Trade Tips:
Using Instagram
Helpful hints for public relations
and marketing professionals
Instagram…
 is a photo and video-sharing social network
 enables users to take pictures and videos and
apply filters
 a...
Optimize Instagram for your
business with these helpful tips
Have Balance
 Post regularly with an equal number of
business posts and fun posts
 Implement an image posting plan to pr...
 LIKE and comment on posts
 Follow users on Instagram
 Connect your Facebook and Instagram
accounts
Engage People
 Utilize trending hashtags (#) to increase
reach and market your brand
Hint: Use popular hashtags, such as #TBT
(Throwbac...
 Embed your Instagram videos onto your
website
 Connect with the companies you want to
connect with offline
 Host photo...
Final Tidbits
 Include your company’s information in the bio
section
 Add your brand’s hashtag to posts
 Use Iconosquar...
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment...
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Instagram for Business

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Instagram for Business

  1. 1. Trade Tips: Using Instagram Helpful hints for public relations and marketing professionals
  2. 2. Instagram…  is a photo and video-sharing social network  enables users to take pictures and videos and apply filters  allows posts to be shared on other social networking sites such as Facebook, Flickr and Twitter
  3. 3. Optimize Instagram for your business with these helpful tips
  4. 4. Have Balance  Post regularly with an equal number of business posts and fun posts  Implement an image posting plan to prevent saturating your feed
  5. 5.  LIKE and comment on posts  Follow users on Instagram  Connect your Facebook and Instagram accounts Engage People
  6. 6.  Utilize trending hashtags (#) to increase reach and market your brand Hint: Use popular hashtags, such as #TBT (Throwback Thursday) and #TT (Transformation Tuesday), to draw attention to your profile Gain Followers
  7. 7.  Embed your Instagram videos onto your website  Connect with the companies you want to connect with offline  Host photo and video contests Gain Followers
  8. 8. Final Tidbits  Include your company’s information in the bio section  Add your brand’s hashtag to posts  Use Iconosquare (formerly Statigram) to find similar brands to connect with
  9. 9. To learn more about McKinney & Associates, visit www.mckpr.com McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for nearly 25 years. From the beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international organizations.
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