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Emilie Gieler - MM14NL

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An Introduction to Product Information Management …

An Introduction to Product Information Management

We will walk through needs of our clients and how a PIM can solve multi-channel product information management issues. Some of cases will be explained:

PIM – Kezako ?
When implementing a PIM tool ? – Some use cases
When should I be wary ? – 3 wrong reasons to install a pim
How is a PIM project? – Milestones
Tips for completing’

Published in Retail
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Transcript

  • 1. Emilie Gieler An introduction to the product information management • Akeneo • Product Manager • @M_ily
  • 2. About akeneo Our custom ers 3 000+ INSTALLATIONS (since october 2013)+ 500 per MONTh 1.0 release date Community members 2 000+March 6th Solution partners 13 (across 5 countries)
  • 3. « Less than a third of retailers are satisfied with their process management catalog » Source : Ventana Research Low productivity in the management of marketing content No centralized data Poor product information on e-stores
  • 4. PIM = Product Information Management
  • 5. When implementing a PIM ?
  • 6. Use Case #1 – data sources out of control
  • 7. Use Case #1 – data sources are out of control BENEFITS OF A PIM o Central repository : reconciliate and harmonize product information coming from multiple heterogeneous data sources. o Manage completeness : ensure your product information is fully complete before exporting it. o Optimize the production : delegate contribution to your team and suppliers.
  • 8. Use Case #2 – Complex process of enrichment
  • 9. Use Case #2 – Complex process of enrichment BENEFITS OF A PIM o Workflows : put in place workflows will increase the collaboration between contributors of the enrichment of products. They will save time. o Advanced rights : define the scope and the rights on the catalog will allow to delegate easily some tasks to others. o Smart attributes : configure rules in order to automatically generate values for attributes, will improve the consistency of the product information, without increasing the work of contributors.
  • 10. Use Case #3 – mono-channel vs multi-channel 10 January 19 MAY New collection Publish online 11 feb 02 marC H 1 5 aPri l Ending translations Reception of packshots Validation of marketing content Initialize the database studio photo Sending to the translation agency Import on e-commerce website XL S XL S XL S XL S 10 January 17 april New collection Print catalog 0 3 FEB 15 marC H 0 3 apri l Ending mockups Reception des packshots Validation of marketing content studio photo XL S 10 January 14 feb New collection Printing PLV 2 1 jan
  • 11. Use Case #3 – mono-channel vs multi-channel 1 0 January 1 9 MAy New collection Online 1 1 Feb 0 2 marc h 1 5 april Database initalization studio photo requirements Sending the translation agency XL S XL S 1 7 march Publishing the paper catalog 0 7 Feb 1 1 marc h 3 1 january Printing PLV for shops XL S 1 3 jan BENEFITS OF A PIM o Break the silo effect : ease the collaborative work by creating, assigning and following tasks like a project. o Product lifecyle management : configure your business rules in order to follow the status of the products of your catalogs.
  • 12. Source : Ventana Research 3 bad reasons to use a PIM
  • 13. Bas reason #1 The back-office of my e-commerce solution is not efficient / productive. Mike Responsable e-commerce
  • 14. Bas reason #1 The back-office of my e-commerce solution is not efficient / productive. Mike e-commerce manager E-commerce = 1 channel
  • 15. Bas reason #2 I need a tool to animate my shop online efficiently. Helen e-marketing manager
  • 16. Bas reason #2 Pim ≠ merchandising I need a tool to animate my online shop efficiently. Helen e-marketing manager
  • 17. Bas reason #3 Thanks to the PIM, I can manage the pricing policy of the company. Michel DSI
  • 18. Bas reason #3 Thanks to the PIM, I can manage the pricing policy of the company. Michel DSI pricing cold data ≠
  • 19. What looks like a pim project ?
  • 20. The design phase is 50% of a pim project !
  • 21. 2 main steps of a pim project design Integration • Dictionnaries • Data sources • References • Product lifecycle • channels & Quality • Flows & connectors • Settings • Tests & trainings
  • 22. Some tips & tricks
  • 23. Place The business at the core of the project A « big bang » approach can kill a pim project Avoid to create “kludgy” solutions
  • 24. READY TO START @akeneopim www.akeneo.com