Transparency is the New Black
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Transparency is the New Black

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Social Media presentation for Data Imaging in NC. Helping the sales force understand the positive effect that transparency can have on a company.

Social Media presentation for Data Imaging in NC. Helping the sales force understand the positive effect that transparency can have on a company.

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Transparency is the New Black Transparency is the New Black Presentation Transcript

  • Transparency Is The New Black Presenter:  Dana  R  Zezzo  CAS   Jetline   Cell 440-344-5933 dana@jetlinepromo.com
  • My 5 Key Discussion points of Social Media•  Accessibility•  Brand – Business vs Individual•  Content•  Time•  Tracking ROI
  • Benefit From Social Networking•  Stay in front of customers & prospects•  Know your customers better –  Identify unknown connections•  Find new customers!•  Create Community•  Branding•  Educate•  Fun
  • Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level. TIP – TAG!
  • Accessibility!Be where your customers are! Remember the Cliché: Success comes from being in the right place at the right time.
  • Do you know where your customers are today?The Ultimate Rolodex?
  • EVOLUTION OF THE BUSINESS CARD ACCESSIBILITY??
  • EVOLUTION OF THE BUSINESS CARD
  • Brand Business VS Individual Remember:Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR BRAND!
  • Add Personality and Humanness your BrandTransparency Is The New Black
  • There’s a Fine Line New Economy = Transparency
  • Content POST• Events• Videos• Discussions• Photos• Blog Articles• Press Releases
  • http://www.youtube.com/watch?v=NmQJsRGbGHA
  • ContentTip: Balance
  • BALANCE  POSTS  &  CONTENT  
  • Smiles = Trust
  • Time? Keep in PerspectiveHow much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?
  • Daily Touches The BIG Question Time?Social Media 30 – 60 minutes a day!
  • 85% of all business is doneafter the 9th touchSocial Media to a salesperson is all about: TOUCHES
  • TRACKING ROI ROI or ROR?
  • If Nothing Else …This will improve your Google ranking
  • What is your Social Media Strategy?•  Brand? (Consistent)•  Posts? (Message)•  Connections•  Network•  Google analytics•  Goal? –  # of fans, followers or friends… –  Comment streams…. –  Traffic or indirect sales…
  • Rules To Follow On All Sites•  Do not over sell•  Understand Post Volume•  Be relevant & transparent•  Live as if your mom is watching•  Remember if you are mixing –  Don’t play games –  Don’t drink and post•  Have fun!
  • Recap  –  what  should  I  be  doing   a5er  I  leave  this  workshop?  •  Profiles   •  ConnecJng  w/  •  Rolodex   Customers  •  Touches   •  PracJcing  Accessibility!  •  Building  Network  •  Post  (Balance)  •  Watch  /  Listen  •  Join  or  Create  Groups   or  Events  •  ConversaJons  
  • THANK YOU! Presenter: Dana R. ZezzoChief Marketing Officer Jetlinedana@jetlinepromo.com