Your SlideShare is downloading. ×
0
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Social media   nnep conf 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media nnep conf 2011

407

Published on

Social Media presentation for the NNEP conference. Created and presented by Dana R Zezzo.

Social Media presentation for the NNEP conference. Created and presented by Dana R Zezzo.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
407
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media & Electronic Marketing Presenter: Dana R. Zezzo ProTowels Etc. 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo
  • 2. Social Media and Electronic Marketing
    • Feb 17 th 2011 / 8:30-10am Presenter: Dana Zezzo, Pro Towels Etc. Dana is an expert at utilizing social media as a marketing tool. Even better, he puts Social Media "in context" within our industry. This session is essential for any business professional looking to learn more about how social media can grow business. Leave this session excited and empowered, ready to take on the world of social media with actionable plans that work to increase visibility and sales.
  • 3. Consumer Buying & Research Habits Have Changed
  • 4. 6 Key Discussions of Social Media
    • Accessibility
    • Brand – Company vs Individual
    • Content
    • Time
    • Electronic Marketing (Spider Web Theory)
    • Tracking ROI
  • 5.
    • Stay in front of clients & prospects
    • Know your clients/prospects better
      • Identify unknown connections
    • Find new prospects
    • Branding
    • Sales
    • Fun
      • Benefit From Social Networking
  • 6. Accessibility! Be where your customers are!
  • 7. What We Want to Prove Today The Ultimate Rolodex?
  • 8. Brand Company VS Individual
  • 9. Add Personality and  Humaness your Brand
  • 10. New Economy = Transparency
  • 11.
    • POST
    • • Events
    • • Videos
    • • Discussions
    • • Photos
    • • Blog Articles
    • • Press Releases
    Content
  • 12. 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES
  • 13. BALANCE
  • 14. For Full Article – Click Here
  • 15.  
  • 16.  
  • 17.  
  • 18. Understanding the SM “Shout Out”
    • Take a genuine interest in your clients and their business.
    • Compliment – understand generational or demographic views!
    • Proper use of hyperlinks.
  • 19. Time?
  • 20.
      • Daily Touches
    The BIG Question … Social Media 30 – 60 minutes a day!
  • 21. Satellite Radio Theory
  • 22. So what does this tell you?
    • That people are using Social Networking Sites for
    • Building Relationships and
    • Research Before Buying
  • 23. TRACKING ROI
  • 24. This will improve your Google ranking If Nothing Else …
  • 25. What is your SM Strategy?
    • Brand? (Consistent)
    • Posts? (Message)
    • Connections
    • Network
    • Google analytics
    • Goal?
      • # of fans, followers or friends…
      • Comment streams….
      • Traffic or indirect sales…
  • 26. Electronic Marketing
  • 27. Spider Web Theory
  • 28.  
  • 29.  
  • 30.
    • Do not over sell
    • Understand Post Volume
    • Be relevant & transparent
    • Live as if your mom is watching
    • Remember if you are mixing
      • Don’t play games
      • Don’t drink and post
    • Have fun!
    Rules To Follow On All Sites
  • 31. Recap – what should I be doing!
    • Profiles
    • Rolodex
    • Touches
    • Building Network
    • Post (Balance)
    • Watch / Listen
    • Join Groups
    • Conversations
    • Spider Web Theory
    • Satellite Radio Theory
    • Accessibility!
  • 32. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc.

×