My name is Bas Nawijn and I’m the Head of Sales for the EMEA region for Magento, an eBay company
Technology plays a bigger role in commerce than ever before.
We’ve seen the tide shift, from technology for technology’s sake, to becoming an enabler of seamless shopping experiences across channels.
More than ever before – technology is making commerce personal again …
… And we’re competing on personalized experiences across channels
Whether you’re an online pure-play, or have a brick and mortar presence – a pop-up shop, a retail partnership or your own retail space – we are all tackling the same retail paradox:
How to deliver the most personal and high-touch experience across a customer journey that’s MORE FRAGMENTED than EVER.
There is a tectonic shift under way in traditional retail, where the past and present are fighting each other.
Here are 4 trends taking place:
1. Traditional retail districts are struggling and rebalancing their real estate portfolios.
2. Major chains are opening brick and mortar stores that are 25% smaller than their existing ones, with product assortments targeted to specific communities.
3. Pure plays like Birchbox, TOMS and others are opening brick and mortar stores.
4. Agile newcomers like Charming Charlie – which has built a billion dollar fashion chain in only a few years, are aggressively expanding and opening 60-70 stores per year.
At the same time, the growth and impact of digital is accelerating.
Think about this:
• eCommerce is growing at 16% compared to 5% for traditional retail.
• 60% of consumers use mobile to shop.
• 54% of the digital population are now multi-touch point users.
The most disruptive retail players, are transforming across multiple channels.
Sustaining your success tomorrow will depend on your ability to determine when to best engage a customer across certain channels.
Changing market dynamics and customer needs, have driven a greater demand for an industrial back-end.
Today’s multichannel consumers have high expectations.
To deliver on those expectations takes 2 key ingredients:
1) Limitless flexibility with your web store - so that you can quickly evolve and deliver a consistent and personalized experience
2) Industrial back-end, like order management, shipping and customer service to deliver on your brand promise anytime, anywhere.
This is why this past year, we merged Magento and eBay Enterprise.
The breadth of solutions that eBay Enterprise offers is truly complimentary to Magento’s offering.
As merchants scale beyond $25 million - $50 million, or even a $100 million dollars in online revenue - flexibility and extensibility become mission-critical to success and survival.
Merchants can now leverage new technologies to level the playing field by using eBay Enterprise expertise in omnichannel operations.
Oh and by the way, you can get to market faster - and your total cost of ownership will be lower.
Magento merchants can also tap modular eBay Enterprise capabilities to
attract, convert, deliver, and retain customers more effectively.
Together with our partners and developers, we are ensuring that merchants can be more agile, more flexible and have more choices to innovate as they grow!
We are better positioned than ever,
ISM : Bouman Potter (NL), Duifhuizen (NL), ANWR (NL), Sate of Art (NL), Noosa, Klein Retail Group, … Kega : Zeb (BE), E5Mode (BE), Euroshoe (BE), Score (NL), Hunkemöller (NL), Rivièra Maison (NL), … MediaCT : Bikestorm, Simon Levelt, Dokkumer Vlaggen Centrale, Koffiecentrale, Foto Konijnenberg, Dierendokters, Fairphone, NYDJ YouWe : ODS (Klöckner), ITSME, Tetterode, One Way Distribution
Today, we made available Magento Enterprise Edition 1.14 and Magento Community Edition 1.9.
Both editions will include:
· Responsive Reference Design Theme
· Bill Me Later as a payment option
· PayPal Express Checkout improvements
And Magento Enterprise Edition will also include…
· Faster search indexing
Magento Enterprise Edition 1.14 and Magento Community Edition 1.9, drastically reduce that barrier to entry, so merchants can get a tablet and smart phone friendly responsive site in about half the time as before.
In fact, it may now take less time to build a new responsive site than it did to build a desktop-only theme with previous versions.
The new reference theme, makes it easier for you to have consistent branding and the ability to make quick site changes to take advantage of new opportunities.
You may also see SEO benefits, as responsive design is Google’s preferred approach to mobile optimization.
In the latest release, we’ve streamlined PayPal Express Checkout by giving you the option to remove a step.
PayPal further helps you to close deals by automatically trying to bill alternative payment instruments when a customer’s credit card is rejected.
The indexing improvements started in Magento Enterprise Edition 1.13 have been extended to Solr in Magento Enterprise Edition 1.14.
Magento Enterprise Edition merchants can save time and experience faster admin performance because Solr indexing is now performed automatically in the background as the product catalog changes – this can also improve customer experience and conversion rates since your shoppers see up to date search results.
The new version also includes native support for Solr 3.6.2.
Our new responsive theme is a very compelling offering and we’re off to a fast start:
Hallhuber, is a trendy women’s fashion brand that operates 180 shops across Germany, France, Austria, Belgium and the UK.
They just launched their new responsive theme on April 29th and are using it for all countries and devices.
Another great example of how quick and easy the base theme in 1.14 is to adapt.
We are developing Magento 2 with these goals in mind:
Take the incredibly successful underlying code and make it even better.
Specifically, we are creating the capabilities that you, our community, asked for most.
You told us, - Make Magento easier to deploy, to maintain, and to scale
Make extensions and applications — a key advantage of the Magento platform — – easier to implement, test and maintain.
- You said make it easier to customize out-of-the box features and easier to upgrade
These goals required massive architectural changes to be made.
The result: Magento 2 will be the most modern, flexible, scalable and open commerce platform in the world.
Because of the improvements in the platform, you’ll see us go with a much more rapid release schedule, breaking up the multi-year release cycle.
I have had the pleasure of working in Agile for over a decade now.
The Magento development organization is an extremely passionate team, executing one of the best agile methodologies that I have had the pleasure to work in to date.
Our delivery cadence, features and scope, is proving to be an extremely accurate and measured velocity.
We are releasing to developers first to give them ample time to get up to speed on Magento 2 and update their extensions and customizations prior to general availability.
Once the Magento 2 platform is in place, we will deliver in our iterative Agile release cadences.
This will ensure that we are delivering smaller sets of new features on a more frequent basis so that merchants can leverage new functionality sooner.
»MARK: So when will merchants be able to take advantage of this new platform?
»BRENT: This is our roadmap:
First step: We will release developer beta in December 2014
Step 2: Release candidate will be in March 2015
Step 3: Feature & functionality for merchants built as delivered in our iterative Agile release cadences.
We’ve made significant investments and solid progress in delivering on our product vision!
Since October we made 30 pushes to GitHub, roughly one every week.
We’ve shared documentation as it’s developed on our Wiki.
We’ve also held two very popular webinars where our engineers presented key Magento 2 architectural changes.
In the run to GA, we will be looking to you – our amazing community – more than ever to do what you do best: taking an active part in shaping Magento 2.
Follow the weekly updates on GitHub and give us your feedback!
Transcript of "Bas Nawijn - MM14NL"
Bas Nawijn Head of Sales, EMEA
Magento Business & Product Update
Magento, an eBay Inc company
Responsive Reference Design Theme
Bill Me Later as a Payment Option
PayPal Express Checkout Improvements
Faster Search Indexing
Faster time to market
Lower development costs
Lower long-term maintenance costs
Greater flexibility to adapt to new opportunities
More consistent branding
Better email marketing campaign performance
TIME TO MARKET