• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Can you digg it
 

Can you digg it

on

  • 330 views

 

Statistics

Views

Total Views
330
Views on SlideShare
330
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Can you digg it Can you digg it Presentation Transcript

    • Can You Digg It?
      Dwight Bennett
    • one of today’s leading social news websites
      a user-driven social content website
      a place for people to discover as well as share content from anywhere on the web
      Users are mainly young individuals
      www.digg.com
      What Is Digg.com?
      • Founded by Kevin Rose in 2004
      Little start-up cost
      Popularity skyrocketed with the Paris Hilton cell phone scandal
      Maintain a frugal approach toward cost but have still reached over 35 million users.
      seek venture capital only after reaching profitability
      What’s the Story?
    • Goal: bringing democracy to the world of news
      has the potential to solve the growing criticism of modern media and the American news system of being bias and manipulated by the networks and advertising
      Alternative news source where we decide what is relevant
      What Problem Does it Solve?
    • YES
      PR Crisis Management – Toyota
      Used Digg to recover from a recall crisis
      USA President Jim Lentz on DiggDialogg
      Ad purchase/Diggmicrosite
      Conversational, humanized approach
      Increase Web Traffic - Time
      Digg button and custom widget
      More stories on Digg
      41% increase in web audience
      Can It Help Corporate America?
    • YES and YES
      University of Illinois clout list
      Using digg to increase a non-profits web traffic, exposure, and donations
      Educational Institutions? Non-profits?
    • Technical Problems
      Malware
      Issues with August 25th release of version 4
      Algorithm
      Controlling user content
      Flaws and Criticisms
    • Sustainable and successful
      Good, unbiased alternative to traditional media
      Still young, but lots of potential
      My Evaluation