JAKARTA MUSIC EVENT  Period: 10 – 15 October, 2012
Peformance analysis all event To Knowed the interaction peformance of each equity, in this case equity is the music event ...
Summary of the music event                                     Engagement           ImpressionNo    Campaign         Reach...
List keyword used                    A keyword used for search a certain post associate to the projectNo      Music event ...
BIG BANG ALIVE
Big Bang Alive’s Summary From period 10 – 15 October 7,2012 #BigBangAlive generate 4,299 Post (Buzz) with total Reach  2,...
Buzz clusterTop theme of post that most mentioned by Netizens
Storyline of trend conversation                  Trend of conversation by Netizens of certain period                      ...
User by Post & Followers             Number of Netizens whose interaction with the keyword – Counted by their post        ...
Most Influence account - By reach & engagement              Measures of most impactful account counted by total number of ...
Top 10 Influencers        Most influenced account measures by total number of post multiplied with                  total ...
Most RT account & engagement content      Most impactful account measures by total number Retweet of post by other Netizen...
DAVID GUETTA
David Guetta’s Summary From period 10 – 15 October 7,2012 #DavidGuetta generate 4,710 Post (Buzz) with total Reach  5,528...
Buzz clusterTop theme of post that most mentioned by Netizens
Storyline of trend conversation                  Trend of conversation by Netizens of certain period                      ...
User by Post & Followers             Number of Netizens whose interaction with the keyword – Counted by their post        ...
Most Influence account - By reach & engagement              Measures of most impactful account counted by total number of ...
Top 10 Influencers        Most influenced account measures by total number of post multiplied with                  total ...
Most RT account & engagement content              Most impactful account measures by total number Retweet of post by other...
GEN FEST
GenFest’s Summary From period 10 – 15 October 7,2012 #GenFest generate 3,625 Post (Buzz) with total Reach 4,954,147  and ...
Buzz clusterTop theme of post that most mentioned by Netizens
Storyline of trend conversation                Trend of conversation by Netizens of certain period                        ...
User by Post & Followers             Number of Netizens whose interaction with the keyword – Counted by their post        ...
Most Influence account - By reach & engagement              Measures of most impactful account counted by total number of ...
Top 10 Influencers         Most influenced account measures by total number of post multiplied with                   tota...
Most RT account & engagement content                Most impactful account measures by total number Retweet of post by oth...
JAKBLUESFEST
JakBluesFest’s Summary From period 10 – 15 October 7,2012 #JakBluesFest generate 3,354 Post (Buzz) with total Reach  5,09...
Buzz clusterTop theme of post that most mentioned by Netizens
Storyline of trend conversation                Trend of conversation by Netizens of certain period                        ...
User by Post & Followers             Number of Netizens whose interaction with the keyword – Counted by their post        ...
Most Influence account - By reach & engagement              Measures of most impactful account counted by total number of ...
Top 10 Influencers  Most influenced account measures by total number of post multiplied with            total number of ne...
Most RT account & engagement content               Most impactful account measures by total number Retweet of post by othe...
GLOSSARY               TERM                                                 DEFINITIONBuzz                       Number of...
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Jakarta music event Oct 2012, by Mediawave

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Jakarta music event Oct 2012, by Mediawave

  1. 1. JAKARTA MUSIC EVENT Period: 10 – 15 October, 2012
  2. 2. Peformance analysis all event To Knowed the interaction peformance of each equity, in this case equity is the music event 120,00% BigBangAlive ; 78,04% 100,00% DavidGuetta ; 89,38% Interaction Index 80,00% JakBluesFest ; 65,41% BigBangAlive 60,00% DavidGuetta GenFest ; 64,86% 40,00% GenFest JakBluesFest 20,00% 0,00% 0 1.000.000 2.000.000 3.000.000 4.000.000 5.000.000 6.000.000 7.000.000 ReachIf we compare Interaction Performance, David Guetta earn the highest percentage of interaction index(89.38%) In the second ranked is BigBangAlive (78.04%) and followed by JakBluesFest on the third ranked.
  3. 3. Summary of the music event Engagement ImpressionNo Campaign Reach Interaction Index (# of Unique User) (# of Post/Buzz)1 BigBangAlive 2,349,779 3,355 4,299 0.780414052 DavidGuetta 5,528,122 4,210 4,710 0.8938428873 GenFest 4,954,147 2,351 3,625 0.6485517244 JakBluesFest 5,094,453 2,194 3,354 0.654144305
  4. 4. List keyword used A keyword used for search a certain post associate to the projectNo Music event Keyword Big Bang Alive OR Bigbang Alive OR BigBangAlive OR Bigbang Concert OR Big Bang1 BigBangAlive Concert2 DavidGuetta David Guetta OR PramborsDavidGuetta OR DavidGuetta3 GenFest GenFest OR Gen Fest OR Gen FM Fest JakBluesFest OR Jakarta Blues Festival OR Jakarta International Blues Festival OR4 JakBluesFest Jakblues OR JakBlueFest
  5. 5. BIG BANG ALIVE
  6. 6. Big Bang Alive’s Summary From period 10 – 15 October 7,2012 #BigBangAlive generate 4,299 Post (Buzz) with total Reach 2,349,779 and engagement: 3,355 within 1 weeks About 296 participants of the total 3,355 participants had more than 1,000 followers and contributed 1,485,714 Reach from Total Reach 2,349,779 User by post: Total participants 3,355 User, with total post 4,299 -- 3,347 participants contributed 4,132 post.
  7. 7. Buzz clusterTop theme of post that most mentioned by Netizens
  8. 8. Storyline of trend conversation Trend of conversation by Netizens of certain period Volume Trend 1.800 Date Post 1.60010/11/2012 10 1.40010/12/2012 1,000 1.20010/13/2012 1,236 1.00010/14/2012 1,633 80010/15/2012 420 600Grand Total 4,299 400 200 - 10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012  From 11-15 October 2012 #BigBangAlive gained 4,299 post (Buzz)
  9. 9. User by Post & Followers Number of Netizens whose interaction with the keyword – Counted by their post behaviour and their followersPOST RANGE USER COUNT POSTS Followers Range User Account followers  Total participants 3,355 User, with total post 4,299 1 -> 10 3,347 4,132 <1 4 -  3,347 participants 11 -> 20 4 55 1 -> 100 620 33,391 contributed 4,132 post. 21 -> 30 3 74 101 -> 200 763 113,085  About 296 participants of 31 -> 40 1 38 the total 3,355 201 -> 300 564 139,463 41 -> 50 - - 301 -> 400 379 130,768 participants had more 51 -> 60 - - 401 -> 500 267 119,653 than 1,000 followers and 61 -> 70 - - 501 -> 600 189 102,828 contributed 1,485,714 Reach from Total Reach 71 -> 80 - - 601 -> 700 131 85,334 2,349,779. 81 -> 90 - - 701 -> 800 71 52,885 91 -> 100 - - 801 -> 900 57 48,080 901 -> 1.000 41 38,578 TOTAL 3,355 4,299 > 1.000 269 1,485,714 TOTAL 3,355 2,349,779
  10. 10. Most Influence account - By reach & engagement Measures of most impactful account counted by total number of netizens that get spread of post(reach) and number of netizens whose interaction with post (engagement) Account ID Reach Account ID Engagement KapanLagicom 375,789 Faizalinka 38 Reach Engagement # of Post Interaction Samsung_ID 75,131 ismiGD 31 (Total) (Total) (Total) Index BBVIPForum 56,743 KpopGalore 23 onyitkawanku 44,010 eternalnuivip 212,349,779 3,355 4,299 0.78041405 IklanTerUpdate 32,377 shfly007 17 KoreanWaveINA 30,654 DRamadhaniS 16 sundaymandarin 30,360 JakartaArea 11 BIGBANG__TV 27,838 ilhamlocks 11 KABAR_CHELSEA 24,234 Dheavilz 10 KoreanChingu 22,556 Straw3maenii 10
  11. 11. Top 10 Influencers Most influenced account measures by total number of post multiplied with total number of netizens whose spread by post (reach) Account ID # of Post Reach Impact KapanLagicom 2 375,789 751,578 KpopGalore 23 16,590 381,570 Samsung_ID 4 75,131 300,524 ismiGD 31 4,138 128,278 BIGBANG__TV 4 27,838 111,352 BBVIPForum 1 56,743 56,743DreamersRadioID 3 16,925 50,775 KoreanChingu 2 22,556 45,112 onyitkawanku 1 44,010 44,010CosmoGirl_IND 2 18,316 36,632
  12. 12. Most RT account & engagement content Most impactful account measures by total number Retweet of post by other Netizens Message RT @KoreanWaveINA: [INFO] Liputan (bukan full konser) "All About BIGBANG Alive Most Account RT cnt Tour 2012" akan tayang malam ini pukul 20.30 WIB di SCTV.@KoreanWaveINA 115 RT @sundaymandarin: Penonton sudah mulai memasuki area konser BIGBANG Alive Galaxy Tour 2012 #AliveTourJKT@KpopGalore 93 RT @YGIndonesia: Daesung said: "Selamat tinggal, selamat malam!" Dan itu lah@sundaymandarin 60 akhir dari Big Bang Alive Galaxy Tour in Indonesia!@YGIndonesia 53 RT @sundaymandarin: Jangan lewatkan KpopZone edisi 13 Oktober 2012, dengan DJ @elvenshouta dan DJ @IndraMuliaLEE // Special Guest // BIG BANG Alive Tour@KapanLagicom 50 Review RT @KapanLagicom: http://t.co/v3WeQH3C 10 Moment Unik Big Bang Alive Galaxy Tour di Indonesia! #KLC
  13. 13. DAVID GUETTA
  14. 14. David Guetta’s Summary From period 10 – 15 October 7,2012 #DavidGuetta generate 4,710 Post (Buzz) with total Reach 5,528,122 and engagement: 4,210 within 1 weeks About 486 participants of the total 4,209 participants had more than 1,000 followers and contributed 4,430,526 Reach from Total Reach 5,528,122. User by post: Total participants 4,209 User, with total post 4,710 -- 4,207 participants contributed 4,679 post.
  15. 15. Buzz clusterTop theme of post that most mentioned by Netizens
  16. 16. Storyline of trend conversation Trend of conversation by Netizens of certain period Volume Trend 2.500 2.000 Date Post10/11/2012 777 1.50010/12/2012 51910/13/2012 1,084 1.00010/14/2012 1,95110/15/2012 379Grand Total 4,710 500 - 10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012  From 11-15 October 2012 #DavidGuetta gained 4,710 post (Buzz)
  17. 17. User by Post & Followers Number of Netizens whose interaction with the keyword – Counted by their post behaviour and their followersPOST RANGE USER COUNT POSTS Followers Range User Account followers  Total participants 4,209 User, with total post 4,710  4,207 participants 1 -> 10 4,207 4,679 <1 3 - contributed 4,679 post. 11 -> 20 2 31 1 -> 100 680 37,135  About 486 participants of 21 -> 30 - - 101 -> 200 876 131,616 the total 4,209 participants had more 201 -> 300 714 177,537 31 -> 40 - - than 1,000 followers and 41 -> 50 - - 301 -> 400 492 170,343 contributed 4,430,526 51 -> 60 - - 401 -> 500 330 147,742 Reach from Total Reach 61 -> 70 - - 501 -> 600 209 113,825 5,528,122. 71 -> 80 - - 601 -> 700 160 103,980 81 -> 90 - - 701 -> 800 110 82,285 91 -> 100 - - 801 -> 900 83 70,212 901 -> 1.000 66 62,921 TOTAL 4,209 4,710 > 1.000 486 4,430,526 TOTAL 4,209 5,528,122
  18. 18. Most Influence account - By reach & engagement Measures of most impactful account counted by total number of netizens that get spread of post(reach) and number of netizens whose interaction with post (engagement) Account ID Reach Account ID Engagement ABSCBNNews 603,534 bpm_playlist 17 Reach Engagement # of Post Interaction cathysharon 561,294 warga_jkt 14 (Total) (Total) (Total) Index KapanLagicom 375,789 KasSkanSPINFM 9 Prambors 181,986 zwestyratrianti 95,528,122 4,210 4,710 0.893842887 midiahn 113,697 QmusicNu 6 adit_insomnia 98,964 rakkapangestu 6 papahedwan 91,537 NRJ943Musique 6 mustang88fm 91,140 RASKYADHARI 5 TheArabella 61,185 GuettaNation 5 katonbagaskara 58,063 emanaditya 5
  19. 19. Top 10 Influencers Most influenced account measures by total number of post multiplied with total number of netizens whose spread by post (reach) Account ID # of Post Reach ImpactKapanLagicom 3 375,789 1,127,367ABSCBNNews 1 603,534 603,534 cathysharon 1 561,294 561,294 bpm_playlist 17 13,626 231,642 Prambors 1 181,986 181,986katonbagaskara 3 58,063 174,189 midiahn 1 113,697 113,697adit_insomnia 1 98,964 98,964 papahedwan 1 91,537 91,537mustang88fm 1 91,140 91,140
  20. 20. Most RT account & engagement content Most impactful account measures by total number Retweet of post by other Netizens Most Account RT cnt Message@KapanLagicom 42 RT @PennyJakarta: Yg "Oi..Oi.." silahkan ke Carburator Spring ada Tribute to NUFAN, yg "Hacep sob,@Prambors 35 muke lu barbuk" bisa ke Ancol, ada David Guetta.@detikcom 31 RT @KapanLagicom: David Guetta sulap Eco Park jadi Klab Malam Raksasa http://t.co/Wu6SAHAy #KLC@PennyJakarta 26 RT @AsmidarAlias: Untunglah 16 000 orang pergi konsert David Guetta. Cuba bayangkan 16 000 pergi@inemsipelayan 21 masjid :)@AsmidarAlias 19 RT @hafizkenny: untunglah siapa pergi @davidguetta live in Malaysia esok malam !@DrAnwarFazal 19 RT @DrAnwarFazal: Usai Dzuhur ibu menyapa "Konsert artis luar ni (David Guetta) sampai 80 ribu orang@Hafizkenny 12 pergi.Majlis-majlis Agama,masjid ada ramai macam ni?"
  21. 21. GEN FEST
  22. 22. GenFest’s Summary From period 10 – 15 October 7,2012 #GenFest generate 3,625 Post (Buzz) with total Reach 4,954,147 and engagement: 2,351 within 1 weeks About 311 participants of the total 2,351 participants had more than 1,000 followers and contributed 4,376,223 Reach from Total Reach 4,954,147 . User by post: Total participants 2,351 User, with total post 3,625 -- 2,342 participants contributed 3,436 post.
  23. 23. Buzz clusterTop theme of post that most mentioned by Netizens
  24. 24. Storyline of trend conversation Trend of conversation by Netizens of certain period Volume Trend 1.600 1.400 Date Post 1.20010/11/2012 40410/12/2012 333 1.00010/13/2012 1,271 80010/14/2012 1,443 60010/15/2012 174Grand Total 3,625 400 200 - 10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012  From 11-15 October 2012 #GenFest gained 3,625 post (Buzz)
  25. 25. User by Post & Followers Number of Netizens whose interaction with the keyword – Counted by their post behaviour and their followersPOST RANGE USER COUNT POSTS Followers Range User Account followers  Total participants 2,351 User, with total post 3,625 1 -> 10 2,342 3,436 <1 6 -  2,342 participants 11 -> 20 8 109 1 -> 100 460 23,170 contributed 3,436 post. 21 -> 30 - - 101 -> 200 471 71,050 201 -> 300 318 79,048  About 311 participants of 31 -> 40 - - the total 2,351 41 -> 50 - - 301 -> 400 245 85,845 participants had more 51 -> 60 - - 401 -> 500 191 85,422 than 1,000 followers and 61 -> 70 - - 501 -> 600 129 70,276 contributed 4,376,223 601 -> 700 94 60,691 Reach from Total Reach 71 -> 80 1 80 4,954,147 . 81 -> 90 - - 701 -> 800 59 43,774 91 -> 100 - - 801 -> 900 46 38,763 901 -> 1.000 21 19,885 TOTAL 2,351 3,625 > 1.000 311 4,376,223 TOTAL 2,351 4,954,147
  26. 26. Most Influence account - By reach & engagement Measures of most impactful account counted by total number of netizens that get spread of post(reach) and number of netizens whose interaction with post (engagement) Account ID Reach Account ID Engagement apriliokevin 1,230,975 987Genfm 80 Reach Engagement # of Post Interaction Cherrybelleindo 462,990 Isroatull 19 (Total) (Total) (Total) Index Indra_Sinaga 248,006 fryandini_23 16 giringnidji99 197,815 PutriiWS1 154,954,147 2,351 3,625 0.648551724 Vierratale 192,520 lukmanlagi 13 987Genfm 175,292 TreeWayAcc 12 republikaonline 162,886 YayaNufuss 12 RANforyourlife 111,600 femiliaaaw 11 SonyMusicID 82,276 moelya_dhie 11 roby_geisha 69,813 tisasatisa 10
  27. 27. Top 10 Influencers Most influenced account measures by total number of post multiplied with total number of netizens whose spread by post (reach) Account ID # of Post Reach Impact 987Genfm 80 175,292 14,023,360 apriliokevin 1 1,230,975 1,230,975 giringnidji99 6 197,815 1,186,890 nidji 9 69,075 621,675Cherrybelleindo 1 462,990 462,990 Vierratale 2 192,520 385,040RANforyourlife 3 111,600 334,800republikaonline 2 162,886 325,772 Indra_Sinaga 1 248,006 248,006 roby_geisha 3 69,813 209,439
  28. 28. Most RT account & engagement content Most impactful account measures by total number Retweet of post by other Netizens Most Account RT cnt Message RT @AnisaChiBi: Yeay! Seru acaranya Genfest @987Genfm makasi buat yg udah ntn chibi td di@987Genfm 337 senayan ^^ smoga terhibur~@_widikidiw_ 93 RT @apriliokevin: Besok jangan lupa dengerin saya di @Prambors HOT20, lusa jangan lupa ntn saya di @987Genfm GenFest! #haha@AnisaChiBi 69 RT @Cherrybelleindo: 2 hari lagi nih menuju #Genfest @987genfm 2012, siapa yang bakal dateng?@Cherrybelleindo 54 RT @_widikidiw_: RT @987Genfm: Cowok2 yang ngga dateng pasti nyesel ngga liat @Vierratale :D #GenFest 2012 http://t.co/bNLb7RSz@RANforyourlife 49 RT @987Genfm: harga tiket masuk #GenFest Rp.20rb, atau bawa CD Musik Original (artis apa saja)@Apriliokevin 33 dan dapetin tiket #GenFest GRATIS! ;D
  29. 29. JAKBLUESFEST
  30. 30. JakBluesFest’s Summary From period 10 – 15 October 7,2012 #JakBluesFest generate 3,354 Post (Buzz) with total Reach 5,094,453 and engagement: 2,194 within 1 weeks About 299 participants of the total 2,194 participants had more than 1,000 followers and contributed 4,535,372 Reach from Total Reach 5,094,453 . User by post: Total participants 2,194 User, with total post 3,354 -- 2,181 participants contributed 3,135 post.
  31. 31. Buzz clusterTop theme of post that most mentioned by Netizens
  32. 32. Storyline of trend conversation Trend of conversation by Netizens of certain period Volume Trend 1.400 1.200 Date Post 1.00010/11/2012 365 80010/12/2012 559 60010/13/2012 1,19710/14/2012 1,172 40010/15/2012 61 200Grand Total 3,354 - 10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012  From 11-15 October 2012 #JakBluesFest gained 3,354 post (Buzz)
  33. 33. User by Post & Followers Number of Netizens whose interaction with the keyword – Counted by their post behaviour and their followers Followers Range User Account followers  Total participantsPOST RANGE USER COUNT POSTS 2,194 User, with total 1 -> 10 2,181 3,135 1 -> 100 361 20,020 post 3,354 11 -> 20 9 124 101 -> 200 435 65,311  2,181 participants 21 -> 30 4 95 201 -> 300 359 87,325 contributed 3,135 31 -> 40 - - 301 -> 400 232 81,050 post. 41 -> 50 - - 401 -> 500 166 74,313  About 299 51 -> 60 - - 501 -> 600 126 69,515 participants of the 61 -> 70 - - 601 -> 700 84 54,763 total 2,194 71 -> 80 - - 701 -> 800 71 53,297 participants had more 81 -> 90 - - 801 -> 900 41 34,726 than 1,000 followers and contributed 91 -> 100 - - 901 -> 1.000 20 18,761 4,535,372 Reach from > 1.000 299 4,535,372 Total Reach 5,094,453 TOTAL 2,194 3,354 . TOTAL 2,194 5,094,453
  34. 34. Most Influence account - By reach & engagement Measures of most impactful account counted by total number of netizens that get spread of post(reach) and number of netizens whose interaction with post (engagement) Account ID Reach Account ID Engagement tantrikotak 961,718 TiketIndonesia 29 Reach Engagement # of Post Interaction KapanLagicom 375,789 Prast_Lampard 23 (Total) (Total) (Total) Index korantempo 273,644 E_De_O_Do 22 ariyowahab 213,590 dinaawaw 215,094,453 2,194 3,354 0.654144305 davidbayu 173,532 jakbluesfest 19 tempodotco 161,943 alexkuple 16 andreOPA 160,672 Ibobaldea 14 LalaKarmela 133,781 rindangbanget 14 endahNrhesa 111,963 malesbanget 13 ButikMusik 97,648 SoundUp_Magz 13
  35. 35. Top 10 Influencers Most influenced account measures by total number of post multiplied with total number of netizens whose spread by post (reach) Account ID # of Post Reach Impact tantrikotak 1 961,718 961,718malesbanget 13 66,821 868,673korantempo 2 273,644 547,288endahNrhesa 4 111,963 447,852info_Jakarta 5 81,426 407,130 ButikMusik 4 97,648 390,592KapanLagicom 1 375,789 375,789 davidbayu 2 173,532 347,064GBluesShelter 5 55,716 278,580 baimGuitar 6 43,266 259,596
  36. 36. Most RT account & engagement content Most impactful account measures by total number Retweet of post by other NetizensMost Account RT cnt Message RT @detikcom: 100 Gitaris Muda Siap Meriahkan Jakarta Blues Festival 2012 http://t.co/aJXr8W3h via@detikcom 84 @detikhot RT @tantrikotak: Kotak hari ini di Jakarta Blues Festival di Tennis Indoor Jakarta, main di red stage jam@tantrikotak 49 set 12 malam. #InfoINABlues@irockumentary 42 RT @davidbayu: Rame amat Jakarta Blues Festival hebat RT @irockumentary: Yg mau 2 tiket gratis @jakbluesfest tanggal 13 Oktober 2012 di Istora Senayan,@KapanLagicom 36 ikutin kuisnya jam 6 sore nanti ya. Yg mau ikutan RT! #IRquiz RT @endahNrhesa: Besok ada yang ke Jakarta Blues Festival @jakbluesfest ? Kami manggung jam@davidbayu 31 13.00 di blue stage. abis itu jamming malem2 di green stage ^-^
  37. 37. GLOSSARY TERM DEFINITIONBuzz Number of mentions/postBuzz Cluster Top theme of post that most mentioned by NetizensScale of Sentiment Opinion of the post with 3 scale: RED (Negative), GREEN (Positive), BLUE (Neutral)Unique user Number of Netizens (1 Netizens counted as one unique person)Reach Total number of netizens that get spread of postInteraction Index Measures of Unique user compared with total number of postKeyword A keyword used for search a certain post associate to the projectStoryline (volume trend) Trend of conversation by Netizens in range of certain periodEngagement Number of netizens whose interaction with post
  38. 38. THANK YOU

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