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Presentation by Ross Kata from Expedia at the 5th Annual E-Tourism Africa Summit 2012 in Cape Town

Presentation by Ross Kata from Expedia at the 5th Annual E-Tourism Africa Summit 2012 in Cape Town

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Expedia Expedia Presentation Transcript

  • E-­‐Tourism  South  Africa  13th    September  2012      What  is  Expedia  doing  with  Social  Media  &  Mobile      Ross  Kata    Expedia  Inc  ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  |  1  
  •   Expedia       Reminder  of  business  lines       Social  Media     Facebook       Twitter       Tripadvisor       Converting  Social  Media     Mobile    ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  2  
  • $29Billion  2011   More  than  100  Travel  Branded  Sites  in  70  Countries       As of December 2011©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  |  3  
  •   Across  Channels  and  Models   Channels     Retail     Opaque   Package   Corporate   Media       Asia  JV           AsiaNew       Mobile    ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  4  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  5  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  6  
  • Expedia  Inc  on  Facebook  ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  7  
  • 2011  ©  2011  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  8  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  9  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  10  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  11  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  12  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  13  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  14  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  15  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  16  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  17  
  • 2011  ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  18  
  • 2011  ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  19  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  20  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  21  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  22  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  23  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  24  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  25  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  26  
  • Expedia  Inc  on  YouTube    ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  27  
  • http://www.youtube.com/user/Expedia/featured    ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  28  
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  • http://www.youtube.com/watch?v=T-­‐DKx28Y07U&feature=g-­‐user-­‐u    ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  36  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  37  
  • Expedia  Inc  on  Twitter    ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  38  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  39  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  40  
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  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  43  
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  • Expedia  Inc  with  Tripadvisor  ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  48  
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  • What  else  is  Expedia  Inc  doing  with  Social    ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  53  
  • Creating  Excitement  to  Travel   ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  54  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  55  
  • ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  56  
  • Expedia  &  Mobile    ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  57  
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  • In  conclusion     Measurement  of  ROI  from  Social  Media  is  a  reality       Reputation  &  Community  Management  are  new  skills  to  develop     Encourage  more  sharing    facilitate  the  exponential  growth.       Consumer,  Prosumer,  Contributor  and  Transacter       Moving  from  multi  channel  to  multi  device  distribution       We  now  have  the  opportunity  to  engage  with  the  customer  through  all   steps  of  the  purchasing  cycle.  So  do  our  competitors.       Spray  and  Pray  is  dead      ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia Partner Services Group | 66
  • http://www.youtube.com/user/Expedia/featured    ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.   Expedia  Lodging  Partner  Services  Group  |  67  
  •   Thank  you     Ross  Kata    rkata@expedia.com      ©  Expedia,  Inc.  All  rights  reserved.  Confidential  and  proprietary.     Expedia  Lodging  Partner  Services  |  68