one of today’s leading social news websites a user-driven social content website a place for people to discover as well as share content from anywhere on the web Users are mainly young individuals www.digg.com What Is Digg.com?
Founded by Kevin Rose in 2004
Little start-up cost Popularity skyrocketed with the Paris Hilton cell phone scandal Maintain a frugal approach toward cost but have still reached over 35 million users. seek venture capital only after reaching profitability What’s the Story?
Goal: bringing democracy to the world of news has the potential to solve the growing criticism of modern media and the American news system of being bias and manipulated by the networks and advertising Alternative news source where we decide what is relevant What Problem Does it Solve?
YES PR Crisis Management – Toyota Used Digg to recover from a recall crisis USA President Jim Lentz on DiggDialogg Ad purchase/Diggmicrosite Conversational, humanized approach Increase Web Traffic - Time Digg button and custom widget More stories on Digg 41% increase in web audience Can It Help Corporate America?
YES and YES University of Illinois clout list Using digg to increase a non-profits web traffic, exposure, and donations Educational Institutions? Non-profits?
Technical Problems Malware Issues with August 25th release of version 4 Algorithm Controlling user content Flaws and Criticisms
Sustainable and successful Good, unbiased alternative to traditional media Still young, but lots of potential My Evaluation