Social Media Saac October 2010

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Dana R Zezzo & Karen Silvers Social Media Workshop for SAAC.

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Social Media Saac October 2010

  1. 1. Shift Your Paradigm And Expand Your Business Through The Effective Use of Social Media Presenters: Dana R. Zezzo ProTowels Etc. Karen Silvers Halo Lee Wayne Corporation
  2. 2. Consumer Buying & Research Habits Have Changed
  3. 3. 5 Key Discussions of Social Media • Accessibility • Brand – Company vs Individual • Content • Time • Tracking ROI
  4. 4. • Stay in front of clients & prospects • Know your clients/prospects better – Identify unknown connections • Find new prospects • Branding • Sales • Fun Benefit From Social Networking
  5. 5. Accessibility! Be where your customers are!
  6. 6. What We Want to Prove Today The Ultimate Rolodex?
  7. 7. Brand Company VS Individual
  8. 8. Add Personality and Humaness your Brand
  9. 9. New Economy = Transparency
  10. 10. POST • Events • Videos • Discussions • Photos • Blog Articles • Press Releases Content
  11. 11. 85% of all business is done after the 9th touch Social Media to a salesperson is all about: TOUCHES
  12. 12. BALANCE
  13. 13. For Full Article – Click Here
  14. 14. Understanding the SM “Shout Out” • Take a genuine interest in your clients and their business. • Compliment – understand generational or demographic views! • Proper use of hyperlinks.
  15. 15. Time?
  16. 16. Daily Touches The BIG Question … Social Media 30 – 60 minutes a day!
  17. 17. Satellite Radio Theory
  18. 18. So what does this tell you? That people are using Social Networking Sites for Building Relationships and Research Before Buying
  19. 19. TRACKING ROI
  20. 20. This will improve your Google ranking If Nothing Else …
  21. 21. This will improve your Google ranking If Nothing Else …
  22. 22. What is your SM Strategy? • Brand? (Consistent) • Posts? (Message) • Connections • Network • Google analytics • Goal? – # of fans, followers or friends… – Comment streams…. – Traffic or indirect sales…
  23. 23. Spider Web Theory
  24. 24. • Do not over sell • Understand Post Volume • Be relevant & transparent • Live as if your mom is watching • Remember if you are mixing – Don’t play games – Don’t drink and post • Have fun! Rules To Follow On All Sites
  25. 25. Recap – what should I be doing! • Profiles • Rolodex • Touches • Building Network • Post (Balance) • Watch / Listen • Join Groups • Conversations • Spider Web Theory • Satellite Radio Theory • Accessibility!
  26. 26. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. Karen Silvers Halo Lee Wayne Corporation

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