Ogx + comm training for aiesec kyiv


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  • Story of the shark in three tanks.
  • Ogx + comm training for aiesec kyiv

    1. 1. OGX + COMM =
    2. 2. The Golden Circle Why ?
    3. 3. <ul><li>To make positive impact into society </li></ul><ul><li>By developing leaders </li></ul><ul><li>By providing an integrated experience comprised of </li></ul><ul><li>leadership opportunities, international internships </li></ul><ul><li>and participation in a global learning environment. </li></ul>Why ?
    4. 4. Role of OGX in LC <ul><li>OGX role is to realize impact that we promise to the society through providing exchange opportunities and international experience to Ukrainian students. </li></ul>
    5. 5. Role of COMM in LC <ul><li>Communications role is to build strong brand of AIESEC as an organization that develops leaders to make positive impact into society and to attract people to take opportunities which AIESEC provides. </li></ul>
    6. 6. Role of synergy between COMM and OGX <ul><li>Synergy of OGX and COMM brings strong positioning of exchange opportunities to our student market and get more students participate in our exchange opportunities in order to make positive impact on our society. </li></ul>Why ?
    7. 7. Rules of synergy <ul><li>Both directions are responsible for positioning of exchange opportunities, not only COMM </li></ul><ul><li>COMM or OGX are present at presentations and at all other external events where you speak about exchange opportunities </li></ul><ul><li>OGX describes clearly all the exchange opportunities that we provide for excellent external marketing and positioning </li></ul><ul><li>The aim of the synergy is the amount of students who become exchange participants! </li></ul>
    8. 8. Providing life-changing exchange opportunity for… Homer
    9. 9. STAGE 1. Preparation <ul><li>Responsible: </li></ul><ul><li>OGX, Communications </li></ul><ul><li>Actions: </li></ul><ul><li>Pool analysis </li></ul><ul><li>Target audience identifying </li></ul><ul><li>Establishing of cooperation </li></ul>Re-integration
    10. 10. STAGE 2. Promotion <ul><li>Responsible: </li></ul><ul><li>Communications </li></ul><ul><li>Actions: </li></ul><ul><li>Promo campaign concept creation </li></ul><ul><li>Key messages creation </li></ul><ul><li>Communication channels identifying and usage </li></ul><ul><li>Promotion tools identifying and usage </li></ul><ul><li>Promo materials creation </li></ul><ul><li>Application forms! </li></ul>Re-integration
    11. 12. <ul><li>Promo campaign concept creation </li></ul><ul><li>Promotion will be based on United Nations </li></ul><ul><li>Millenium Goals. According to Why Strategy we will </li></ul><ul><li>deliver message about the Goals of the whole world to be </li></ul><ul><li>achieved by 2015 and the possibility to make your own </li></ul><ul><li>contribution due to AIESEC Exchange Program. </li></ul><ul><li>Promotion will be based on specific projects and </li></ul><ul><li>countries which are making contribution into solving world </li></ul><ul><li>problems in accordance to UN Millenium Goals. </li></ul>
    12. 13. <ul><li>Key messages creation (DT) </li></ul><ul><li>Primary message: </li></ul><ul><li>AIESEC internship program is a possibility to make your own impact into solving of global problems according to United Nations Millenium Goals that were set by world leaders and were agreed to be achieved by the year 2015. </li></ul><ul><li>Secondary message: </li></ul><ul><li>During AIESEC internship you have a possibility to spend 2 months working in international social project with youth from all over the world, to develop your leadership skills, discover new countries, make new friends and receive unforgettable impressions. </li></ul>
    13. 14. <ul><li>Communication channels identifying and usage </li></ul>CHANNEL TOOLS Local web-site banners, posts, application form etc. Social medias (Vkontakte, Facebook, Youtube, Twitter, Flickr, blogs etc.) groups, avatars, videos, photos, statuses, posts, twitts etc. Jobsites job forms with concrete internships, banners etc. Forums (city forums, student’s, youth forums, alumni forum, etc.) posts Mailers (AIESEC alumnies/friends, universities, NGOs, etc.) promo mails, statuses in gtalk etc. Partners web-sites, universities web-sies banners, posts, etc. Myaiesec.net promo messages at LC news, LC forum LCMs presentations, announcements LC Newsletter promo of internships, articles, successful stories, etc.
    14. 15. <ul><li>Promo materials creation </li></ul>
    15. 16. Cooperation with universities <ul><li>Target 2-3 potential universities with specific faculties or specialities ( philological and pedagogical are the best suitable for DT internships). </li></ul><ul><li>Create a special program for the university and create a partnership for it: for example, 20 students go for volunteering internship to India for 6 weeks. </li></ul><ul><li>Make follow-ups and action plan with clear goals and next steps, thus both sides know what should be done next. </li></ul>
    16. 17. Cooperation with universities <ul><li>The best countries to send students through the cooperation with universities: </li></ul><ul><li>India, Russia, Turkey, Romania </li></ul>
    17. 19. STAGE 3. Selection <ul><li>Responsible: </li></ul><ul><li>TM, OGX </li></ul><ul><li>Actions: </li></ul><ul><li>Application forms scanning </li></ul><ul><li>Informational meeting with EPs </li></ul><ul><li>Review Boards (competencies analysis, checking the match ability of candidate with requirements of TNs from cooperation, English level checking) </li></ul>Re-integration
    18. 20. STAGE 4. Induction, preparation <ul><li>Responsible: </li></ul><ul><li>TM, OGX </li></ul><ul><li>Actions: </li></ul><ul><li>Myaiesec.net registration </li></ul><ul><li>National or local IDS </li></ul><ul><li>Integration into LC activities </li></ul>Re-integration
    19. 21. STAGE 5. Matching <ul><li>Responsible: </li></ul><ul><li>OGX </li></ul><ul><li>Actions: </li></ul><ul><li>Matching of raised EPs with </li></ul><ul><li>cooperation countries/LCs </li></ul>Re-integration
    20. 22. STAGE 6. Delivery <ul><li>Responsible: </li></ul><ul><li>OGX </li></ul><ul><li>Actions: </li></ul><ul><li>support with visa process </li></ul><ul><li>support with tickets preparation </li></ul>Re-integration
    21. 23. STAGE 7. Re-integration <ul><li>Responsible: </li></ul><ul><li>TM, OGX </li></ul><ul><li>Actions: </li></ul><ul><li>Constant communication with EPs </li></ul><ul><li>(mailing, newsletter) </li></ul><ul><li>Allocation after internship </li></ul>Re-integration
    22. 24. Make calendar for LC Kyiv from 1.01.2010 till 31.03.2010
    23. 25. National Campaigns
    24. 26. National Campaigns