CFD ppt 4   culture, media, intertextuality and food shows
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Contemporary Food and Drink ppt 4 culture, media, intertextuality and food shows

Contemporary Food and Drink ppt 4 culture, media, intertextuality and food shows

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CFD ppt 4 culture, media, intertextuality and food shows Presentation Transcript

  • 1. Student Name Leong Han Keow (John) Guo JingYan (Jessie) Qian Zerong (Sarah) Shen Xiaofeng (Fiona)
  • 2. 1.Mediated culture
    • The moods and attitudes of our society are influenced by messages delivered through mass media channels. Mass media and advertising affect our actions, thoughts, and values.
    • Mass media creates and reflects our culture–a mediated culture.
    • Mediated culture changes people’s behavior and feeling.
    • Eg. McDonald's uses social networking sites like Facebook, Twitter and flickr to make themselves well known and influence consumers in the United States to have their meals there.
    Source: Dean, G. 2010. A Mediated Culture . [online] Available at: http://marketography. com/2010/11/23/a-mediated-culture/ [Accessed November 21 2011].
  • 3. 1. Situated(Traditional )culture
    • Tradition:-beliefs,legends,customs informations passed down from generation to generations
    • Culture: the quality in a person or society that arises from a concern for what is regarded as excellent in arts, letters, manners, scholarly pursuits
    • Eg. Traditional Songs of Omaha Tribe is a type of Traditional Culture
    Source: Pilch, T.J. 2009. Traditional Cultural Expression . [online] Available at: http://ww w.librarycopyrightalliance.org/bm~doc/issuebrieftce.pdf [Accessed November 21 2011]
  • 4. 2. How has the media affected the consumption of cultural goods – Hospitality in particular?
    • Media helps to promote a tourism destination and its cultural goods such as traditional foods, unique culture and impressive hospitality
    • Eg. Turkish Cypriot culture
    • a Muslim community
    • embraces tourism
    • respect for a tourist’s different values
    • the island has become a year round tourism attraction
    Source: Debes¸, T. 2011. Cultural tourism: a neglected dimension of tourism industry. Anatolia – An International Journal of Tourism and Hospitality Research , 22 (2) August, pp. 234-251.
  • 5. 2. How has the media affected the consumption of cultural goods – Hospitality in particular?
    • The tourism industry and mass media shapes Tourists’ imagination before they visit the tourism destination and consume its cultural goods.
    • Vernacular landscapes (such as local Naxi dance,
    • food and horseback transport)
    Source: Su, X. The Imagination of Place and Tourism Consumption: A Case Study of Lijiang Ancient Town, China. Tourism Geographies , 12 (3) August, pp. 412-434.
  • 6. 3. Media format
    • TV program
    • top chef:
    • Premise—innovative chefs and restaurateurs compete each week to make the best meal
    • Restaurant review
    • Restaurant review Website:
    • http://www.restaurantreviewworld.com
    • Cookery page in newspaper
    • Complete Illustrated Cookery Course
    Source: Parma. 2010. N ews center. [online] Available at: http://www.prweb.com/releas es/Academia_Barilla/italian_food_travel/prweb4092974.htm[Accessed November 2011]
  • 7. 3. Media format
    • Recipe book
    • Food dedicated magazine
    • 1. online magazine www.italian-food-lovers.com
    • 2. the good food magazine
    • Films/TV/books
    • 1 .Master chef
    • 2 .films: Julie & Julia
    Source : atthepass. 2010.10 best food movies.[online] Avaliable at:http://atthepass.word press.com/2010/01/24/10-best-food-movies/. [Accessed November 21 2011]
  • 8. 4. Intertextuality
    • Definition:
    • the complex interrelationship between a text and other texts taken as basic to the creation or interpretation of the text
    • Intertextuality Video
    Source: Merriam-Webster. 2011 . intertextuality . [online] Available at: http://www.merriam-webster.com/dictionary/intertextuality [Accessed November 21 2011]
  • 9. 5. TV Show: The Keith Floyd Cookery Collection: Floyd Around The Med
    • Techniques or Discourses used:
    • Camera Zooms in and out- Food and Scenery
    • Cook distances himself from viewers
    Source: Waadea, A. M. and Jørgensenb, U. A. 2010. Haptic routes and digestive destin ations in cooking series: images of food and place in Keith Floyd and The Hairy Bikers in relation to art history. Journal of Tourism and Cultural Change , 8 (1-2) March-June, pp. 84-100.
  • 10. 5. TV Show: The Hairy Bikers
    • Techniques or Discourses used:
    • Focus on the cooks and their spontaneous movements
    • Cooks are more in contact with the viewers
    Source: Waadea, A. M. and Jørgensenb, U. A. 2010. Haptic routes and digestive destin ations in cooking series: images of food and place in Keith Floyd and The Hairy Bikers in relation to art history. Journal of Tourism and Cultural Change , 8 (1-2) March-June, pp. 84-100.
  • 11. 5. Keith Floyd versus The Hairy Bikers
    • Keith Floyd
    • Message about food and hospitality:
    • Place-Specific
    • Social Distinction
    • Exclusive taste
    • Types of Audiences:
    • Elite consumers
    • People who enjoy fine dining
    • The Hairy Bikers
    • Message about food and hospitality:
    • Pleasure
    • Culture
    • Types of Audiences:
    • Normal Consumers
    • People who enjoy local foods
    Source: Waadea, A. M. and Jørgensenb, U. A. 2010. Haptic routes and digestive destin ations in cooking series: images of food and place in Keith Floyd and The Hairy Bikers in relation to art history. Journal of Tourism and Cultural Change , 8 (1-2) March-June, pp. 84-100.
  • 12. References Waadea, A. M. and Jørgensenb, U. A. 2010. Haptic routes and digestive destin ations in cooking series: images of food and place in Keith Floyd and The Hairy Bikers in relation to art history. Journal of Tourism and Cultural Change , 8 (1-2) March-June, pp. 84-100. atthepass. 2010.10 best food movies.[online] Avaliable at:http://atthepass.wordpress.com/ 2010/01/24/10-best-food-movies/. [Accessed November 21 2011] Parma.2010. N ews center. [online] Avabliable at: http://www.prweb.com/releases/Acad emia_Barilla/italian_food_travel/prweb4092974.htm[Accessed November 2011] Dean, G. 2010. A Mediated Culture . [online] Available at: http://marketography. com/2010 /11/23/a-mediated-culture/ [Accessed November 21 2011]. Debes¸, T. 2011. Cultural tourism: a neglected dimension of tourism industry. Anatolia – An International Journal of Tourism and Hospitality Research , 22 (2) August, pp. 234-251. Merriam-Webster. 2011 . intertextuality . [online] Available at: http://www.merriam-webster.com/dictionary/intertextuality [Accessed November 21 2011] Intertextuality Resource .2009. [online] Available at: http://www.youtube.com/watch?v=P 6BFeVWb8vc [Accessed 21 November 2011]
  • 13. References Waadea, A. M. and Jørgensenb, U. A. 2010. Haptic routes and digestive destin ations in cooking series: images of food and place in Keith Floyd and The Hairy Bikers in relation to art history. Journal of Tourism and Cultural Change , 8 (1-2) March-June, pp. 84-100. Pilch, T.J. 2009. Traditional Cultural Expression . [online] Available at: http://ww w.librarycopyrightalliance.org/bm~doc/issuebrieftce.pdf [Accessed November 21 2011] Su, X. The Imagination of Place and Tourism Consumption: A Case Study of Lijiang Ancient Town, China. Tourism Geographies , 12 (3) August, pp. 412-434. Wilson, M. 2011. Trends from the USA. Irish Food, May, pp. 32-33.
  • 14.
    • Thanks for listening to our presentation