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ANALYSTS‘ TRIP: Measuring and Process Systems

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  • 1. WELCOME ANALYSTS’ TRIP MEASURING AND PROCESS SYSTEMS Schenck Shanghai Machinery Co., Ltd Peter Legner, CEO & President Shanghai, October 8, 2012 www.durr.com
  • 2. MPS ACTIVITIES IN CHINA4 Strong Brands „under one roof“ Cleaning and Filtration Balancing and Assembly Products Systems Balancing and Diagnostic Assembly Products Filling & Testing Equipment Systems© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 2
  • 3. MPS: BUSINESS GROWTH IN CHINA 2005 2012 (e) CAGR in % Incoming orders (in € m) 25 135 27 Order backlog (in € m) 21 106 26 Sales revenues (in € m) 16 130 35 Employees 136 540 22© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 3
  • 4. SCHENCK IN CHINA Delivery of the Manufacturing 1st Asian sales st 1st fully automatic 1 cleaning system 10th anniversary Integration of 1st machine in China meeting balancing machine Jeto 84W of SSM Agramkow, 1st Order 1953 1991 2002 2005 2007 2009 2011 1986 1999 2004 2006 2008 2010 2012 Representative Foundation of Visit of Federal Foundation of Dürr 1st wheel test 1st filling system Foundation New office opens in SSM President Rau Ecoclean China stand “Xwheel” “Compstart” Plant Baoshan Beijing© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 4
  • 5. CUSTOMERS (besides Automotive OEMs) … to name a few© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 5
  • 6. MPS LOCATIONS IN CHINAThree locations in Shanghai Balancing Floor area: approx. 7,900 m2 Workshop, showroom, warehouse: approx. 3,500 m2 Office, canteen etc.: approx. 1,800 m2 Total Floor area: Cleaning approx. 15,200 m2 Floor area: approx. 4,400 m2 Workshop & Workshop, showroom, warehouse: warehouse: approx. 10,350 m2 approx. 3,650 m2 Office, canteen etc.: approx. 1,865 m2 Office, canteen etc.: approx. 5,165 m2 Assembly Products & Filling Floor area: approx. 3,300 m2 Workshop & warehouse: approx. 3,200 m2 Office, canteen etc.: approx. 1,500 m2© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 6
  • 7. NEW MECHANICAL ENGINEERING LOCATIONIN BAOSHANAll mechanical engineering activities under one roof Relocation scheduled for 6/2013, Shanghai Baoshan 1 instead of 3 locations 10,000 m2 8,000 m2 Balancing, filling, assembly, cleaning technology Integrated Dürr/Schenck growth strategy 4,000 m2 Synergies, know-how transfer, flexibility 43,000 m² total area 7,400 m2 22,000 m² production area Office Bldg. 7,400 m² office area (engineering, admin) Rent approx. 1.1 RMB/m²/day Production cleaning + balancing systems Production filling + assembly systems Production Electro Components Offices© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 7
  • 8. ADDITIONAL MPS SALES AND SERVICELOCATIONS IN CHINA© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 8
  • 9. SCHENCK ROTEC IN CHINAOverview Represented in China: since 1985 Manufacturing in China: since 1991 Installed base: > 6,000 machines and systems Employees: ~ 210 Managing Director: Yueguang Song Market share: > 60% Planned order intake 2012: ~ € 45 million© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 9
  • 10. SCHENCK ROTEC IN CHINALocal activities Sales of all Schenck RoTec products in China Local manufacturing of a large number of balancing systems for different applications or rotors Development of machines and systems specifically for China and emerging markets Supplier for Schenck worldwide Coordination of marketing and sales in Southeast Asia Service balancing, field balancing and customer support Installation, service and maintenance for all Schenck RoTec products© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 10
  • 11. SCHENCK ROTEC IN CHINAKey project 2012: automatic balancing machine Distec Development and Manufacturing in Shanghai© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 11
  • 12. DÜRR ASSEMBLY PRODUCTS IN CHINAOverview Represented in China: since 1986 Manufacturing in China: since 2007 Installed base: • 120 end-of-line (EOL) lines (414 individual machines & systems) • 5 complete assembly lines • 5 rear-axle alignment stations Employees: ~ 120 Managing Director: Peter Legner Market share EOL: ~ 50% Planned order intake 2012: ~ € 30 million© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 12
  • 13. DÜRR ASSEMBLY PRODUCTS IN CHINALocal activities Sales of all products of Dürr Assembly Products in China Local manufacturing of brake test stands Local manufacturing of components and subassemblies, assembling & testing of entire EOL systems and rear-axle adjustment stations Installation and on-site assembly, service and maintenance of all products© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 13
  • 14. DÜRR ASSEMBLY PRODUCTS IN CHINAKey projects 2012 Further localization of mechanical components© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 14
  • 15. FILLING SYSTEMS IN CHINAOverview Represented in China: since 1995 Manufacturing in China: since 2007 Installed base: > 400 filling systems Employees: ~ 50 Managing Director: Frank Gijsen Market share Automotive: > 30% Planned order intake 2012: ~ € 15 million© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 15
  • 16. FILLING SYSTEMS IN CHINALocal activities Sales of all Dürr Somac and Agramkow products in China Local manufacturing of compact filling systems “Compstart” Installation and on-site assembly, service and maintenance of all Dürr Somac and Agramkow products© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 16
  • 17. FILLING SYSTEMS IN CHINAKey projects 2012: compact filling systems “CEMAC” (Appliances) & “Compact C” (Automotive) Design of “Chinese” machines, manufacturing in Shanghai© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 17
  • 18. DÜRR ECOCLEAN IN CHINAOverview Represented in China: since 2000 Manufacturing in China: since 2006 Installed base: 490 machines and systems Employees: ~ 140 Managing Director: Markus Reissmann Market share automotive: > 50% Planned order intake 2012: ~ € 45 million© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 18
  • 19. DÜRR ECOCLEAN IN CHINALocal activities Sales of all Dürr Ecoclean products in China Local manufacturing of a number of cleaning systems – both for the automotive industry and for the industrial segment – , filtration systems and automation/conveyor systems Cleaning test procedures in Dürr’s own testing laboratory, service cleaning and customer support for optimum cleaning processes Installation, service and maintenance for all Dürr Ecoclean products© Schenck Shanghai Machinery Co., Ltd, Measuring- and Process Systems, October 8, 2012 © Dürr Aktiengesellschaft, CCI, MPS-Journalistenreise H. Legner, 24.11.2011 19
  • 20. DÜRR ECOCLEAN IN CHINAKey project 2012: robot-controlled cleaning system EcoCFlex China Development of a “Chinese” version and manufacturing in Shanghai© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 20
  • 21. MPS SUCCESS CRITERIA IN CHINA Local design tailored to customer requirements Local manufacturing Own engineering Long-term local presence Consistent management team© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 21
  • 22. LOCALIZATION VS. EXPORT:MECHANICAL ENGINEERING Example: balancing systems (Schenck) Local design (~40%) Selected machines (e.g. for electric armatures, brake disks) Tailored to market requirements Performance/units Features Pricing etc. Approval by Darmstadt headquarters Important: Purchasing + manufacturing: China product mix German design (~60%) positioning High level of standardization of the basic design User-specific customization by Schenck China Close cooperation China/headquarters Feedback to design Pricing etc. Purchasing + manufacturing: mainly China, complex components from Germany (e.g. measuring units)© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 22
  • 23. BIGGEST CHALLENGES OF MPS IN CHINA Availability and attrition of human resources Piracy Competitive/pricing pressures Differentiation from local competitors in order to justify price differences Complexity (18 market segments, 45 different product lines, ~ 6,000 customers, output of ~ 1,200 machines p.a.)© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 23
  • 24. SUMMARY In the area of mechanical engineering, China is a very important market for Dürr and offers good prospects The success factors for Dürr are: early market penetration consistent expansion of its local presence high level of localization at all levels of vertical integration job sharing and knowledge exchange with mother companies In future: increased export from China, new service products© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 24
  • 25. Appendix© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 25
  • 26. OVERVIEW: COMPETITORS IN CHINA Balancing and Kokusai (JP), DSK (JP), American Hofmann (US), CEMB (IT), Diagnostic Systems > 50 local competitors Assembly Products Burke E. Porter (US), Fori (US), Siemens (DE), A&E (DE) Filling & Testing Automotive: Cinetic (FR), SAT (DE), Cjierui (CN), Yiheng (CN) Systems Appliances: Ulvac (JP), Galileo (IT), CACL (CN) Cleaning and Automotive: Elwema (DE), MTM (DE), Shimada (JP), Dalian MAM (CN), Filtration Systems Industrial: > 100 local competitors© Schenck Shanghai Machinery Co., Ltd, Measuring and Process Systems, October 8, 2012 26
  • 27. ANALYSTS‘ TRIPMEASURING AND PROCESS SYSTEMSSchenck Shanghai Machinery Co., LtdPeter Legner, CEO & PresidentShanghai, October 8, 2012 www.durr.com