Social Media for GCPPA 2011
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Social Media for GCPPA 2011

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  • Add recent trasa golf out pics!
  • Compliments to the younger generation can be misinterpreted

Social Media for GCPPA 2011 Social Media for GCPPA 2011 Presentation Transcript

  • Presenter: Dana R. Zezzo ProTowels Etc. Social Media for Promotional Products Professionals 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo
  • Event Hashtag #GCPPA
  • Are you looking for this? REALLY?
  • My 5 Key Discussion points of Social Media
    • Accessibility
    • Brand – Business vs Individual
    • Content
    • Time
    • Tracking ROI
    • Stay in front of customers & prospects
    • Know your customers better
      • Identify unknown connections
    • Find new customers!
    • Create Community
    • Branding
    • Educate
    • Fun
      • Benefit From Social Networking
  • Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level. TIP – TAG !
  • Accessibility! Be where your customers are! Remember the Cliché: Success comes from being in the right place at the right time.
  • Do you know where your customers are today? The Ultimate Rolodex?
  • EVOLUTION OF THE BUSINESS CARD ACCESSIBILITY??
  • EVOLUTION OF THE BUSINESS CARD
  • Brand Business VS Individual Remember: Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR BRAND!
  • Add Personality and  Humanness your Brand
  • New Economy = Transparency
    • POST
    • • Events
    • • Videos
    • • Discussions
    • • Photos
    • • Blog Articles
    • • Press Releases
    Content
  • Content Example TRASA Golf Outing – people love pics!
  • Content Tip: Balance
  • BALANCE POSTS & CONTENT
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  •  
  •  
  • Understanding the SM “Shout Out”
    • Take a genuine interest in your members and their business.
    • Compliment – understand generational or demographic views!
    • Proper use of hyperlinks.
  • Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?
      • Daily Touches
    The BIG Question Time? Social Media 30 – 60 minutes a day!
  • 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES
  • TRACKING ROI ROI or ROR?
  • This will improve your Google ranking If Nothing Else …
  • What is your Social Media Strategy?
    • Brand? (Consistent)
    • Posts? (Message)
    • Connections
    • Network
    • Google analytics
    • Goal?
      • # of fans, followers or friends…
      • Comment streams….
      • Traffic or indirect sales…
    • Do not over sell
    • Understand Post Volume
    • Be relevant & transparent
    • Live as if your mom is watching
    • Remember if you are mixing
      • Don’t play games
      • Don’t drink and post
    • Have fun!
    Rules To Follow On All Sites
  • Recap – what should I be doing after I leave this workshop?
    • Profiles
    • Rolodex
    • Touches
    • Building Network
    • Post (Balance)
    • Watch / Listen
    • Join or Create Groups or Events
    • Conversations
    • Connecting w/ Customers
    • Practicing Accessibility!
  • THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]