Social Media for GCPPA 2011Presentation Transcript
Presenter: Dana R. Zezzo ProTowels Etc. Social Media for Promotional Products Professionals 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo
Event Hashtag #GCPPA
Are you looking for this? REALLY?
My 5 Key Discussion points of Social Media
Brand – Business vs Individual
Stay in front of customers & prospects
Know your customers better
Identify unknown connections
Find new customers!
Benefit From Social Networking
Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level. TIP – TAG !
Accessibility! Be where your customers are! Remember the Cliché: Success comes from being in the right place at the right time.
Do you know where your customers are today? The Ultimate Rolodex?
EVOLUTION OF THE BUSINESS CARD ACCESSIBILITY??
EVOLUTION OF THE BUSINESS CARD
Brand Business VS Individual Remember: Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR BRAND!
Add Personality and Humanness your Brand
New Economy = Transparency
• Blog Articles
• Press Releases
Content Example TRASA Golf Outing – people love pics!
Content Tip: Balance
BALANCE POSTS & CONTENT
Understanding the SM “Shout Out”
Take a genuine interest in your members and their business.
Compliment – understand generational or demographic views!
Proper use of hyperlinks.
Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?
The BIG Question Time? Social Media 30 – 60 minutes a day!
85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES
TRACKING ROI ROI or ROR?
This will improve your Google ranking If Nothing Else …
What is your Social Media Strategy?
# of fans, followers or friends…
Traffic or indirect sales…
Do not over sell
Understand Post Volume
Be relevant & transparent
Live as if your mom is watching
Remember if you are mixing
Don’t play games
Don’t drink and post
Rules To Follow On All Sites
Recap – what should I be doing after I leave this workshop?
Watch / Listen
Join or Create Groups or Events
Connecting w/ Customers
THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]