Trade Tips: Six Words to Avoid
When Writing Headlines
Helpful hints for public relations
and marketing professionals

By N...
A Great Headline Should…

…pique a reader’s interest, not put him
or her to sleep.
But…
…grabbing and maintaining the attention
of today’s audiences requires skill and
thrill
How to Write A Catchy Headline

• Use “trigger words
relevant to your
target audience
• Keep headlines
under 65 characters
Six Headline Words to Avoid

•
•
•
•
•
•

Announces
Best
Innovative
Leading
Solution
Top
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment...
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Trade tips: Six Words to Avoid When Writing Headlines

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Trade tips: Six Words to Avoid When Writing Headlines

  1. 1. Trade Tips: Six Words to Avoid When Writing Headlines Helpful hints for public relations and marketing professionals By Nicole Hayes
  2. 2. A Great Headline Should… …pique a reader’s interest, not put him or her to sleep.
  3. 3. But… …grabbing and maintaining the attention of today’s audiences requires skill and thrill
  4. 4. How to Write A Catchy Headline • Use “trigger words relevant to your target audience • Keep headlines under 65 characters
  5. 5. Six Headline Words to Avoid • • • • • • Announces Best Innovative Leading Solution Top
  6. 6. To learn more about McKinney & Associates, visit www.mckpr.com McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international organizations. @mckpr facebook.com/mckpr youtube.com/mckinneypr

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