Social Networking for Promotional Professionals Presenter: Dana R. Zezzo  ProTowels Etc. 440-344-5933|  [email_address] ww...
Dana R. Zezzo, Vice President of Sales at Pro Towels Etc. Dana has spent the past two years growing the company into the l...
social networking =  sharing/networking online Simple Definition
<ul><li>Stay in front of clients & prospects </li></ul><ul><li>Know your clients/prospects better </li></ul><ul><ul><li>Id...
What We Want to Prove Today The Ultimate Rolodex?
Consumer Buying & Research  Habits  Have  Changed
Social Networking / Social Media Keywords Viral Transparency Conversation
<ul><li>Focus on activities that drive sales and relationships </li></ul><ul><li>It takes 9 touches to get an account - mo...
Touches Social Networking Usage Doubles ASI Central (3/2/2010)  A new University of Maryland survey shows social media usa...
<ul><ul><li>Daily Touches </li></ul></ul>The BIG Question … Social Media  30 – 60 minutes a day! NEW : SMS TEXT | HOV LANE?
7. Blogger  11. MySpace  13. Twitter  www.alexa.com  – Ranks the Top 500 Sites on the web
http://www.fastcompany.com/mic/2010 Credit:
 
<ul><li>So you all have a great product and you want people talking about your product…Right? </li></ul><ul><li>Social Med...
So what does this tell you? <ul><li>That people are using  Social Networking Sites for </li></ul><ul><li>Building Relation...
This will improve your Google ranking If Nothing Else …
Add Personality and  Humaness your Brand
 
<ul><li>Listen & observe  </li></ul><ul><ul><li>What clients/prospects are doing </li></ul></ul><ul><ul><li>Learn about fa...
BALANCE
<ul><li>Status updates at tradeshows </li></ul><ul><ul><li>Upload pictures of new & cool products </li></ul></ul><ul><li>E...
Business Pages  <ul><li>POST </li></ul><ul><li>•  Events  </li></ul><ul><li>•  Videos  </li></ul><ul><li>•  Discussions  <...
Adds Personality and  Humanizes your Brand Transparency
Prime Example
<ul><li>DO NOT SELL ON FACEBOOK </li></ul><ul><li>It’s About Networking, NOT Selling </li></ul>Selling on Facebook
<ul><li>Use in Industry: </li></ul><ul><li>54% of distributors </li></ul><ul><li>46% of suppliers </li></ul>
<ul><li>The professional networking site </li></ul><ul><li>3 key purposes  </li></ul><ul><ul><li>Expose credentials to cus...
The Goal of LinkedIn <ul><li>To engage an audience & build a network.   </li></ul><ul><li>Do this by demonstrating your  <...
<ul><li>Some people only connect with personal friends on Facebook </li></ul><ul><li>Gives you a professional profile </li...
Harness the Power of Video
 
 
 
<ul><li>Do not sell </li></ul><ul><li>Be relevant & transparent </li></ul><ul><li>Live as if your mom is watching </li></u...
Ultimate Rolodex <ul><li>Easier to keep contact </li></ul><ul><li>information up to date – </li></ul><ul><li>never lose to...
THANK YOU! Presenter: Dana R. Zezzo  ProTowels Etc. Cell: 440-344-5933|  [email_address] www.protowelsetc.com Pro Towels E...
Upcoming SlideShare
Loading in...5
×

Dana Social Networking Boundless 2010

498

Published on

Boundless gets social!

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
498
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Add photos of PPAI / ASI higher ups.
  • Redue top! Add ASI central logo and links.
  • Add slide from Pepsi prepro!
  • Dana Social Networking Boundless 2010

    1. 1. Social Networking for Promotional Professionals Presenter: Dana R. Zezzo ProTowels Etc. 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc.
    2. 2. Dana R. Zezzo, Vice President of Sales at Pro Towels Etc. Dana has spent the past two years growing the company into the largest supplier of beach and golf towels. He has been in the promotional product industry for over 18 years. Dana is equally involved in both the industry and in his local community in Ashtabula, Ohio. He is a past president of TRASA - the Three Rivers Advertising Specialty Association, and currently serves on both the ASI Stitches Advisory Board and on the PPAI National Leadership Conference Advisory Committee. He also gives seminars across the country on industry related topics such as How to Market your Apparel Decorating Business, Selling Strategies and Social Networking for Promotional Professionals . Dana currently lives in Ashtabula, OH with his wife, Shelly and three daughters where he continues to update his facebook and linkedin profiles on a daily basis. Pro Towels Etc. has changed the view of our category and the perception of our company by utilizing the social media platform. DANA ZEZZO – VICE PRESIDENT of SALES 440-344-5933| [email_address]
    3. 3. social networking = sharing/networking online Simple Definition
    4. 4. <ul><li>Stay in front of clients & prospects </li></ul><ul><li>Know your clients/prospects better </li></ul><ul><ul><li>Identify unknown connections </li></ul></ul><ul><li>Find new prospects </li></ul><ul><li>Branding </li></ul><ul><li>Sales </li></ul><ul><li>Fun </li></ul><ul><ul><li>Benefit From Social Networking </li></ul></ul>
    5. 5. What We Want to Prove Today The Ultimate Rolodex?
    6. 6. Consumer Buying & Research Habits Have Changed
    7. 7. Social Networking / Social Media Keywords Viral Transparency Conversation
    8. 8. <ul><li>Focus on activities that drive sales and relationships </li></ul><ul><li>It takes 9 touches to get an account - most reps give up after 3 </li></ul><ul><li>These touches can be: </li></ul><ul><ul><li>Sales Calls </li></ul></ul><ul><ul><li>Phone Calls </li></ul></ul><ul><ul><li>Emails </li></ul></ul><ul><ul><li>Presence </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Persistence </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Right Place at the Right Time </li></ul></ul><ul><ul><li>Etc. </li></ul></ul>Touches <ul><ul><li>85% of all business is done after the 9 th touch </li></ul></ul><ul><ul><li>#1 Reason Salespeople Should Use Social Networking Sites </li></ul></ul><ul><ul><li>WARM UP YOUR COLD CALLS </li></ul></ul>
    9. 9. Touches Social Networking Usage Doubles ASI Central (3/2/2010) A new University of Maryland survey shows social media usage among small businesses increased to 24% in 2009, up from 12% in 2008. Further, three out of four respondents reported use of a company social networking Web page, tied to a site like Facebook or LinkedIn. An additional 40% of respondents say they have created a blog, where they post entries related to their areas of expertise. About 26% of those surveyed send Tweets about their business field, while 16% use Twitter as a customer service tool. “Social media levels the playing field for small businesses by helping them deliver customer service,” said Janet Wagner, director of the Center for Excellence in Service. “Time spent on Twitter, Facebook and blogs is an investment in making it easier for small businesses to compete.” Besides demonstrating usage, the survey also compared expectations to results, showing social networking wasn’t quite as effective in attracting new customers as had been hoped. Roughly 73% of respondents expected social networking to help customer acquisition, while only 61% of surveyed businesses could identify an uptick. However, 46% of respondents believe social media helped their businesses stay engaged with customers, falling in line with expectations. Maybe most notably of all, 22% of those surveyed feel social networking is already helping them turn a profit, with 46% believing the marketing tool will help them make money within the next year. This new optimism among business executives is an attitude reversal from prior studies, including one conducted by Citibank last August. In that study, 75% of respondents did not find social networking to be helpful for generating leads or expanding their businesses.
    10. 10. <ul><ul><li>Daily Touches </li></ul></ul>The BIG Question … Social Media 30 – 60 minutes a day! NEW : SMS TEXT | HOV LANE?
    11. 11. 7. Blogger 11. MySpace 13. Twitter www.alexa.com – Ranks the Top 500 Sites on the web
    12. 12. http://www.fastcompany.com/mic/2010 Credit:
    13. 14. <ul><li>So you all have a great product and you want people talking about your product…Right? </li></ul><ul><li>Social Media marketing is about CREATING CONVERSATIONS about you and your product. </li></ul><ul><li>Social Media will drive people to your website. So you will be able to make the conversion faster. </li></ul><ul><li>1. Get them to visit your website 2. Turn into leads 3. Turn leads into sales </li></ul>Source: <ul><ul><li>*Reminder: 85% of all business is done after the 9 th touch. </li></ul></ul>
    14. 15. So what does this tell you? <ul><li>That people are using Social Networking Sites for </li></ul><ul><li>Building Relationships and </li></ul><ul><li>Research Before Buying </li></ul>
    15. 16. This will improve your Google ranking If Nothing Else …
    16. 17. Add Personality and  Humaness your Brand
    17. 19. <ul><li>Listen & observe </li></ul><ul><ul><li>What clients/prospects are doing </li></ul></ul><ul><ul><li>Learn about families, interests & activities </li></ul></ul><ul><li>“ What’s happening” </li></ul><ul><li>Interesting pictures </li></ul><ul><ul><li>Kids </li></ul></ul><ul><ul><li>Events </li></ul></ul>Networking on Facebook – Personal Focus
    18. 20. BALANCE
    19. 21. <ul><li>Status updates at tradeshows </li></ul><ul><ul><li>Upload pictures of new & cool products </li></ul></ul><ul><li>Exciting products with broad appeal </li></ul>Networking on Facebook – Business Focus
    20. 22. Business Pages <ul><li>POST </li></ul><ul><li>• Events </li></ul><ul><li>• Videos </li></ul><ul><li>• Discussions </li></ul><ul><li>• Photos </li></ul><ul><li>• Blog Articles </li></ul>
    21. 23. Adds Personality and  Humanizes your Brand Transparency
    22. 24. Prime Example
    23. 25. <ul><li>DO NOT SELL ON FACEBOOK </li></ul><ul><li>It’s About Networking, NOT Selling </li></ul>Selling on Facebook
    24. 26. <ul><li>Use in Industry: </li></ul><ul><li>54% of distributors </li></ul><ul><li>46% of suppliers </li></ul>
    25. 27. <ul><li>The professional networking site </li></ul><ul><li>3 key purposes </li></ul><ul><ul><li>Expose credentials to customers </li></ul></ul><ul><ul><li>Expose your entire network to you </li></ul></ul><ul><ul><li>Find new customers </li></ul></ul>
    26. 28. The Goal of LinkedIn <ul><li>To engage an audience & build a network. </li></ul><ul><li>Do this by demonstrating your </li></ul><ul><li>expertise and thought-leadership. </li></ul><ul><li>Don't sell your services, but feel </li></ul><ul><li>free to drive people to relevant </li></ul><ul><li>content on your site that adds value. </li></ul>
    27. 29. <ul><li>Some people only connect with personal friends on Facebook </li></ul><ul><li>Gives you a professional profile </li></ul><ul><li>Referrals & introductions </li></ul><ul><li>Prospecting </li></ul><ul><li>Google </li></ul><ul><li>Lots of users, you never know… </li></ul>Why Be Active on LinkedIn
    28. 30. Harness the Power of Video
    29. 34. <ul><li>Do not sell </li></ul><ul><li>Be relevant & transparent </li></ul><ul><li>Live as if your mom is watching </li></ul><ul><li>Remember if you are mixing </li></ul><ul><ul><li>Don’t play games </li></ul></ul><ul><ul><li>Don’t drink and post </li></ul></ul><ul><li>Have fun! </li></ul>Rules To Follow On All Sites www.linkedin.com/in/daledenham <ul><ul><li>Credit to: Dale Denham </li></ul></ul>
    30. 35. Ultimate Rolodex <ul><li>Easier to keep contact </li></ul><ul><li>information up to date – </li></ul><ul><li>never lose touch! </li></ul><ul><li>Facebook Use in Industry: </li></ul><ul><li>59% of distributors </li></ul><ul><li>62% of suppliers </li></ul>
    31. 36. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. Cell: 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc.
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×