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Social Media Halo Greenbrier 2011

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Social Media for Promotional Product Professionals

Social Media for Promotional Product Professionals

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  • 1. Presenter: Dana R. Zezzo ProTowels Etc. Social Networking for Promotional Professionals Halo National Sales Meeting 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo
  • 2. Are you looking for this? REALLY?
  • 3. Today’s 6 Key Discussions of Social Media
    • Accessibility
    • Brand – Company vs Individual
    • Content
    • Time
    • Electronic Marketing (Spider Web Theory)
    • Tracking ROI
  • 4.
    • Stay in front of clients & prospects
    • Know your clients/prospects better
      • Identify unknown connections
    • Find new prospects
    • Branding
    • Sales
    • Fun
      • Benefit From Social Networking
  • 5. Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level.
  • 6. Accessibility! Be where your customers are! Remember the Cliché: Success in Sales come from being in the right place at the right time.
  • 7. What We Want to Prove Today The Ultimate Rolodex?
  • 8. Brand Company VS Individual Remember: Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR SALES!
  • 9. Add Personality and  Humaness your Brand
  • 10. New Economy = Transparency
  • 11.
    • POST
    • • Events
    • • Videos
    • • Discussions
    • • Photos
    • • Blog Articles
    • • Press Releases
    Content
  • 12. Content
  • 13. 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES
  • 14. BALANCE
  • 15. For Full Article – Click Here
  • 16.  
  • 17.  
  • 18.  
  • 19. Understanding the SM “Shout Out”
    • Take a genuine interest in your clients and their business.
    • Compliment – understand generational or demographic views!
    • Proper use of hyperlinks.
  • 20. Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?
  • 21.
      • Daily Touches
    The BIG Question … Social Media 30 – 60 minutes a day!
  • 22. Satellite Radio Theory
  • 23. So what does this tell you?
    • That people are using Social Networking Sites for
    • Building Relationships and
    • Research Before Buying
  • 24. TRACKING ROI ROI or ROR?
  • 25. This will improve your Google ranking If Nothing Else …
  • 26. What is your SM Strategy?
    • Brand? (Consistent)
    • Posts? (Message)
    • Connections
    • Network
    • Google analytics
    • Goal?
      • # of fans, followers or friends…
      • Comment streams….
      • Traffic or indirect sales…
  • 27. Electronic Marketing How does it all tie together?
  • 28. Learn to DRIVE traffic! HYPERLINKS
  • 29. Spider Web Theory
  • 30.  
  • 31.  
  • 32.
    • Do not over sell
    • Understand Post Volume
    • Be relevant & transparent
    • Live as if your mom is watching
    • Remember if you are mixing
      • Don’t play games
      • Don’t drink and post
    • Have fun!
    Rules To Follow On All Sites
  • 33. Recap – what should I be doing after I leave this workshop?
    • Profiles
    • Rolodex
    • Touches
    • Building Network
    • Post (Balance)
    • Watch / Listen
    • Join Groups
    • Conversations
    • Spider Web Theory
    • Satellite Radio Theory
    • Accessibility!
  • 34. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]