0
Bas Nawijn Head of Sales, EMEA
Magento Business & Product Update
bnawijn@ebay.com
Magento, an eBay Inc company
PERSONAL EXPERIENCES
ACROSS CHANNELS
CUSTOMER
PURCHASE
PURE-PLAY
BRICK &
MORTAR
POP-UP
PARTNERSHIP
MOBILE
SHOPPING
60%
ECOMMERCE
GROWTH
16%
MULTI-PLATFORM
54%
DIGITAL IS
ACCELERATING
700+
PATHS TO
PURCHASE
FLEXIBLE
FRONT-END
Quickly evolve
to deliver a
consistent
experience
INDUSTRIAL
BACK-END
Deliver on the
brand promise
MULT...
MAGENTO + EBAY ENTERPRISE
ATTRACT
CONVERT
DELIVER
RETAIN
MAGENTO
BUSINESS UPDATE
SHARE OF TOP 100K SITES
IN ALEXA 1M
EUROPE
30% GERMANY
26%
NETHERLANDS
39%
UK
42%
FRANCE
30%
1 United States
2 Germany
3 Great Britain
4 France
5 Netherlands
6 Australia
7 Brazil
8 Spain
9 Singapore
10 Ireland
TOP M...
MID-MARKET
IR 500
#1
THE WORLD’S MOST INNOVATIVE
RETAILERS RUN ON MAGENTO
GLOBAL COMMUNITY
100+ Certified Developers in Netherlands
MAGENTO FRONT END
DEVELOPER
MAGENTO DEVELOPER &
MAGENTO DEVELOPER PLUS
NEW
MAGENTO CERTIFICATION
MAGENTO SOLUTION
SPECIALI...
LOCAL PARTNERS
MAGENTO
PRODUCT UPDATE
Magento
Community
Edition
1.9
Magento
Enterprise
Edition
1.14
+
 Responsive Reference Design Theme
 Bill Me Later as a P...
 Faster time to market
 Lower development costs
 Lower long-term maintenance costs
 Greater flexibility to adapt to ne...
MAGENTO 2
RELEASE APPROACH
PROGRESS
 30 GitHub pushes since October 2013
 Regular documentation updates on our Wiki
 2 webinars outlining Magento ...
Bas Nawijn - MM14NL
Bas Nawijn - MM14NL
Bas Nawijn - MM14NL
Bas Nawijn - MM14NL
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Bas Nawijn - MM14NL

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Magento Business & Product Update

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  • It’s great to be here!

    My name is Bas Nawijn and I’m the Head of Sales for the EMEA region for Magento, an eBay company
  • Technology plays a bigger role in commerce than ever before.
     
    We’ve seen the tide shift, from technology for technology’s sake, to becoming an enabler of seamless shopping experiences across channels.
     
    More than ever before – technology is making commerce personal again …
     
    … And we’re competing on personalized experiences across channels

    <CLICK>

     
  • Whether you’re an online pure-play,
    or have a brick and mortar presence
    – a pop-up shop,
    a retail partnership
    or your own retail space –
    we are all tackling the same retail paradox:

    <CLICK>
     
    How to deliver the most personal and high-touch experience across a customer journey that’s MORE FRAGMENTED
    than EVER.

    <CLICK>
  • There is a tectonic shift under way in traditional retail,
    where the past and present are fighting each other.
     
    Here are 4 trends taking place:
     
    1. Traditional retail districts are struggling and rebalancing their real estate portfolios.
     
    2. Major chains are opening brick and mortar stores
    that are 25% smaller than their existing ones, with product assortments targeted to specific communities.

    <CLICK>
     
    3. Pure plays like Birchbox, TOMS and others are opening brick and mortar stores.
     
    <CLICK>

    4. Agile newcomers like Charming Charlie – which has built a billion dollar fashion chain in only a few years,
    are aggressively expanding and opening 60-70 stores per year.

    <CLICK>

     
  • At the same time, the growth and impact of digital is accelerating.
     
    Think about this:
     
    • eCommerce is growing at 16% compared to 5% for traditional retail.

    <CLICK>

     
    • 60% of consumers use mobile to shop.
     
    <CLICK>

    • 54% of the digital population are now multi-touch point users.

    <CLICK>
  • The most disruptive retail players, are transforming across multiple channels.
     
    Sustaining your success tomorrow will depend on your ability to determine when to best engage a customer across certain channels.

    Changing market dynamics and customer needs, have driven a greater demand
    for an industrial
    back-end.

  • Today’s multichannel consumers have high expectations.
     
    Slight Pause
     
    To deliver on those expectations takes 2 key ingredients:
     
    1) Limitless flexibility with your web store -
    so that you can quickly evolve and deliver a consistent and personalized experience

    <CLICK>
     
    2) Industrial back-end,
    like order management, shipping and customer service
    to deliver on your brand promise anytime, anywhere.

    <CLICK>
  • This is why this past year, we merged Magento and eBay Enterprise.
     
    The breadth of solutions that eBay Enterprise offers
    is truly complimentary
    to Magento’s offering.
     
    As merchants scale beyond $25 million - $50 million,
    or even a $100 million dollars in online revenue -
    flexibility and extensibility
    become
    mission-critical
    to success and survival.
     
    Merchants can now leverage new technologies
    to level the playing field by using eBay Enterprise expertise in omnichannel operations.
     
    Oh and by the way,
    you can get to market faster - and your total cost of ownership
    will be lower.

    <CLICK>
  • Magento merchants can also tap modular eBay Enterprise capabilities to

    <CLICK>

    attract,
    convert, deliver, and retain customers
    more effectively.
     
    Together with our partners and developers,
    we are ensuring that merchants can be more agile,
    more flexible
    and have more choices to innovate
    as they grow!
     
    We are better positioned than ever,

    <CLICK>

  • ISM : Bouman Potter (NL), Duifhuizen (NL), ANWR (NL), Sate of Art (NL), Noosa, Klein Retail Group, …
    Kega : Zeb (BE), E5Mode (BE), Euroshoe (BE), Score (NL), Hunkemöller (NL), Rivièra Maison (NL), …
    MediaCT : Bikestorm, Simon Levelt, Dokkumer Vlaggen Centrale, Koffiecentrale, Foto Konijnenberg, Dierendokters, Fairphone, NYDJ
    YouWe : ODS (Klöckner), ITSME, Tetterode, One Way Distribution
  • Today, we made available Magento Enterprise Edition 1.14 and Magento Community Edition 1.9.
     
    Both editions will include:

    <CLICK>
     
    · Responsive Reference Design Theme

    <CLICK>
     
    · Bill Me Later as a payment option

    <CLICK>
     
    · PayPal Express Checkout improvements

    <CLICK>
     
    And Magento Enterprise Edition will also include…
     
    · Faster search indexing

    <CLICK>
     
  • Magento Enterprise Edition 1.14 and Magento Community Edition 1.9, drastically reduce that barrier to entry, so merchants can get a tablet and smart phone friendly responsive site in about half the time as before.
     
    In fact, it may now take less time
    to build a new responsive site
    than it did to build a desktop-only theme
    with previous versions.

    The new reference theme,
    makes it easier for you to have consistent branding
    and the ability to make quick site changes to take advantage of new opportunities.
     
    You may also see SEO benefits,
    as responsive design is Google’s preferred approach to mobile optimization.
  • In the latest release, we’ve streamlined PayPal Express Checkout by giving you the option to remove a step.
     
    PayPal further helps you to close deals by automatically trying to bill alternative payment instruments when a customer’s credit card is rejected.

    <CLICK>
     
    The indexing improvements started in Magento Enterprise Edition 1.13 have been extended to Solr in Magento Enterprise Edition 1.14.
     
    Magento Enterprise Edition merchants can save time and experience faster admin performance because Solr indexing is now performed automatically in the background
    as the product catalog changes
    – this can also improve customer experience and conversion rates since your shoppers see up to date search results.
     
    The new version also includes native support for Solr 3.6.2.

    <CLICK>
     
  • Our new responsive theme is a very compelling offering
    and we’re off to a fast start:
     
    Hallhuber, is a trendy women’s fashion brand that operates 180 shops across Germany, France, Austria, Belgium and the UK.
     
    They just launched their new responsive theme on April 29th and are using it for all countries and devices.
     
    Another great example of how quick and easy the base theme in 1.14 is to adapt.
  • We are developing Magento 2 with these goals in mind:
     
    Take the incredibly successful underlying code and make it even better.
     
    Specifically, we are creating the capabilities that you,
    our community, asked for most.
     
    You told us,
    - Make Magento easier to deploy,
    to maintain, and
    to scale
     
    Make extensions and applications — a key advantage of the Magento platform —
    – easier to implement, test and maintain.
     
    - You said make it easier to customize
    out-of-the box features and
    easier to upgrade
     
    These goals required massive architectural changes to be made.
     
    The result:
    Magento 2 will be the
    most modern, flexible, scalable and open commerce platform in the world.

    <CLICK>
  • Because of the improvements in the platform, you’ll see us go with a much more rapid release schedule, breaking up the multi-year release cycle.
     
    I have had the pleasure of working in Agile for over a decade now.
     
    The Magento development organization is an extremely passionate team, executing one of the best agile methodologies that I have had the pleasure to work in to date.
     
    Our delivery cadence, features and scope, is proving to be an extremely accurate and measured velocity.
     
    We are releasing to developers first to give them ample time to get up to speed on Magento 2 and update their extensions and customizations prior to general availability.
     
    Once the Magento 2 platform is in place,
    we will deliver
    in our iterative Agile release cadences.
     
    This will ensure that we are delivering smaller sets of new features on a more frequent basis
    so that merchants can leverage new functionality sooner.
     
    »MARK: So when will merchants be able to take advantage of this new platform?
     
    »BRENT:
    This is our roadmap:
     
    First step:
    We will release developer beta
    in December 2014
     
    Step 2:
    Release candidate will be in March 2015
     
    Step 3:
    Feature & functionality
    for merchants built as delivered in our iterative Agile release cadences.
  • We’ve made significant investments and solid progress in delivering on our product vision!

    Since October we made 30 pushes to GitHub, roughly one every week.
     
    We’ve shared documentation as it’s developed on our Wiki.
     
    We’ve also held two very popular webinars where our engineers presented key Magento 2 architectural changes.
     
    In the run to GA, we will be looking to you – our amazing community – more than ever to do what you do best: taking an active part in shaping Magento 2.
     
    Follow the weekly updates on GitHub and give us your feedback!
  • Transcript of "Bas Nawijn - MM14NL"

    1. 1. Bas Nawijn Head of Sales, EMEA Magento Business & Product Update bnawijn@ebay.com Magento, an eBay Inc company
    2. 2. PERSONAL EXPERIENCES ACROSS CHANNELS
    3. 3. CUSTOMER PURCHASE PURE-PLAY BRICK & MORTAR POP-UP PARTNERSHIP
    4. 4. MOBILE SHOPPING 60% ECOMMERCE GROWTH 16% MULTI-PLATFORM 54% DIGITAL IS ACCELERATING
    5. 5. 700+ PATHS TO PURCHASE
    6. 6. FLEXIBLE FRONT-END Quickly evolve to deliver a consistent experience INDUSTRIAL BACK-END Deliver on the brand promise MULTI-CHANNEL CONSUMERS HAVE HIGH EXPECTATIONS
    7. 7. MAGENTO + EBAY ENTERPRISE ATTRACT CONVERT DELIVER RETAIN
    8. 8. MAGENTO BUSINESS UPDATE
    9. 9. SHARE OF TOP 100K SITES IN ALEXA 1M EUROPE 30% GERMANY 26% NETHERLANDS 39% UK 42% FRANCE 30%
    10. 10. 1 United States 2 Germany 3 Great Britain 4 France 5 Netherlands 6 Australia 7 Brazil 8 Spain 9 Singapore 10 Ireland TOP MARKETS IN TERMS OF RETAILERS
    11. 11. MID-MARKET IR 500 #1
    12. 12. THE WORLD’S MOST INNOVATIVE RETAILERS RUN ON MAGENTO
    13. 13. GLOBAL COMMUNITY 100+ Certified Developers in Netherlands
    14. 14. MAGENTO FRONT END DEVELOPER MAGENTO DEVELOPER & MAGENTO DEVELOPER PLUS NEW MAGENTO CERTIFICATION MAGENTO SOLUTION SPECIALIST
    15. 15. LOCAL PARTNERS
    16. 16. MAGENTO PRODUCT UPDATE
    17. 17. Magento Community Edition 1.9 Magento Enterprise Edition 1.14 +  Responsive Reference Design Theme  Bill Me Later as a Payment Option  PayPal Express Checkout Improvements 1.14  Faster Search Indexing
    18. 18.  Faster time to market  Lower development costs  Lower long-term maintenance costs  Greater flexibility to adapt to new opportunities  More consistent branding  Better email marketing campaign performance 50% REDUCTION IN TIME TO MARKET
    19. 19. MAGENTO 2
    20. 20. RELEASE APPROACH
    21. 21. PROGRESS  30 GitHub pushes since October 2013  Regular documentation updates on our Wiki  2 webinars outlining Magento 2 changes
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