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LEPC: Social media and disasters

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  • 1. Social Media and Disasters
    Tom Erickson
    Adam Crowe
  • 2. Objectives & Topics
    Identify systems and strategies to improve public safety operational considerations
    Consider the impact of citizens and their role in response
    Consider the implementation of social media usage into formalized response systems
    Citizen Journalism
    Responsible Uses
    Social Media Policy Elements
    Monitoring and Aggregation
    Integration with response systems
    Mobility and Warning
    Geospatial Systems
    Other systems
  • 3. Numbers
    7166
    600,000,000
    750,000,000
    35
    11,689,056
    5,106
    4,000+
    200,000,000
  • 4. Citizen Journalism
    Self Reporting Phenomenon
    Self Correcting
    Acceptance by Public
    Acceptance by Media
    Impact to Situational Awareness
    “The testimony of the independent, well-informed eyewitness is more vital than ever in our interconnected world…[but] how this can still be achieved when the technology and business of journalism is being transformed out of all recognition?”
    ~Garton Ash, Author of Facts are Subversive
  • 5. Self Reporting Phenomenon
  • 6. Acceptance by Citizens
  • 7. Self-Produced
    Every mobile phone has cameras
    Most smartphones have video capability
    Mobile Apps shorten production window
    Quality is reduced
  • 8. Live Streaming
    No production cost or time
    Poor production quality
    High reporting quality
    Location-based capability
  • 9. The New “Enemy”
  • 10. Self Correcting
    Major principle of social media systems
    Ensures bias is no more or less than traditional systems
    Wikipedia concept
    Virginia Tech Shooting
  • 11. Acceptance by Traditional Media
    Grainy Pictures and Videos
    Source Challenges
    Microblogs replacing newsfeeds
    Increased speed of news cycle
    Mergers of traditional outlets with online outlets (Newsweek/Daily Beast)
    Kris Ketz, KMBC-9, @KrisKetz
  • 12. 2007
    2008
    2009
    2010
    Death to Print Media
    Courtesy of graphicdesignr.net/papercuts/
  • 13. Citizen Responsibility
  • 14.
  • 15. Utah Man
    36 Year Old Man
    Utah Police attempt to serve bench warrant
    Potential hostage
    Facebook contact with friends
    More than 100 total comments
    16 hour standoff
    Shot himself as Police entered room
  • 16. Citizen Responsibility
    Don’t put yourself in danger
    Don’t put first responders in danger
    Don’t redistribute unconfirmed information
    Don’t post emergency information on unwatched sites
  • 17. Responsibility of Responders
    Report hours of operation
    Protection of limited release information
    Confirm before redistribution
    Acknowledge source materials
  • 18. Appropriate Levels of Engagement
    Active
    Passive
    Stationary
    Organizational investment
    Leadership support
  • 19.
  • 20.
  • 21. Social Media Policy – Essential Elements
    Employee Access
    Account Management
    Acceptable Use
    Employee Conduct
    Content
    Legal Issues
    Citizen Conduct
  • 22. Employee Conduct
    Johnson Co. (KS) Community College
    Senior Nursing Student
    Picture of Placenta on Facebook
    Supervisor observed, condoned, then changed
    Student ultimately dismissed from program
  • 23. Definition of Content
  • 24. Acceptable Use
    Acceptable
    Conversation
    Response
    Engagement
    Record retention statement
    Not-Acceptable
    Argumentative
    Ignoring questions
    Personal messages, content, information
    Sharing of privileged information
  • 25. “Social awareness has three levels: when everyone knows something, when everybody knows that everybody knows, and when everybody knows that everybody knows that everybody knows.”
    ~Clay Shirky, Here Comes Everybody
    Aggregation & Monitoring
  • 26. Real-time Searching
    Dragnet Searching
    Measurement/Influence
    Monitter
    Topsy
    Kurrently
    Social Mention
    TrendsMap
    Google Realtime
    Open Facebook
    HyperAlerts
    Google Alerts
    Yahoo Alerts
    TweetDeck
    HootSuite
    Google Blog Search
    Twitter Advanced Search
    Google Analytics
    Tweetstats
    Trendpedia
    Klout
    Monitoring
  • 27. Monitoring
  • 28. Mayor of Newark
    Mayor Cory Booker
    Used Twitter during 2010 Snowpocalypse
    Responded to requests for help
    Personal and professional responses
  • 29. Aggregation
    Considerations:
    Role in JIC
    Social News
    Theory of Social Validation
    Integration with 311
    Tools:
    RSS Feeds/Readers
    Facebook Platform
    Social Stream
    Yahoo Pipes
    Paper.li
    Twittersheep
    Reddit
    StumbleUpon
    Digg
    Newsvine
    Twitter
    ShareThis/AddThis
    Google Disaster Aggregator
  • 30. Vacouver Riots
  • 31. Integration with National Response Systems
    What is NIMS?
    Benefits to Integration Challenges to Social Media Usage
    Exercises and Testing
    Elephant in the JIC
  • 32. Information Pacing
  • 33. Communication Style
  • 34. Trust Level
  • 35. Mobility & Warning
    “I guarantee that five years from now TV as we know it will be gone…It will have been a 60-year-old experiment that will be followed by something else.”
    ~Doc Searls, Fellow at the Berkman Center for Internet and Society at Harvard University
    Traditional Warning Strategies
    Modern Warning Strategies
    Rise of Mobile Internet
    Types of Mobile Interface
  • 36. Traditional Warning Strategies
    Outdoor warning sirens
    All-hazard Alert Radios
    Blast email/fax
    Press Releases
    Websites – Static Content
  • 37. Modern Warning Strategies
    Text Notification
    GPS System
    IPAWS
    Road Sign Messages
    Website Scrollers
    Widgets
    Smart (NGen) 911
  • 38. Rise of Mobile Internet
    “Every two days the world creates as much information as it did from the beginning of civilization up to 2003.”
    ~Eric Schmidt, Google Executive Chairman and former CEO
    DARPA created internet in 1966
    World Wide Web was invented in 1990
    Mosaic web browser invented in 1993
    By 2015 mobile internet traffic will surpass traditional internet traffic
  • 39. Rise of Mobile Internet
    By the end of 2009, there were more than 4.6 billion cell phone subscriptions throughout the world
    Estimated that more than 50% of Americans will have smartphones by end of 2011
    More than 10 Billion Apps have been sold in the iTunes store
    Mobile Applications
    Safety Systems
    Health and Safety
    Preparedness
  • 40. Modern and Effective
  • 41. Disaster Uses of Mobile Apps
    Queensland Flooding (2011)
    Disaster Mitigation and Recovery Kit (DMARK)
    Iceland Volcano Eruption
    “I have, I need”
    Pittsburgh EMS “Field Partner”
  • 42. Other Mobile Applications
    Augmented Reality
    Geospatial Systems
    Location-based Social Networking
    Citizen Journalism
  • 43. Location-based Social Networking
    FourSquare
    GoWalla
    Google Latitude
    Facebook Places
  • 44. Field Accountability
    Search & Rescue
    Damage Assessment
    Population Monitoring
    Debris Management
    Emergency Uses
  • 45. Volunteer & Donations Management
    Volunteerism 2.0
    Change in source of request
    Mirror/Magnify Callouts
    Not always physical work
    Positive correlation with social media usage
    Donations Management 2.0
    Mobile Giving
    Magnification of advocacy
    Transcends geography proximity
  • 46. Examples of Volunteerism 2.0
    Toomers for Tuscaloosa
    Fargo Flooding
    University of Canterbury Volunteer Army
    CrisisCommons
    Mission 4636
  • 47. Examples of Donations Management 2.0
    American Red Cross
    Salvation Army
    Check-ins for Charity
    Facebook Causes
    Integration with Google Checkout & PayPal
    Upselling on Social Gaming
  • 48. Crowdsourcing & Geospatial Systems
    Definitions
    Common Examples
    Benefits to Public Safety & Emergency Management
  • 49. Crowdsourcing – What is it?
    VS.
  • 50. Crowdsourcing Examples
  • 51. Crowdsourcing Examples
    Additional Examples
    iStockPhoto
    Challenges.gov
    P2P Sharing
    Wikipedia
    Additional Considerations
    Four Models
    Collective wisdom
    Crowd creation
    Crowd voting
    Crowdfunding
    What are the incentives?
    Not used to replace professional processes
    The crowd will filter
    The crowd is always right
    Crowdfeeding
  • 52. Crowdsourcing Disaster Examples
    Power of Ushahidi
    Haiti
    New Zealand
    BP/Bucket Brigade
    Alabama Tornadoes
    Japan Earthquake & Tsunami
    Snowmaggeden
    CrisisCamps
    Hashtags
  • 53. Geospatial Systems
    Geospatial Mapping
    Location-based Social Networking
    QR Codes
    Augmented Reality
  • 54. Geospatial Mapping
  • 55. Video Systems
    Video Storage
    Video Streaming
    Video Calling
  • 56. YouTube & Vimeo
    Online storage of videos
    Unique Channels
    Embeddable linkage
    Comments, feedback, and cross-promotion
    Uses:
    Situational Awareness
    Public Education
    Public Promotion
  • 57. Streaming Video
    Video stream to channel
    Embeddable links
    Integration into other social media systems
    Uses
    Event spotting
    Feedback mechanism to operations centers
    Media engagement
    Virtual trainings
  • 58. Video Calling
    Skype & ooVoo
    Video calling between individuals in different locations
    Uses:
    Media interviews
    Situational Awareness
    Remote meetings
  • 59. Additional Systems
    Social Bookmarking
    Bulk Storage & Sharing
    Collaborative Editing