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Building for a World of Beacons
!
April 7, 2014
Building for a World of Beacons
2
Platform that connects three things: user
experiences, content and beacons.
Leading inde...
Building for a World of Beacons
3 Who and Why
We’re beacon ‘agnostic’.
We’re looking for smart people.
We’re collaborating...
Traveling Up the Stack
Building for a World of Beacons
5 Agenda
Beacons 101 - and some myths
Beacon Hardware
The Future (and opportunities)
!
!
Beacon 101
(and some myths)
I ONCE WAS BLIND
Building for a World of Beacons
9 Beacon 101
But Now I See
iBeacon 101:
The gateway drug for
the Internet of
Everything
Because Proximity Matters
!
I’m here!
!
Oh, hi!
!
Building for a World of Beacons
12 Beacon 101
Ah! So that’s an iBeacon!
Building for a World of Beacons
13 Beacon 101
Yeah, not so fast.
All iBeacons are BLE beacons.
All BLE beacons are beacons...
Building for a World of Beacons
14
Powering a new era of wearable, contextual and
sensor-based computing.
Building for a World of Beacons
15
What is it? The server contains a
number of attributes, and
the GATT Profile defines
ho...
Building for a World of Beacons
16
Building for a World of Beacons
17
Building for a World of Beacons
18 iBeacon 101
Which brings us back to Apple:
Trademark
Non-paired specification
Advertisi...
Building for a World of Beacons
19 iBeacon 101
Bonus Slide 1:
Bold Prediction
While beacons work with Android,
Google/Samsung et al will also launch
a very different ‘fl...
Building for a World of Beacons
21
Imagine a beacon on a car in a dealership. Your phone “hears” the beacon and
then calcu...
Building for a World of Beacons
22
A single beacon can trigger multiple interactions. A message when you arrive at
the dea...
Building for a World of Beacons
23
WHAT IF? You add other ‘stuff’?
iBeacon 101
Temperature
WiFi
Accelerometers
Connected d...
The Hardware
Building for a World of Beacons
25 Hardware
Building for a World of Beacons
26 Hardware
Building for a World of Beacons
27 Hardware
02 # Number of bytes that follow in first AD structure	

01 # Flags AD type	

1...
Building for a World of Beacons
28 Hardware
But it’s the FIRMWARE (oh, and battery)
that counts
Battery conservation/sleep...
Building for a World of Beacons
29 Hardware
NO, it’s the INSTALLATION that counts
RF Interference
Signal Range
Variability...
Building for a World of Beacons
30 Hardware
NO, it’s the SECURITY that counts
Hacking the Firmware
Beacon Spoofing
Duplica...
Bonus Slide 2:
Bold Prediction
The security layer will be the prime driver of
hub/node deployments in the months to come.
Building for a World of Beacons
32 Hardware
NO, it’s USER ACCEPTANCE that counts
Building for a World of Beacons
33 Hardware
NO, it’s USER DOWNLOADS that count
Building for a World of Beacons
34 iBeacon Myths
Which brings us to SOME MYTHS
Building for a World of Beacons
35 iBeacon Myths
I need to send someone around to
LOAD CONTENT
onto my beacons
Building for a World of Beacons
36 iBeacon Myths
Beacons
TRACK PEOPLE
and are really just surveillance devices.
Building for a World of Beacons
37 iBeacon Myths
Beacons
TRIANGULATE
location.
Building for a World of Beacons
38 iBeacon Myths
No one ever turns
BLUETOOTH ON
Building for a World of Beacons
39 iBeacon Myths
No one will want to be
SPAMMED
with all these messages they’ll get.
Sure. So the question is - what
value will you bring to users?
Building for a World of Beacons
41 iBeacon 101
Building for a World of Beacons
42 iBeacon Case Studies
Who’s Using Beacons?
Building for a World of Beacons
43 iBeacon Case Studies
Beacons Aren’t Just For Coupons: For Tulips Too!
Building for a World of Beacons
44 iBeacon Case Studies
Beacons Aren’t Just For Coupons: Museums…
And simulating a minefie...
What Will We Do With
Beacons Next?
Building for a World of Beacons
46 What Next?
Building for a World of Beacons
47 What Next?
Building for a World of Beacons
48 What Next?
Building for a World of Beacons
49 What Next?
Building for a World of Beacons
50
Where will
YOU
go with Bluetooth LE beacons?
!
What Next?
Doug Thompson
CEO
doug@dot-3.net
Twitter: @dusanwriter
!
www.dot-3.net
www.beekn.net
!
!
Paul Ransom
Director | UK
paul@do...
iBeacon and IoT: Where We're At, Where We're Going
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iBeacon and IoT: Where We're At, Where We're Going

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iBeacon and Bluetooth LE technology has seen rapid adoption since Apple announced support last summer. This presentation at the IoT Waterloo meet-up summarizes a few of the key success factors, myths and questions surrounding iBeacon and Bluetooth LE deployment.

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  • Interesting details on Beacons. Time to get standard around it as rightly said in slide#20 - else developers will have nightmare.
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  • Interesting slides. Love the bit that says "Beacon 101: The gateway drug for Internet of Everything". I think the time has come already! Beacons are fast breaking the internet of Things barrier and are now becoming more and more capable of enhancing our daily experiences. Here's a good post on a few innovative implementations built around the less obvious use cases of beacons, that are taking the Internet of Things to another level: http://bit.ly/1EC1y9x
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Transcript of "iBeacon and IoT: Where We're At, Where We're Going"

  1. 1. Building for a World of Beacons ! April 7, 2014
  2. 2. Building for a World of Beacons 2 Platform that connects three things: user experiences, content and beacons. Leading independent site focused exclusively on beacons. Who and Why
  3. 3. Building for a World of Beacons 3 Who and Why We’re beacon ‘agnostic’. We’re looking for smart people. We’re collaborating with organizations in Canada, Australia, US and Europe.
  4. 4. Traveling Up the Stack
  5. 5. Building for a World of Beacons 5 Agenda Beacons 101 - and some myths Beacon Hardware The Future (and opportunities) ! !
  6. 6. Beacon 101 (and some myths)
  7. 7. I ONCE WAS BLIND
  8. 8. Building for a World of Beacons 9 Beacon 101 But Now I See
  9. 9. iBeacon 101: The gateway drug for the Internet of Everything
  10. 10. Because Proximity Matters ! I’m here! ! Oh, hi! !
  11. 11. Building for a World of Beacons 12 Beacon 101 Ah! So that’s an iBeacon!
  12. 12. Building for a World of Beacons 13 Beacon 101 Yeah, not so fast. All iBeacons are BLE beacons. All BLE beacons are beacons. Not all beacons are BLE. Not all BLE are beacons.
  13. 13. Building for a World of Beacons 14 Powering a new era of wearable, contextual and sensor-based computing.
  14. 14. Building for a World of Beacons 15 What is it? The server contains a number of attributes, and the GATT Profile defines how to use the Attribute Protocol to discover, read, write and obtain indications. These features support a service-based architecture. The services are used as defined in the profile specifications. GATT enables you to expose service and characteristics defined in the profile specification.
  15. 15. Building for a World of Beacons 16
  16. 16. Building for a World of Beacons 17
  17. 17. Building for a World of Beacons 18 iBeacon 101 Which brings us back to Apple: Trademark Non-paired specification Advertising interval
  18. 18. Building for a World of Beacons 19 iBeacon 101
  19. 19. Bonus Slide 1: Bold Prediction While beacons work with Android, Google/Samsung et al will also launch a very different ‘flavor’ of beacon.
  20. 20. Building for a World of Beacons 21 Imagine a beacon on a car in a dealership. Your phone “hears” the beacon and then calculates how close it is. As you approach the car, different pieces of content are displayed based on proximity to the vehicle. Example: A Car Dealership When you approach the car, your app automatically changes and displays its price, features and other information. iBeacon iBeacon 101
  21. 21. Building for a World of Beacons 22 A single beacon can trigger multiple interactions. A message when you arrive at the dealer; a video as you approach the car; a “request assistance” button when you stand next to it. Example: A Car Dealership Interaction #3 Interaction #2 Interaction #1 iBeacon iBeacon 101
  22. 22. Building for a World of Beacons 23 WHAT IF? You add other ‘stuff’? iBeacon 101 Temperature WiFi Accelerometers Connected devices Google Glass Wearables !
  23. 23. The Hardware
  24. 24. Building for a World of Beacons 25 Hardware
  25. 25. Building for a World of Beacons 26 Hardware
  26. 26. Building for a World of Beacons 27 Hardware 02 # Number of bytes that follow in first AD structure 01 # Flags AD type 1A # Flags value 0x1A = 000011010 bit 0 (OFF) LE Limited Discoverable Mode bit 1 (ON) LE General Discoverable Mode bit 2 (OFF) BR/EDR Not Supported bit 3 (ON) Simultaneous LE and BR/EDR to Same Device Capable (controller) bit 4 (ON) Simultaneous LE and BR/EDR to Same Device Capable (Host) 1A # Number of bytes that follow in second (and last) AD structure FF # Manufacturer specific data AD type 4C 00 # Company identifier code (0x004C == Apple) 02 # Byte 0 of iBeacon advertisement indicator 15 # Byte 1 of iBeacon advertisement indicator e2 c5 6d b5 df fb 48 d2 b0 60 d0 f5 a7 10 96 e0 # iBeacon proximity uuid 00 00 # major 00 00 # minor c5 # The 2's complement of the calibrated Tx Power
  27. 27. Building for a World of Beacons 28 Hardware But it’s the FIRMWARE (oh, and battery) that counts Battery conservation/sleep mode/timers Advertising interval TX Power Security wrapper (if any) Firmware updates Tuning functions ! ! !
  28. 28. Building for a World of Beacons 29 Hardware NO, it’s the INSTALLATION that counts RF Interference Signal Range Variability over time Fleet management Beacon assignment ! ! !
  29. 29. Building for a World of Beacons 30 Hardware NO, it’s the SECURITY that counts Hacking the Firmware Beacon Spoofing Duplicate UUIDs Beacon Hijacking ! ! !
  30. 30. Bonus Slide 2: Bold Prediction The security layer will be the prime driver of hub/node deployments in the months to come.
  31. 31. Building for a World of Beacons 32 Hardware NO, it’s USER ACCEPTANCE that counts
  32. 32. Building for a World of Beacons 33 Hardware NO, it’s USER DOWNLOADS that count
  33. 33. Building for a World of Beacons 34 iBeacon Myths Which brings us to SOME MYTHS
  34. 34. Building for a World of Beacons 35 iBeacon Myths I need to send someone around to LOAD CONTENT onto my beacons
  35. 35. Building for a World of Beacons 36 iBeacon Myths Beacons TRACK PEOPLE and are really just surveillance devices.
  36. 36. Building for a World of Beacons 37 iBeacon Myths Beacons TRIANGULATE location.
  37. 37. Building for a World of Beacons 38 iBeacon Myths No one ever turns BLUETOOTH ON
  38. 38. Building for a World of Beacons 39 iBeacon Myths No one will want to be SPAMMED with all these messages they’ll get.
  39. 39. Sure. So the question is - what value will you bring to users?
  40. 40. Building for a World of Beacons 41 iBeacon 101
  41. 41. Building for a World of Beacons 42 iBeacon Case Studies Who’s Using Beacons?
  42. 42. Building for a World of Beacons 43 iBeacon Case Studies Beacons Aren’t Just For Coupons: For Tulips Too!
  43. 43. Building for a World of Beacons 44 iBeacon Case Studies Beacons Aren’t Just For Coupons: Museums… And simulating a minefield at the UN…
  44. 44. What Will We Do With Beacons Next?
  45. 45. Building for a World of Beacons 46 What Next?
  46. 46. Building for a World of Beacons 47 What Next?
  47. 47. Building for a World of Beacons 48 What Next?
  48. 48. Building for a World of Beacons 49 What Next?
  49. 49. Building for a World of Beacons 50 Where will YOU go with Bluetooth LE beacons? ! What Next?
  50. 50. Doug Thompson CEO doug@dot-3.net Twitter: @dusanwriter ! www.dot-3.net www.beekn.net ! ! Paul Ransom Director | UK paul@dot-3.net 416-479-3459 m 07970 470040 ! !
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