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  • 1. Trade Tips: Using Instagram Helpful hints for public relations and marketing professionals
  • 2. Instagram…  is a photo and video-sharing social network  enables users to take pictures and videos and apply filters  allows posts to be shared on other social networking sites such as Facebook, Flickr and Twitter
  • 3. Optimize Instagram for your business with these helpful tips
  • 4. Have Balance  Post regularly with an equal number of business posts and fun posts  Implement an image posting plan to prevent saturating your feed
  • 5.  LIKE and comment on posts  Follow users on Instagram  Connect your Facebook and Instagram accounts Engage People
  • 6.  Utilize trending hashtags (#) to increase reach and market your brand Hint: Use popular hashtags, such as #TBT (Throwback Thursday) and #TT (Transformation Tuesday), to draw attention to your profile Gain Followers
  • 7.  Embed your Instagram videos onto your website  Connect with the companies you want to connect with offline  Host photo and video contests Gain Followers
  • 8. Final Tidbits  Include your company’s information in the bio section  Add your brand’s hashtag to posts  Use Iconosquare (formerly Statigram) to find similar brands to connect with
  • 9. To learn more about McKinney & Associates, visit www.mckpr.com McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for nearly 25 years. From the beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international organizations.