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Dmc takeouts 05.01.12
 

Dmc takeouts 05.01.12

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    Dmc takeouts 05.01.12 Dmc takeouts 05.01.12 Presentation Transcript

    • What  is  digital  all  about? DMC  11  takeouts January,  2011.  KYIV,  UKRAINE.  Based  on  GRAPE’s  DMC  11.
    • Digital  is  measurable Digital  is  complex Digital  is  frank
    • “Trust  your  guts” Tricks  &  cheating  pay  back.But  the  same  way  genuine  staff  works.
    • OLD  SPICE.  SMELL  LIKE  A  MAN,  MAN Please  click  here  to  visit  the  page  with  the  video-­‐case.
    • Control  and  ubiquitous  social  buzz  are  inverse. Coverage Earned  media Paid  media Owned  media Value  &  Trust Control
    • Nobody  waits  for  your  message $ Media x x Idea Execution Attention Engagement EngagementYou  can  buy  people’s  eye-­‐balls  but  their   hearts  you  can  only  earn.
    • “What  you  give  is  what  you  get” So  the  goal  is  to: Make  people  happier
    • People  are  responsive  only  to  Wii  FM  -­‐   What’s  in  it  For  Me EntertainmentStorytelling Value Education Utility
    • EDUCATION  &  ENTERTAINMENTPlease  click  here  to  visit  the  page  with  the  video-­‐case.
    • UTILITYPlease  click  here  to  visit  the  page  with  the  video-­‐case.
    • Be  obsessed  with  your  clients. Elaborate  each  step  of  user   experience.
    • TARGET.  VIDEO  GAME  ADVISORPlease  click  here  to  visit  the  page  with  the  video-­‐case.
    • Idea  is  the  king Content  is  the  king Execution  is  the  king You  can  create  magic  anywhere...or  better  everywhere  at  the  same  time)
    • Idea  is  the  kingPlease  click  here  to  visit  the  page  with  the  video-­‐case.
    • Execution  is  the  kingPlease  click  here  to  visit  the  page  with  the  video-­‐case.
    • Execution  is  the  kingPlease  click  here  to  visit  the  page  with  the  video-­‐case.
    • Idea  +  ExecutionPlease  click  here  to  visit  the  page  with  the  video-­‐case.
    • And  finally... “You  won’t  win  a  championship  with  a  bad   forward,  bad  goal-­‐keeper  of  even  a  bad  doctor”Collaboration  &  integration  of  all  the  parties  are   vital  prerequisites  for  success.
    • Generosity PassionThoroughness Efforts Happy  people =Cooperation Grateful  people Yeah,  yeah,  we  know,  Captain  Obvious  helped  us.)
    • Take  Care! Contact  us:Vladimir  Smirnov Victor  Dubrovin  UX  director Business  Development  Director+38  067  961  96  61 +38  067  292  00  64vladimir.smirnov@aimbulance.com victor.dubrovin@aimbulance.com Special  thanks  to  GRAPE  for  the  great  event!