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Dubizzle Presentation at Panasonic Event in Dubai

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This presentation was created by Arto Joensuu, the Marketing Director of Dubizzle

This presentation was created by Arto Joensuu, the Marketing Director of Dubizzle

Published in: Technology

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  • 1. Good morning!@dubizzle #dubizzle
  • 2. What is Dubizzle? Dubizzle is the Largest Classifieds Site in the Arab World. It’s the best place to find Cars, Properties, Jobs, and much much more.
  • 3. What is Dubizzle? In 22 cities, across 14 countries. Available everywhere in Arabic, English & French. Over 1.5m unique users, and 70m page views each month.
  • 4. What is Dubizzle? Now also launched on mobile
  • 5. The Evolving Landscape
  • 6. Digital marketing on a growth path http://arabcrunch.com/wp-content/uploads/2011/03/Arab-world-Digital-Marketing-Trends-infographics.jpg
  • 7. Digital marketing on a growth path http://arabcrunch.com/wp-content/uploads/2011/03/Arab-world-Digital-Marketing-Trends-infographics.jpg
  • 8. Mobile, the new mass medium Mobile broadband subscribers in MEA1 CAGR: +24% 503 429 363 284 227 174 2010 2011 2012 2013 2014 2015 Mobile advertising opportunity in MEA (in mln US$)2 549 CAGR: +34% 418 311 235 175 129 2010 2011 2012 2013 2014 2015Source: 1Pyramid research projections (EDGE, UMTS, HSPA, Mobile WiMax subscribers), 2Informa network projections, Oct 2010, MEA Team projectionsSource: 2InMobi,  h*p://alltopstartups.com/2011/02/27/mobile-­‐adver?sing-­‐opportuni?es-­‐in-­‐africa/,  March  2011  
  • 9. The landscape has changed Company Perspective & Control Consumer Perspective & Control
  • 10. Consumer engagement redefined 81% of Internet sessions start TODAY’S SEARCH with a SEARCH SEO SEM SMO
  • 11. Digital marketing evolution Online Marketing Display Contextual Age of Experimentation Advertising Keywords Collaboration 1994-1997 AD 1996-2000 AD 1999-current 2006 >>
  • 12. Today’s MEDIA redefined
  • 13. Conversations are the new conversion
  • 14. “Give love to get love”
  • 15. Thank You!Thank YouArto Joensuu“el comandante”Marketing Director, Dubizzle.com@artojoensuu Facebook.com/team.dubizzle @Dubizzle