Social Fashion


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Social Fashion presented by Marc Held from Bodek and Rhodes and Dana Zezzo from Jetline. Interactive session to learn how to turn apparel trends and knowledge in social media content in the promotional products industry.

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  • 2012 PPAI Golden Image Award - Electronic Supplier Catalog
  • Color:-Bright- “The happy colors” (After Recession everyone wants to feel good)-Neon’s- Everything makes a come back-Pastels- Soft hues for men and woman-The color Navy and Red (conveys power, importance, and confidence)-Heathers are Hot!-Collegiate Colors (Texas Orange, Vegas Gold, Carolina Blue)
  • -Slum Fabric- Occasion lumps create a random texture weave, slight irregularity in yarn twist thread. Every piece of slub is unique-Tri Blend- Cotton, poly, and  rayon blends-CVC- Chief Value Cotton (Moe cotton than poly, softer)-Snag Resistant material-Denim is still strong (today light blue vs. Dark)-100% Poly (Performance, easy care, color fast, shrink resistant)-Temp Control Fabric 
  • V Neck for Men-Scoop Neck and V Neck for Ladies-Tank Tops (first used in 1920’s, to resemble swim suit)-Burn Out (still strong)-Stripes are back, texture look.-Flowy Look-Hoodies (more than crews)-Dolman sleeve (tight around the arm, open up to waste)-Color Block 
  • Social Fashion

    1. 1. SocialFashionHow to Market Apparel Trendsin the New Social Media AgeMarc HeldDirector of SalesBodek and RhodesDana ZezzoChief Marketing OfficerJetline
    2. 2. Apparel GuruSocial Media ActivistMarc HeldDana Zezzo
    3. 3. Apparel GuruWHY ARE THESE TWO EVEN QUALIFIED TO PRESENT THIS TOPIC?• 17 Years Industry Experience• PPAI Rising Star• ASI Sales Rep of the Year• AIA Sales Rep Of the Year• Premier Group Service AwardMarc HeldDirector of SalesBodek and RhodesCell - 215-783-4790mheld@bodekandrhodes.comwww.bodekandrhodes.comFavorite Color – RED
    4. 4. WHY ARE THESE TWO EVEN QUALIFIED TO PRESENT THIS TOPIC?Dana R ZezzoChief Marketing OfficerJetlineCell – 440-344-5933dana@jetlinepromo.comwww.jetlinepromo.comSocial Media Activist• 20+ Years of Industry Experience• PromoKitchen Chef• 2010 ASI Hot List• 2010 Stitches Top 20 “Creative Thinkers”• 2011 PPB Magazine’s “Best Bosses” List• 2011 PromoLabs Industry Voices Award• 2012 TRASA Pioneer Award• 2012 TRASA Triangle Technology Award• 2012 PPAI Volunteer of the Year• 2012 PPAI Golden Image Award - ElectronicSupplier CatalogFavorite Color - CAMO
    5. 5. What You Will Learn Today.• 2013 Apparel Trends• Social media content you can use to marketthem quickly, easily, inexpensively• Wake up – this will be interactive!
    6. 6. • Bright “The happy colors”– After Recession everyone wants to feel good• Neon’s– Everything makes a come back• Pastels– Soft hues for men and woman• The color Navy and Red– conveys power, importance, and confidence• Heathers are Hot!• Collegiate Colors– Texas Orange, Vegas Gold, Carolina Blue
    7. 7. Brights
    8. 8. NEONS
    9. 9. Classic Black
    10. 10. Heathers & AntiquesWhite threads with heathers, black with antiques
    11. 11. Collegiate Colors
    12. 12. Lets Post it!#getsocial #expoeast
    13. 13. • Slub Fabric– Occasion lumps create a random texture weave, slightirregularity in yarn twist thread.– Every piece of slub is unique• Tri Blend- Cotton, poly, and rayon blends• CVC- Chief Value Cotton– More cotton than poly, softer• Snag Resistant material• Denim is still strong– today light blue vs. Dark• -100% Poly (Performance, easy care, color fast, shrink resistant)• Temp Control Fabric• Thermals
    15. 15. Slub: a random textured weave
    16. 16. TRI-BLENDSThe ultimate insoftness
    17. 17. Vintage Sheer JerseyPerfect for the ladies
    18. 18. CVCSilkier with atouch of heather
    19. 19. SNAG RESISTANT
    20. 20. Performance Fabric
    22. 22. Easy Care &Wrinkle Resistant
    23. 23. Anti-Microbial
    24. 24. WICKING
    25. 25. ThermalWarm and cozy
    26. 26. Lets Post it!#getsocial #expoeast
    27. 27. • V Neck for Men• -Scoop Neck and V Neck for Ladies• -Tank Tops (first used in 1920’s, to resemble swim suit)• -Burn Out (still strong)• -Stripes are back, texture look.• -Flowy Look• -Hoodies (more than crews)• -Dolman sleeve (tight around the arm, open up to waste)• -Color Block
    28. 28. Fine JerseyOur best sellerCottonJerseyOur best seller
    29. 29. OmbreGradated dips of coloron burnout
    30. 30. The BurnoutEach piece an original
    31. 31. Hoodies
    32. 32. Hoodies / Color Block
    33. 33. Lets Post it!#getsocial #expoeast
    34. 34. ThankYouMarc HeldDirector of SalesBodek and Rhodesmheld@bodekandrhodes.com215-783-4790Dana ZezzoChief Marketing OfficerJetlinedana@jetlinepromo.com440-344-5933