Wednesday 11 September 13
    • the #MeetSouthAfrica blogger campaign casestudy 14Wednesday 11 September 13
    • the #MeetSouthAfrica blogger campaign casestudy 14Wednesday 11 September 13
    • 15Wednesday 11 September 13
    • 16Wednesday 11 September 13
    • besmart 16Wednesday 11 September 13
    • connect besmart 16Wednesday 11 September 13
    • connect be realbesmart 16Wednesday 11 September 13
    • be bold connect be realbesmart 16Wednesday 11 September 13
    • be bold connect be realbesmart & take risks 16Wednesday 11 September 13
    • be bold connect remix it be realbesmart & take risks 16Wednesday 11 September 13
    • be bold connect remix it be real have some FUN besmart & take risks 16Wednesday 11 September 13
    • be bold connect remix it be real have some FUN besmart & take risks beautiful 16Wednesday 11 September 13
    • be bold connect remix it be real have some FUN besmart & take risks participate beautiful 16Wednesday 11 September 13
    • thankyou connect let’s 17Wednesday 11 September 13