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iBeacon and IoT: Where We're At, Where We're Going

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iBeacon and Bluetooth LE technology has seen rapid adoption since Apple announced support last summer. This presentation at the IoT Waterloo meet-up summarizes a few of the key success factors, myths …

iBeacon and Bluetooth LE technology has seen rapid adoption since Apple announced support last summer. This presentation at the IoT Waterloo meet-up summarizes a few of the key success factors, myths and questions surrounding iBeacon and Bluetooth LE deployment.

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  • Interesting details on Beacons. Time to get standard around it as rightly said in slide#20 - else developers will have nightmare.
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  • Interesting slides. Love the bit that says "Beacon 101: The gateway drug for Internet of Everything". I think the time has come already! Beacons are fast breaking the internet of Things barrier and are now becoming more and more capable of enhancing our daily experiences. Here's a good post on a few innovative implementations built around the less obvious use cases of beacons, that are taking the Internet of Things to another level: http://bit.ly/1EC1y9x
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  • 1. Building for a World of Beacons ! April 7, 2014
  • 2. Building for a World of Beacons 2 Platform that connects three things: user experiences, content and beacons. Leading independent site focused exclusively on beacons. Who and Why
  • 3. Building for a World of Beacons 3 Who and Why We’re beacon ‘agnostic’. We’re looking for smart people. We’re collaborating with organizations in Canada, Australia, US and Europe.
  • 4. Traveling Up the Stack
  • 5. Building for a World of Beacons 5 Agenda Beacons 101 - and some myths Beacon Hardware The Future (and opportunities) ! !
  • 6. Beacon 101 (and some myths)
  • 7. I ONCE WAS BLIND
  • 8. Building for a World of Beacons 9 Beacon 101 But Now I See
  • 9. iBeacon 101: The gateway drug for the Internet of Everything
  • 10. Because Proximity Matters ! I’m here! ! Oh, hi! !
  • 11. Building for a World of Beacons 12 Beacon 101 Ah! So that’s an iBeacon!
  • 12. Building for a World of Beacons 13 Beacon 101 Yeah, not so fast. All iBeacons are BLE beacons. All BLE beacons are beacons. Not all beacons are BLE. Not all BLE are beacons.
  • 13. Building for a World of Beacons 14 Powering a new era of wearable, contextual and sensor-based computing.
  • 14. Building for a World of Beacons 15 What is it? The server contains a number of attributes, and the GATT Profile defines how to use the Attribute Protocol to discover, read, write and obtain indications. These features support a service-based architecture. The services are used as defined in the profile specifications. GATT enables you to expose service and characteristics defined in the profile specification.
  • 15. Building for a World of Beacons 16
  • 16. Building for a World of Beacons 17
  • 17. Building for a World of Beacons 18 iBeacon 101 Which brings us back to Apple: Trademark Non-paired specification Advertising interval
  • 18. Building for a World of Beacons 19 iBeacon 101
  • 19. Bonus Slide 1: Bold Prediction While beacons work with Android, Google/Samsung et al will also launch a very different ‘flavor’ of beacon.
  • 20. Building for a World of Beacons 21 Imagine a beacon on a car in a dealership. Your phone “hears” the beacon and then calculates how close it is. As you approach the car, different pieces of content are displayed based on proximity to the vehicle. Example: A Car Dealership When you approach the car, your app automatically changes and displays its price, features and other information. iBeacon iBeacon 101
  • 21. Building for a World of Beacons 22 A single beacon can trigger multiple interactions. A message when you arrive at the dealer; a video as you approach the car; a “request assistance” button when you stand next to it. Example: A Car Dealership Interaction #3 Interaction #2 Interaction #1 iBeacon iBeacon 101
  • 22. Building for a World of Beacons 23 WHAT IF? You add other ‘stuff’? iBeacon 101 Temperature WiFi Accelerometers Connected devices Google Glass Wearables !
  • 23. The Hardware
  • 24. Building for a World of Beacons 25 Hardware
  • 25. Building for a World of Beacons 26 Hardware
  • 26. Building for a World of Beacons 27 Hardware 02 # Number of bytes that follow in first AD structure 01 # Flags AD type 1A # Flags value 0x1A = 000011010 bit 0 (OFF) LE Limited Discoverable Mode bit 1 (ON) LE General Discoverable Mode bit 2 (OFF) BR/EDR Not Supported bit 3 (ON) Simultaneous LE and BR/EDR to Same Device Capable (controller) bit 4 (ON) Simultaneous LE and BR/EDR to Same Device Capable (Host) 1A # Number of bytes that follow in second (and last) AD structure FF # Manufacturer specific data AD type 4C 00 # Company identifier code (0x004C == Apple) 02 # Byte 0 of iBeacon advertisement indicator 15 # Byte 1 of iBeacon advertisement indicator e2 c5 6d b5 df fb 48 d2 b0 60 d0 f5 a7 10 96 e0 # iBeacon proximity uuid 00 00 # major 00 00 # minor c5 # The 2's complement of the calibrated Tx Power
  • 27. Building for a World of Beacons 28 Hardware But it’s the FIRMWARE (oh, and battery) that counts Battery conservation/sleep mode/timers Advertising interval TX Power Security wrapper (if any) Firmware updates Tuning functions ! ! !
  • 28. Building for a World of Beacons 29 Hardware NO, it’s the INSTALLATION that counts RF Interference Signal Range Variability over time Fleet management Beacon assignment ! ! !
  • 29. Building for a World of Beacons 30 Hardware NO, it’s the SECURITY that counts Hacking the Firmware Beacon Spoofing Duplicate UUIDs Beacon Hijacking ! ! !
  • 30. Bonus Slide 2: Bold Prediction The security layer will be the prime driver of hub/node deployments in the months to come.
  • 31. Building for a World of Beacons 32 Hardware NO, it’s USER ACCEPTANCE that counts
  • 32. Building for a World of Beacons 33 Hardware NO, it’s USER DOWNLOADS that count
  • 33. Building for a World of Beacons 34 iBeacon Myths Which brings us to SOME MYTHS
  • 34. Building for a World of Beacons 35 iBeacon Myths I need to send someone around to LOAD CONTENT onto my beacons
  • 35. Building for a World of Beacons 36 iBeacon Myths Beacons TRACK PEOPLE and are really just surveillance devices.
  • 36. Building for a World of Beacons 37 iBeacon Myths Beacons TRIANGULATE location.
  • 37. Building for a World of Beacons 38 iBeacon Myths No one ever turns BLUETOOTH ON
  • 38. Building for a World of Beacons 39 iBeacon Myths No one will want to be SPAMMED with all these messages they’ll get.
  • 39. Sure. So the question is - what value will you bring to users?
  • 40. Building for a World of Beacons 41 iBeacon 101
  • 41. Building for a World of Beacons 42 iBeacon Case Studies Who’s Using Beacons?
  • 42. Building for a World of Beacons 43 iBeacon Case Studies Beacons Aren’t Just For Coupons: For Tulips Too!
  • 43. Building for a World of Beacons 44 iBeacon Case Studies Beacons Aren’t Just For Coupons: Museums… And simulating a minefield at the UN…
  • 44. What Will We Do With Beacons Next?
  • 45. Building for a World of Beacons 46 What Next?
  • 46. Building for a World of Beacons 47 What Next?
  • 47. Building for a World of Beacons 48 What Next?
  • 48. Building for a World of Beacons 49 What Next?
  • 49. Building for a World of Beacons 50 Where will YOU go with Bluetooth LE beacons? ! What Next?
  • 50. Doug Thompson CEO doug@dot-3.net Twitter: @dusanwriter ! www.dot-3.net www.beekn.net ! ! Paul Ransom Director | UK paul@dot-3.net 416-479-3459 m 07970 470040 ! !

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