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Learn tried and true strategies for selling decorated apparel. See why selling apparel using the "good, better, best" model can increase the number of sales that you close. Dana\'s model of scalability will move your customers\' thought process from "Should I buy?" to "Which one should I buy?" with less resistance and more customer confidence. Increased profits come from selling SOLUTIONS, not products!
Dana has spent the past two years growing the Pro Towels Etc. into the largest supplier of beach and golf towels. He has been in the promotional product industry for over 20 years. Dana is equally involved in both the industry and in his local community in Ashtabula, Ohio. He is a past president of TRASA - the Three Rivers Advertising Specialty Association, and currently serves on both the ASI Stitches Advisory Board and on the PPAI National Leadership Conference Advisory Committee. He also gives seminars across the country on industry related topics such as How to Market your Apparel Decorating Business, Selling Strategies and Social Networking for Promotional Professionals.
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