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Get Vertical #ufgexpo

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Understanding the promotional products industry based on vertical markets. This presentation was given at the 2104 #ufgexpo to help the Embroidme franchise owners use promotion products data from PPAI ...

Understanding the promotional products industry based on vertical markets. This presentation was given at the 2104 #ufgexpo to help the Embroidme franchise owners use promotion products data from PPAI to grow their business.

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  • Gold Bond – <br /> http://www.goldbondinc.com/gbportal/educationspread.asp <br /> <br />
  • Gold Bond – <br /> http://www.goldbondinc.com/gbportal/educationspread.asp <br /> <br />
  • Norwood.com / e-flyers

Get Vertical #ufgexpo Get Vertical #ufgexpo Presentation Transcript

  • Get Vertical! Presented by Dana R Zezzo SVP of Sales & Marketing – Jetline dana@jetlinepromo.com
  • Knowledge is Power • Understanding Vertical Markets • Total Industry Potential • Sales by Product Category • Vertical Market Ranking • Gainers and Losers • Where Orders Come From • Supplier Support • Repeat Business • Conclusion - 20%!
  • Industry Potential http://www.ppai.org/inside-ppai/research/Documents/2012%20SalesVolume%20Sheet%20(2).pdf
  • Sales by Product Category http://www.ppai.org/inside-ppai/research/Documents/2012%20SalesVolume%20Sheet%20(2).pdf
  • Vertical Market Ranking http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  • Supplier Support http://jetlinepromo.com/markets-html/education.html http://jetlinepromo.com/markets-html/banking-financial.html
  • Vertical Market Ranking http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  • Vertical Market Ranking http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  • Gainers and Losers http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  • Gainers and Losers • Great example – Real Estate • Ranking Increase vs Market Decrease ─ Why? ─ Industry PO Size Average? ─ What other advertising for same $$$? ─ Products that has survived the test of time – ─ Stress Balls / Key Tags
  • Where Orders Come From • Who or What department influences the purchase? http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  • Where Orders Come From http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  • Where Orders Come From http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  • http://jetlinepromo.com/markets-html.html
  • http://www.goldbondinc.com/survey-root/education%20guide
  • http://www.norwood.com/special/media/industry/
  • Repeat Business http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
  • Get Vertical! • Conclusion • End Users will pay 20% more for niche product! • End Buys do not know specific niche products exist. • Out IDEA the online models
  • THANK YOU! Presenter: Dana R. Zezzo SVP of Sales & Marketing Jetline dana@jetlinepromo.com