Contemporary Food and Drink ppt 6 - Restaurant Review

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Contemporary Food and Drink ppt 6 - Restaurant Review

  1. 1. Student Name Leong Han Keow (John) Guo JingYan (Jessie) Qian Zerong (Sarah) Shen Xiaofeng (Fiona)
  2. 2. 1. What is the review about? <ul><li>Quality of food and beverage </li></ul><ul><li>Eg. Food: Details about types of food and how they tasted </li></ul><ul><li>Eg.Wine: Trend aware Wine List </li></ul><ul><li>Quality of service </li></ul><ul><li>Eg. Well-groomed and Super Efficient Staff </li></ul><ul><li>Ambience and atmosphere </li></ul><ul><li>Eg. black metal and natural timber finishes </li></ul>Source: Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller , 11 (8) August, pp.71-74.
  3. 3. 1. What is the review about? <ul><li>Menu variety </li></ul><ul><li>Example In Restaurant Review: </li></ul><ul><li>Chinese (and Japanese and Korean) flavours </li></ul><ul><li>“ assembling a meal from many parts is the game plan at Golden Fields” </li></ul><ul><li>between five and 11 dishes for a big meal </li></ul>Source: Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller , 11 (8) August, pp.71-74.
  4. 4. 1. What is the review about? <ul><li>Price and value </li></ul><ul><li>Example In Restaurant Review: </li></ul><ul><li>Price: Prices Entrées $5-$20 mains $31-$68 desserts $9-$16 </li></ul><ul><li>Value: you get what you pay for - excellent ingredients, impressive creativity and skilled cooking </li></ul><ul><li>Example of a Dessert stated to support this point </li></ul>Source: Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller , 11 (8) August, pp.71-74.
  5. 5. 2. What is the purpose of the review? <ul><li>A) Inform – Guidebook to F&B in restaurant, price </li></ul><ul><li>B) Educate: </li></ul><ul><li>New trends – Wine list and Sake with food </li></ul><ul><li>New foods - modern Asian flavours </li></ul><ul><li>Chef’s new restaurant and what it offers </li></ul>Source: Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller , 11 (8) August, pp.71-74.
  6. 6. 2. What is the purpose of the review? <ul><li>C) Entertain – funny but clear descriptions </li></ul><ul><li>Eg. Plus: McConnell does Asian south-side </li></ul><ul><li>- win, win, win. </li></ul><ul><li>Eg. Reply given when reviewer asks staff how much food to order </li></ul><ul><li>“ we suggest you order between five and 11 dishes” </li></ul><ul><li>If you have a budget, starting small is a good idea </li></ul>Source: Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller , 11 (8) August, pp.71-74.
  7. 7. 3. What is it that is being reviewed? <ul><li>The entire experience of dining at the restaurant </li></ul><ul><li>Attempt to create the dining experience the Restaurant Reviewer went through for the reader to experience through the written words in the Restaurant Review </li></ul>Source: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administra tion , 5 (1) pp. 49-65.
  8. 8. 3. What components are being focused upon in the review? <ul><li>A) Quality of food and beverage </li></ul><ul><li>B) Ambience and atmosphere </li></ul><ul><li>C) Menu variety </li></ul>Source: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administra tion , 5 (1) pp. 49-65.
  9. 9. 4. Explain why you think this is a good or bad review. How does the writer of the review communicate that to the reader. <ul><li>Ans: This is a good review. </li></ul><ul><li>Why this is a good review? </li></ul><ul><li>Ans: </li></ul><ul><li>Detailed descriptions of many foods and how they tasted </li></ul><ul><li>Value of foods </li></ul><ul><li>Reviews other components too such as price and ambience </li></ul>Source: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administra tion , 5 (1) pp. 49-65.
  10. 10. 5. What impact do you think this review might have had? <ul><li>Raise public awareness of new restaurant and its new foods </li></ul><ul><li>Operations: </li></ul><ul><li>Restaurant may improve its bookings policy </li></ul><ul><li>Minus: A no-bookings policy for groups of fewer than eight people means securing a table can be a drag </li></ul>Source: Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller , 11 (8) August, pp.71-74.
  11. 11. 5. What impact do you think this review might have had? <ul><li>Fine-tune their Food – Smoked Tuna with oyster cream tastes only of oyster cream </li></ul>Source: Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller , 11 (8) August, pp.71-74.
  12. 12. 6. Do you get the impression that the reviewer really knows what he/she is talking about? <ul><li>Yes, I get the impression that the reviewer knows what he/she is talking about. </li></ul><ul><li>How do you get the impression? </li></ul><ul><li>Ans: </li></ul><ul><li>Detailed description of the taste of foods </li></ul><ul><li>Able to identify unique foods of the restaurant </li></ul><ul><li>Able to identify which food do not fit in with all the other foods </li></ul>Source: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administra tion , 5 (1) pp. 49-65.
  13. 13. 7. Would you go to the restaurant as a result of reading this (assuming you were in a position to do so) ? Why? <ul><li>Ans: </li></ul><ul><li>Yes, I would go to the restaurant as a result of reading this. </li></ul><ul><li>Answer to Why? : </li></ul><ul><li>I would like to experience the delicious and interesting foods available at the restaurant. </li></ul>Source: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administra tion , 5 (1) pp. 49-65.
  14. 14. 8. To be an expert food writer, is experience necessary? <ul><li>Ans: Yes, experience is necessary for someone to be an expert food writer. Especially hands-on experience in the restaurant industry in a variety of positions. </li></ul><ul><li>1. Inform – an expert food writer must have experience to be able to grade different components of a restaurant with Symbolized scale </li></ul><ul><li>Must have experience to understand different components such as Service, Price and Menu variety </li></ul>Source: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administra tion , 5 (1) pp. 49-65.
  15. 15. 8. To be an expert food writer, is experience necessary? <ul><li>Ans: Yes, experience is necessary for someone to be an expert food writer. Especially hands-on experience in the restaurant industry in a variety of positions. </li></ul><ul><li>2. Educate –must have experience of know how to educate readers about new trends, new foods and when existing restaurants introduce new menu items </li></ul><ul><li>May have connections with restaurants due to working experience </li></ul>Source: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administra tion , 5 (1) pp. 49-65.
  16. 16. 8. To be an expert food writer, is experience necessary? <ul><li>3. Entertain </li></ul><ul><li>When don’t entertain? </li></ul><ul><li>Ans: When you are writing for a newspaper and fairness matters more then being able to entertain readers </li></ul><ul><li>– When must entertain? </li></ul><ul><li>Ans: When restaurant review is very long and detailed. An entertaining long review is more fun and informative to read then a dull and informative review. </li></ul>Source: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administra tion , 5 (1) pp. 49-65.
  17. 17. References Golden Fields Decor . 2011. [online image] Available at: http://www.theaustralian.com.au/ news/features/field-of-dreams/story-e6frg8h6-1226117510727 [Accessed December 6 2011] Golden Fields – the “Black Sesame, Lime and Yoghurt”. 2011. [online image] Available at: http://momoandcoco.wordpress.com/2011/08/08/golden-fields/ [Accessed December 6 2011] Andrew McConnell_Headshot . 2011. [online image] Available at:http://www.starchefs. com/cook/sites/default/files/chefs/Andrew%20McConnell_Headshot.jpg [Accessed December 6 2011] Andrew McConnell's pork and prawn dumplings .2011. [online image] Available at: http://www.theage.com.au/news/recipes/favourites-andrew-mcconnell/2005/11/03/11308 23386412.html [Accessed December 6 2011] Flat bread with sea urchin roe, escabeche and crisp lardo at Golden Fields, St Kilda. 2011. [online image] Available at: http://www.theaustralian.com.au/news/features/field-of-dreams/story-e6frg8h6-1226117510727[Accessed December 6 2011]
  18. 18. References Grilled octopus, mussels, celery & chilli paste . 2011. [online image] Available at: http://go lden-fields.tumblr.com/post/8109928206/grilled-octopus-mussels-celery-chilli-paste[Acce ssed December 6 2011] Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller , 11 (8) August, pp.71-74. Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administration , 5 (1) pp. 49-65.
  19. 19. <ul><li>Thanks for listening to our presentation </li></ul>

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