South Africa Tourism

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South Africa: Doing Things Differently session at the 2013 E-Tourism Africa Summit by William Price Global Head of Digital for South Africa Tourism

Published in: Travel, News & Politics
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South Africa Tourism

  1. 1. 1Wednesday 11 September 13
  2. 2. 2Wednesday 11 September 13
  3. 3. 3Wednesday 11 September 13
  4. 4. Simple STRATEGY works 3Wednesday 11 September 13
  5. 5. Simple STRATEGY works travel is social 3Wednesday 11 September 13
  6. 6. Simple STRATEGY works travel is socialmedia revolution 3Wednesday 11 September 13
  7. 7. Simple STRATEGY works travel is socialmedia revolution happening on mobile 3Wednesday 11 September 13
  8. 8. Simple STRATEGY works travel is socialmedia revolution happening on mobile attract 3Wednesday 11 September 13
  9. 9. Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage 3Wednesday 11 September 13
  10. 10. Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage convert 3Wednesday 11 September 13
  11. 11. Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage convert retain 3Wednesday 11 September 13
  12. 12. Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage convert retain consumer expects be where the to find you3Wednesday 11 September 13
  13. 13. 4Wednesday 11 September 13
  14. 14. insight: 4Wednesday 11 September 13
  15. 15. social media has become the platform where consumers are finding inspiration, sharing their experiences and voicing their opinions, and also interacting with brands in real time. insight: 4Wednesday 11 September 13
  16. 16. 5Wednesday 11 September 13
  17. 17. context 5Wednesday 11 September 13
  18. 18. context constantly 5Wednesday 11 September 13
  19. 19. context constantly connected 5Wednesday 11 September 13
  20. 20. context consumerconstantly connected 5Wednesday 11 September 13
  21. 21. 6Wednesday 11 September 13
  22. 22. 7Wednesday 11 September 13
  23. 23. more than 90% of travel decisions are being made online 7Wednesday 11 September 13
  24. 24. more than 90% of travel decisions are being made online travel is the #1 commodity sold online in the USA 7Wednesday 11 September 13
  25. 25. more than 90% of travel decisions are being made online travel is the #1 commodity sold online in the USA South African travel arrivals are growing at more than double the global standard of 4,4% 7Wednesday 11 September 13
  26. 26. 8Wednesday 11 September 13
  27. 27. https://vimeo.com/44619388 sometimes markets do a better job than the marketers 9Wednesday 11 September 13
  28. 28. https://vimeo.com/44619388 sometimes markets do a better job than the marketers 9Wednesday 11 September 13
  29. 29. https://vimeo.com/4461938 user generated content can be curated, amplified and used cost effectively 10Wednesday 11 September 13
  30. 30. https://vimeo.com/4461938 user generated content can be curated, amplified and used cost effectively 10Wednesday 11 September 13
  31. 31. 11Wednesday 11 September 13
  32. 32. & then thingto do the next get them 11Wednesday 11 September 13
  33. 33. & then thingto do the next get them convert 11Wednesday 11 September 13
  34. 34. 12Wednesday 11 September 13
  35. 35. content is KING BIG 5 13Wednesday 11 September 13
  36. 36. content is KING BIG 5 Domestic campaign Sho’t Left 13Wednesday 11 September 13
  37. 37. content is KING BIG 5 Domestic campaign Sho’t Left Trade Tools SA Specialist Experiences map 13Wednesday 11 September 13
  38. 38. content is KING BIG 5 Domestic campaign Sho’t Left Trade Tools SA Specialist Experiences map international social media campaign #MeetSouthAfrica 13Wednesday 11 September 13
  39. 39. content is KING BIG 5 Domestic campaign Sho’t Left Trade Tools SA Specialist Experiences map international social media campaign #MeetSouthAfrica we are social 13Wednesday 11 September 13
  40. 40. the #MeetSouthAfrica blogger campaign casestudy 14Wednesday 11 September 13
  41. 41. the #MeetSouthAfrica blogger campaign casestudy 14Wednesday 11 September 13
  42. 42. 15Wednesday 11 September 13
  43. 43. 16Wednesday 11 September 13
  44. 44. besmart 16Wednesday 11 September 13
  45. 45. connect besmart 16Wednesday 11 September 13
  46. 46. connect be realbesmart 16Wednesday 11 September 13
  47. 47. be bold connect be realbesmart 16Wednesday 11 September 13
  48. 48. be bold connect be realbesmart & take risks 16Wednesday 11 September 13
  49. 49. be bold connect remix it be realbesmart & take risks 16Wednesday 11 September 13
  50. 50. be bold connect remix it be real have some FUN besmart & take risks 16Wednesday 11 September 13
  51. 51. be bold connect remix it be real have some FUN besmart & take risks beautiful 16Wednesday 11 September 13
  52. 52. be bold connect remix it be real have some FUN besmart & take risks participate beautiful 16Wednesday 11 September 13
  53. 53. thankyou connect let’s 17Wednesday 11 September 13
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