Elevator Pitch – How to introduce yourself in 60 seconds !!!
“ An elevator pitch is used to quickly and simply define a person, product, service or company and its value proposition. This term reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride. “
Types of Elevator Pitch 04/26/11
Context – When is it useful ?
Conferences and Networking
Looking for a job: phone, meeting
For an interview
For speed networking
For unexpected meetings….
For seduction and speed dating
Why is it important ?
People don’t have time
Get straight to the point
Summarize in the best way as possible all what you are and what you want
We have only 1 chance to make a first good impression
Best improvisations are the ones we have prepared !!!
Act as an excellent introduction
Getting a first buy-in for further discussion
Presenting your offer (value proposition) in a concise way: say a lot in a few words
It can be used for written and/or oral communication (but please adapt the style)
Structure of an elevator pitch
Awareness and hook
who you are ?
what is your product or service?
what may be your problems, needs and/or challenges ? (story)
what is your competition? Size and/or growth trend of the industry
what is your market?
Who am I?
Name, Age, Location , Title, School or Company
Experience and track record
What are my skills and qualifications ?
How can I help you?
How can my skills and background be beneficial to you?
The Problem I can solve
What is my competitive advantage?
What am I Looking For? Why am I Here?
Fluid and easy to articulate
Learn by heart
About 150-225 words
no longer than 60 seconds.
Passion, energy and dedication
Tips and advices
Write down your elevator pitch, save it somewhere
It is dynamic and likely to change with time
Always adapt the Elevator pitch to people, goal and communication mode (phone, face to face, email…)
Make a credible claim about your business value - Concentrate on «what can I offer to you ?»
Don’t forget to highlight the key interest for the person you are talking too: this is the point that has to be adapted
Concise, Carefully-planned, Well-structured
At the end of your pitch, you must ask for something
«Hello, my name is Laurent Dupont, I am aware your company is specialized in developping very good Immunology kits and is actively growing. Actually, through my Master in Biotech Engineeering and my international trainees at Sanofi Pasteur and Roche Diagnostics, I developped a large expertise Immunology and would love to continue my career path in that area and within a company like yours. So I would like to know whether we could have the opportunity to discuss a potential collaboration in the near future, whenever you want.»