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Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
Rene Mauer op DIA-symposium 22-2-2013
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Rene Mauer op DIA-symposium 22-2-2013

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René Mauer over Effectuation; met een pleidooi voor het afschaffen van traditionele businessplannen voor startups

René Mauer over Effectuation; met een pleidooi voor het afschaffen van traditionele businessplannen voor startups

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  • 1. Learning from entrepreneurial experts for incubation: Effectuation Dutch Incubator Symposium Maastricht 22.02.2013 Dr. René Mauer RWTH Aachen LS WIN: mauer@win.rwth-aachen.de Effectuation Intelligence: mauer@effectuation-intelligence.de © 1
  • 2. Who’s talking? René Mauer • PhD at RWTH Aachen on effectuation and unplanned behavior in general • 2006-2008 project manager of the RWTH Aachen center for entrepreneurship • Co-owner of family business, founder of tech start-up • Active researcher in the field of effectuation (Aachen is leading research hub on effectuation in German-speaking countries) • Partner of the international expert network Effectuation Intelligence that puts the entrepreneurial method to practice --- 2 --- ©
  • 3. What makes entrepreneurs successful? Visions? Talent and gifts? Circumstances? Luck? © 3
  • 4. (c) M.Faschingbauer 2010 © 4
  • 5. ManagementGoal orientation ©
  • 6. ManagementExpected return ©
  • 7. ManagementRisk management ©
  • 8. Management Positioning ©
  • 9. Effectuation – What‘s that? Effectuation State-of-the-art entrepreneurship research Elements of expertise by experienced entrepreneurs Method for coping with uncertainty Observable, teachable, learnable Saras D. Sarasvathy, Darden School Based on four principles that are tied into of Business, University of Virginia a process Flips the assumptions of classic management upside down © 9
  • 10. Management EffectuationGoal orientation Means orientation ©
  • 11. Management EffectuationExpected return Affordable loss ©
  • 12. Management EffectuationRisk management Leveraging contingencies ©
  • 13. Management Effectuation Positioning Self-selecting partners ©
  • 14. Approaching the future entrepreneurially:Shaping instead of predicting Management logic Effectuation logic What we can predict, we can control. What we can control, we do not need to predict. What should we do? What can we do? (based on pre-existing and reliable knowledge) (based on individual means) © 14
  • 15. Classic management gather analyse decide plan resources actIdea ©
  • 16. Entrepreneurial expertise (Effectuation) Means and resources increase Alternatives New means What are What can Whom do Who joinsthe means? I do now? I talk to? In? New goals Means Ideas become more precise ©
  • 17. Typical reactions at this point I finally know how to explain my chaotic style! Interesting that it took so long for researchers to find out what I have known as an entrepreneur/incubation manager for a long time. Great! Finally a method that not only asks me to write business plans. Oh no, I think I stick with the method that lets me write business plans. What is effectuation good for? © 17
  • 18. When does effectuation add value? Existing New products products Existing market New „Suicide market quadrant“ Ansoff matrix © 18
  • 19. Life cycle of innovative projects(e.g. new companies, markets, products, ) knowledge Uncertainty t Classic management Effectuation © 19
  • 20. What makes entrepreneurs successful? Visions? Talent and gifts? Circumstances? Luck? A good mix of EFFECTUATION and management? © 20
  • 21. Some local research: Early-stage technology ventures(Aachen, 2011) -80% -60% -40% -20% 0% 20% 40% 60% 80% 3% -4% 4% -31% 31% -22% 22% -23% 23% 3% 14% 1% Pan 3% -7% 7% -24% 24% -17% 17% -23% 23% 6% 17% 3% Calypso 2% 2% -8% 8% -20% 20% -18% 18% -19% 19% 30% 1% MethoneGestation Reifungs- 3%geschwindigkeit speed 4% -4% 19% -19% 12% -12% -19% 19% 8% 27% 8% Greip 4% -8% 8% -19% 19% -22% 22% -16% 16% 11% 17% 1% Atlas -3% 3% -22% 22% -8% 8% 15% -15% 6% 6% 36% 5% Mimas 1% -6% -13% 6% 13% -8% 8% -15% 15% 10% 39% 9% Narvi -7% 7% -14% 14% -13% 13% -23% 23% 12% 6% 22% 3% Bestla Effectuation Causation Investition Interaktion Reaktion Aktion Aktion Reaktion Interaktion Investition ©
  • 22. Some local research: Early-stage technology ventures(Euregio, 2012) Causation Effectuation Big Picture: Expectations met! Causation Effectuation Looking closely: Back and forth! ©
  • 23. Conclusion - Effectuation is the entrepreneurial method, specified in 4 principles - Depending on the degree of uncertainty it can be the toolbox of choice - Ventures following the principles show quicker gestation than others - Incubators might want to consider spending energy on teaching the effectual mindset and process ©
  • 24. (c) M.Faschingbauer 2010 © 24
  • 25. Thank you very much! Literature:Internet: Faschingbauer, M. (2010): Effectuation Wie erfahrene UnternehmerGerman language platform: denken, entscheiden und„EFFECTUATION Forschung & Praxis“ handeln. Schäffer-Poeschel www.effectuation.de|.at|.ch (Fachbuch Praxis)Dutch language platform:www.effectuation.nl Blekman, T. (2011): Corporate Effectuation – VanafInternational expert network: nu is ondernemer-schap echt te„Effectuation Intelligence“ leren!www.effectuation-intelligence.bizwww.effectuation-intellingence.nl Sarasvathy, S.D. (2008): EffectuationGlobal platform: Elements of Entrepreneurial„Society for Effectual Action (SEA)“ Expertise. Edward-Elgarwww.effectuation.org (Science) © 25

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