Second Life And Social Media

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More at: http://tinyurl.com/secondlifesocial Integrating social and immersive media. Is Second Life a social media, or merely sociable? The need for measurement and ROI statistics in social and immersive media.

A presentation given at the Second Life Community Convention 2009.

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Second Life And Social Media

  1. 1. Social Media and Virtual Worlds
  2. 2. A Few Questions Is Second Life a Social Media, or Merely Sociable? How do you integrate Second Life with social media? Does Second Life help to “ground” social media for the enterprise? Do virtual worlds need to be more proactive in defining metrics?
  3. 3. Is Second Life Social Media, or Merely Sociable? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. - Wikipedia
  4. 4. Is Second Life Social Media, or Merely Sociable? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. - Wikipedia
  5. 5. We’re Only Part Way There Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. - Wikipedia
  6. 6. Why Many-to-many is reserved for the Lab (MOTD, main blog, etc.) Many-to-many is facilitated by group chat and messages (how’s it working for you lately?) Second Life - um, highly accessible? First hour, viewer, social functions Keep track of your social networks through your friends list - again, how’s that working for you?
  7. 7. So..... We use brilliant hacks. But hey, that’s what SL was built on right?
  8. 8. All is Not Lost “MySL” Home Page New Viewer Groups - We’re Working on It! Premium Accounts?
  9. 9. Discussion Features of SL that ARE social media What do we need?
  10. 10. How do you integrate SL with social media? We blog We tweet We plurk We meet here in RL
  11. 11. Discussion What social media tools integrate with SL? Tips?
  12. 12. “Grounding” Social Media in SL Social media is ephemeral “Loose connections” Virtual worlds offer a way to ‘ground’ communities - A sense of place - Persistent - A sense of presence
  13. 13. Social Media “In” Not Just Social Media “Around” • Integrated Web/Social Media/In-World streams (e.g. Twitter integration) • Desktop sharing • Cross-platform messaging and promotion
  14. 14. The Challenge of Measurement Social Media Ad Metrics Definitions Released May 2009
  15. 15. IAB Social Media Metrics (Blogging) • Conversion size (Conversation relevant sites, links, reach) • Site relevance (Conversation density) • Author credibility (Post relevance, links, earliest post date, latest post date, duration) • Content freshness and relevance (By date, mean time)
  16. 16. A Few Questions Is Second Life a Social Media, or Merely Sociable? How do you integrate Second Life with social media? Does Second Life help to “ground” social media for the enterprise? Do virtual worlds need to be more proactive in defining metrics?

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