Student Name Leong Han Keow (John) Guo JingYan (Jessie) Qian Zerong (Sarah) Shen Xiaofeng (Fiona)
1.Mediated culture <ul><li>The moods and attitudes of our society are influenced by messages delivered through mass media ...
1. Situated(Traditional )culture <ul><li>Tradition:-beliefs,legends,customs informations passed down from generation to ge...
2. How has the media affected the consumption of cultural goods – Hospitality in particular?  <ul><li>Media helps to promo...
2. How has the media affected the consumption of cultural goods – Hospitality in particular?  <ul><li>The tourism industry...
3. Media format  <ul><li>TV program  </li></ul><ul><li>top chef: </li></ul><ul><li>Premise—innovative chefs and restaurate...
3. Media format  <ul><li>Recipe book  </li></ul><ul><li>Food dedicated magazine  </li></ul><ul><li>1.  online magazine  ww...
4. Intertextuality <ul><li>Definition: </li></ul><ul><li>the complex interrelationship between a text and other texts take...
5. TV Show:  The Keith Floyd Cookery Collection: Floyd Around The Med <ul><li>Techniques or Discourses used: </li></ul><ul...
5. TV Show:  The Hairy Bikers <ul><li>Techniques or Discourses used: </li></ul><ul><li>Focus on the cooks and their sponta...
5. Keith Floyd versus  The Hairy Bikers <ul><li>Keith Floyd </li></ul><ul><li>Message about food and hospitality: </li></u...
References Waadea, A. M. and Jørgensenb, U. A. 2010. Haptic routes and digestive destin ations in cooking series: images o...
References Waadea, A. M. and Jørgensenb, U. A. 2010. Haptic routes and digestive destin ations in cooking series: images o...
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CFD ppt 4 culture, media, intertextuality and food shows

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Contemporary Food and Drink ppt 4 culture, media, intertextuality and food shows

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CFD ppt 4 culture, media, intertextuality and food shows

  1. 1. Student Name Leong Han Keow (John) Guo JingYan (Jessie) Qian Zerong (Sarah) Shen Xiaofeng (Fiona)
  2. 2. 1.Mediated culture <ul><li>The moods and attitudes of our society are influenced by messages delivered through mass media channels. Mass media and advertising affect our actions, thoughts, and values. </li></ul><ul><li>Mass media creates and reflects our culture–a mediated culture. </li></ul><ul><li>Mediated culture changes people’s behavior and feeling. </li></ul><ul><li>Eg. McDonald's uses social networking sites like Facebook, Twitter and flickr to make themselves well known and influence consumers in the United States to have their meals there. </li></ul>Source: Dean, G. 2010. A Mediated Culture . [online] Available at: http://marketography. com/2010/11/23/a-mediated-culture/ [Accessed November 21 2011].
  3. 3. 1. Situated(Traditional )culture <ul><li>Tradition:-beliefs,legends,customs informations passed down from generation to generations </li></ul><ul><li>Culture: the quality in a person or society that arises from a concern for what is regarded as excellent in arts, letters, manners, scholarly pursuits </li></ul><ul><li>Eg. Traditional Songs of Omaha Tribe is a type of Traditional Culture </li></ul>Source: Pilch, T.J. 2009. Traditional Cultural Expression . [online] Available at: http://ww w.librarycopyrightalliance.org/bm~doc/issuebrieftce.pdf [Accessed November 21 2011]
  4. 4. 2. How has the media affected the consumption of cultural goods – Hospitality in particular? <ul><li>Media helps to promote a tourism destination and its cultural goods such as traditional foods, unique culture and impressive hospitality </li></ul><ul><li>Eg. Turkish Cypriot culture </li></ul><ul><li>a Muslim community </li></ul><ul><li>embraces tourism </li></ul><ul><li>respect for a tourist’s different values </li></ul><ul><li>the island has become a year round tourism attraction </li></ul>Source: Debes¸, T. 2011. Cultural tourism: a neglected dimension of tourism industry. Anatolia – An International Journal of Tourism and Hospitality Research , 22 (2) August, pp. 234-251.
  5. 5. 2. How has the media affected the consumption of cultural goods – Hospitality in particular? <ul><li>The tourism industry and mass media shapes Tourists’ imagination before they visit the tourism destination and consume its cultural goods. </li></ul><ul><li>Vernacular landscapes (such as local Naxi dance, </li></ul><ul><li>food and horseback transport) </li></ul>Source: Su, X. The Imagination of Place and Tourism Consumption: A Case Study of Lijiang Ancient Town, China. Tourism Geographies , 12 (3) August, pp. 412-434.
  6. 6. 3. Media format <ul><li>TV program </li></ul><ul><li>top chef: </li></ul><ul><li>Premise—innovative chefs and restaurateurs compete each week to make the best meal </li></ul><ul><li>Restaurant review </li></ul><ul><li>Restaurant review Website: </li></ul><ul><li>http://www.restaurantreviewworld.com </li></ul><ul><li>Cookery page in newspaper </li></ul><ul><li>Complete Illustrated Cookery Course </li></ul>Source: Parma. 2010. N ews center. [online] Available at: http://www.prweb.com/releas es/Academia_Barilla/italian_food_travel/prweb4092974.htm[Accessed November 2011]
  7. 7. 3. Media format <ul><li>Recipe book </li></ul><ul><li>Food dedicated magazine </li></ul><ul><li>1. online magazine www.italian-food-lovers.com </li></ul><ul><li>2. the good food magazine </li></ul><ul><li>Films/TV/books </li></ul><ul><li>1 .Master chef </li></ul><ul><li>2 .films: Julie & Julia </li></ul>Source : atthepass. 2010.10 best food movies.[online] Avaliable at:http://atthepass.word press.com/2010/01/24/10-best-food-movies/. [Accessed November 21 2011]
  8. 8. 4. Intertextuality <ul><li>Definition: </li></ul><ul><li>the complex interrelationship between a text and other texts taken as basic to the creation or interpretation of the text </li></ul><ul><li>Intertextuality Video </li></ul>Source: Merriam-Webster. 2011 . intertextuality . [online] Available at: http://www.merriam-webster.com/dictionary/intertextuality [Accessed November 21 2011]
  9. 9. 5. TV Show: The Keith Floyd Cookery Collection: Floyd Around The Med <ul><li>Techniques or Discourses used: </li></ul><ul><li>Camera Zooms in and out- Food and Scenery </li></ul><ul><li>Cook distances himself from viewers </li></ul>Source: Waadea, A. M. and Jørgensenb, U. A. 2010. Haptic routes and digestive destin ations in cooking series: images of food and place in Keith Floyd and The Hairy Bikers in relation to art history. Journal of Tourism and Cultural Change , 8 (1-2) March-June, pp. 84-100.
  10. 10. 5. TV Show: The Hairy Bikers <ul><li>Techniques or Discourses used: </li></ul><ul><li>Focus on the cooks and their spontaneous movements </li></ul><ul><li>Cooks are more in contact with the viewers </li></ul>Source: Waadea, A. M. and Jørgensenb, U. A. 2010. Haptic routes and digestive destin ations in cooking series: images of food and place in Keith Floyd and The Hairy Bikers in relation to art history. Journal of Tourism and Cultural Change , 8 (1-2) March-June, pp. 84-100.
  11. 11. 5. Keith Floyd versus The Hairy Bikers <ul><li>Keith Floyd </li></ul><ul><li>Message about food and hospitality: </li></ul><ul><li>Place-Specific </li></ul><ul><li>Social Distinction </li></ul><ul><li>Exclusive taste </li></ul><ul><li>Types of Audiences: </li></ul><ul><li>Elite consumers </li></ul><ul><li>People who enjoy fine dining </li></ul><ul><li>The Hairy Bikers </li></ul><ul><li>Message about food and hospitality: </li></ul><ul><li>Pleasure </li></ul><ul><li>Culture </li></ul><ul><li>Types of Audiences: </li></ul><ul><li>Normal Consumers </li></ul><ul><li>People who enjoy local foods </li></ul>Source: Waadea, A. M. and Jørgensenb, U. A. 2010. Haptic routes and digestive destin ations in cooking series: images of food and place in Keith Floyd and The Hairy Bikers in relation to art history. Journal of Tourism and Cultural Change , 8 (1-2) March-June, pp. 84-100.
  12. 12. References Waadea, A. M. and Jørgensenb, U. A. 2010. Haptic routes and digestive destin ations in cooking series: images of food and place in Keith Floyd and The Hairy Bikers in relation to art history. Journal of Tourism and Cultural Change , 8 (1-2) March-June, pp. 84-100. atthepass. 2010.10 best food movies.[online] Avaliable at:http://atthepass.wordpress.com/ 2010/01/24/10-best-food-movies/. [Accessed November 21 2011] Parma.2010. N ews center. [online] Avabliable at: http://www.prweb.com/releases/Acad emia_Barilla/italian_food_travel/prweb4092974.htm[Accessed November 2011] Dean, G. 2010. A Mediated Culture . [online] Available at: http://marketography. com/2010 /11/23/a-mediated-culture/ [Accessed November 21 2011]. Debes¸, T. 2011. Cultural tourism: a neglected dimension of tourism industry. Anatolia – An International Journal of Tourism and Hospitality Research , 22 (2) August, pp. 234-251. Merriam-Webster. 2011 . intertextuality . [online] Available at: http://www.merriam-webster.com/dictionary/intertextuality [Accessed November 21 2011] Intertextuality Resource .2009. [online] Available at: http://www.youtube.com/watch?v=P 6BFeVWb8vc [Accessed 21 November 2011]
  13. 13. References Waadea, A. M. and Jørgensenb, U. A. 2010. Haptic routes and digestive destin ations in cooking series: images of food and place in Keith Floyd and The Hairy Bikers in relation to art history. Journal of Tourism and Cultural Change , 8 (1-2) March-June, pp. 84-100. Pilch, T.J. 2009. Traditional Cultural Expression . [online] Available at: http://ww w.librarycopyrightalliance.org/bm~doc/issuebrieftce.pdf [Accessed November 21 2011] Su, X. The Imagination of Place and Tourism Consumption: A Case Study of Lijiang Ancient Town, China. Tourism Geographies , 12 (3) August, pp. 412-434. Wilson, M. 2011. Trends from the USA. Irish Food, May, pp. 32-33.
  14. 14. <ul><li>Thanks for listening to our presentation </li></ul>

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