1.02
SEM & facilitating economic
exchanges with customers
Sanctioning Bodies
• Sets rules for a sport (game, eligibility)
– FIBA
– USOC
– NCAA
– NCHSAA
Pros vs. Amateurs
Professionals

Amateurs

Game is a job

Game played for enjoyment
Spectators
• Generate excitement
• Generate enthusiasm
Marketing SEM Events
• Advertising
• Generate publicity
• Distributing information at other events
Event Marketing
• Promoting/selling an intangible product
• Event is unique experience
• Event is produced and consumed
si...
Aspects of Event Marketing
•
•
•
•

Boost sales
Raise brand awareness
Capture market share
Meet customers face-to-face
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Sem i 1.02 armstrong rev

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  • Odell, Patricia. "PROMO Exclusive-By the Numbers." Promo. Penton Media, Inc., 01 Jan 2004. Web. 29 Aug 2010. <http://promomagazine.com/ar/marketing_promo_exclusive_numbers/>.
  • Sem i 1.02 armstrong rev

    1. 1. 1.02 SEM & facilitating economic exchanges with customers
    2. 2. Sanctioning Bodies • Sets rules for a sport (game, eligibility) – FIBA – USOC – NCAA – NCHSAA
    3. 3. Pros vs. Amateurs Professionals Amateurs Game is a job Game played for enjoyment
    4. 4. Spectators • Generate excitement • Generate enthusiasm
    5. 5. Marketing SEM Events • Advertising • Generate publicity • Distributing information at other events
    6. 6. Event Marketing • Promoting/selling an intangible product • Event is unique experience • Event is produced and consumed simultaneously
    7. 7. Aspects of Event Marketing • • • • Boost sales Raise brand awareness Capture market share Meet customers face-to-face

    ×