Powerpoint prepared for PPAI Webinar Series. Is your electronic content driving traffic where you want it? Modern content marketing require the ability to heighten the customer experience. Is your
Powerpoint prepared for PPAI Webinar Series. Is your electronic content driving traffic where you want it? Modern content marketing require the ability to heighten the customer experience. Is your marketing telling a consistent story?
1. Is Your Content Driving Traffic?
Presenter: Dana R Zezzo CAS
2. Is Your Content Driving Traffic?
3. Is Your Content Driving Traffic?
4. New World of Marketing
• Is your content telling a STORY?
• Is your Website your Foundation?
– If not, what is housing all your information?
• IE Press Releases, Specials, New Products, News, Contact
• Are you Heightening the customer experience?
• Are you providing the correct PATH?
• Using Icons
5. EVOLUTION OF THE BUSINESS CARD
6. EVOLUTION OF THE BUSINESS CARD
7. Driving Content Using PDF’s
Where jpeg is king!
11. Event Hashtag (#)
14. QR Codes
15. QR Codes
• Goal – take people ALL THE WAY!
– Don’t make me work for the information
• Most common mistake
– Taking people to the WRONG URL
18. Seth Godin Quote
“Marketing is no longer about the stuff that
you make, but about the stories you tell”
In the social media age, your company must build the best product you can
because customers will talk about your products and services on social media
platforms and in real life. Without great products, you’ll have trouble selling.
Products need stories to provide context and human emotion. They provide the
beginning, middle and end.
19. So..What's your STORY?
20. THANK YOU!
Dana R. Zezzo
Chief Marketing Officer