Ask Yourself…
Does your strategy, branding,
and messaging come together
to successfully promote
your company or product?
When is it time to think about
Branding?
1. If you have a new company or product
2. If you need to change your name becaus...
New Company
I did naming, brand development
and positioning theme
Name Change
I did new brand development
Refresh brand
I ...
Do you need to develop new
Brand Literature?
Your literature is another brand touchpoint.
Is it tired, out of date or does...
New Corporate Brochure
A company with impressive clients,
needed to update their look and
capabilities to communicate more...
New Company Sales Tools
Startup company needed marketing
materials. Pocket folder with overview
of company and sell sheets...
Refresh Brand And Literature
A 45 year old manufacturing company need to
glamorize their image, claim their position in
th...
Does your
Website Communicate
clearly to your target audience?
Your web presence is your face to the world.
Ask yourself:
...
Website for a new company
Responsive website to be viewed
on all mobile devices. CMS for
client content management
Website...
Does your
Advertising
attract readership?
Placing ads in publications, consumer or trade, is
costly. Both content and visu...
Trade ad for a
roofing company
Award winning ad in
Architectural
West Magazine
Trade and Consumer Ad Examples…
Consumer ad...
creative@dyansutton.com
© Copyright Creative Ideas Matter 2014
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Analyze your marketing

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Questions to ask yourself to see if your marketing is in place and properly promoting your brand and brand message. Examples of my work in each category included

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Analyze your marketing

  1. 1. Ask Yourself… Does your strategy, branding, and messaging come together to successfully promote your company or product?
  2. 2. When is it time to think about Branding? 1. If you have a new company or product 2. If you need to change your name because it no longer fits your business or you have a trademark conflict 3. If you have merged 4. If you need to reposition or renew your brand and need to communicate more clearly the message to your customer
  3. 3. New Company I did naming, brand development and positioning theme Name Change I did new brand development Refresh brand I did new logo and positioning Branding Examples…
  4. 4. Do you need to develop new Brand Literature? Your literature is another brand touchpoint. Is it tired, out of date or doesn’t fit your new brand image? Each brand touchpoint from literature to web, is an opportunity to increase awareness and build customer loyalty. Are you sending out the right brand message?
  5. 5. New Corporate Brochure A company with impressive clients, needed to update their look and capabilities to communicate more clearly to their target market. Literature Examples…
  6. 6. New Company Sales Tools Startup company needed marketing materials. Pocket folder with overview of company and sell sheets were developed targeting their primary markets. Literature / Website Literature Examples…
  7. 7. Refresh Brand And Literature A 45 year old manufacturing company need to glamorize their image, claim their position in the market and attract more international business. New branding & Positioning / sales literature / tradeshow booth Literature Examples…
  8. 8. Does your Website Communicate clearly to your target audience? Your web presence is your face to the world. Ask yourself: Is your message crafted clearly and professionally? Is your site easy to navigate? Do the visuals support your brand image? Is it informative enough to have return viewers? Do you look like a market leader?
  9. 9. Website for a new company Responsive website to be viewed on all mobile devices. CMS for client content management Website Examples… www.steamfire.com Website for a new company Responsive website for a Medical/Technology company www.compassmd.com Part of a rebranding project Responsive website for 60 year old Manufacturing company positioning them for growth and to enter new markets www.kerekindustries.com
  10. 10. Does your Advertising attract readership? Placing ads in publications, consumer or trade, is costly. Both content and visuals have only a second to stop a reader. The ad must be compelling and clearly communicate your value proposition. It has to evoke a need or emotion in the reader to get a response. How is your readership and ROI on your advertising dollars?
  11. 11. Trade ad for a roofing company Award winning ad in Architectural West Magazine Trade and Consumer Ad Examples… Consumer ad Ran in Runners’ World Magazine Consumer ad Ran in Chicago Bride for Burr Ridge Hotels Trade Ad Ran in an Architectural Publication for a metal fabrication company.
  12. 12. creative@dyansutton.com © Copyright Creative Ideas Matter 2014
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