The Basics of
Helpful hints for public relations
and marketing professionals
By Shannon R. Mouton
Make sure you know what is
important to your manager, i.e.,
what are his or her priorities.
You may feel like you're giving a bad
impression by asking how your manager
ranks their priorities, but being clear on that is
critical to meeting their needs.
Connect with your manager the
way he or she prefers to receive
• If your manager is a reader, put it in
• If your manager is a listener, speak it.
• If he or she likes numbers, quantify your
Make your manager aware of
projects and tasks you and your
team are doing well.
Send a congratulatory email to your team
and copy your manager. This draws attention
to the success of your project and to your
Ask your manager to work on new
and different projects.
Find—and fill—holes in your department
before your manager notices them. Your
manager will appreciate your foresight.
Continue to learn about the company,
products, services and clients. Read,
observe, participate and ask
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for more than 20 years. From the beginning,
McKinney has passionately and skillfully practiced public relations with a
conscience for local, national and international organizations.