What’s New Media?And what makes it SOCIAL?<br />Christopher Dufour<br />Principal Consultant, @Du4.llc<br />du4@mustbeawes...
New media<br />Aka<br />Digital media<br />Social media<br />Old media given new form via the internet<br />So what?<br />...
Social media overtook porn and email as the #1 activity on the web.<br />Facebook is the most searched subject on Google.<...
Picture courtesy of Bergmans: http://www.north-house.co.uk/page.asp?pid=1<br />
Aspects of social media<br />New media technologies DEMOCRATIZE content.<br />This puts the USER in control.<br />That mea...
New media & CNO/CNA<br />Think of new media as content that is PLATFORM-AGNOSTIC.<br />Two reasons that platform-focused o...
WTF is the “CLOUD???”<br />Imagine a data storage & communication network accessible from any device, anytime, anywhere th...
So… how to influence in a new media age?<br />
Target the cloud<br />
Learn pattern recognition… fast<br />
Know your memes<br />
Thanks<br />Christopher Dufour<br />Principal Consultant, @Du4.llc<br />Twitter | LinkedIn | Blog |Posterous |YouTube<br /...
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What Is New Media? A preso for the UK MOD Cyber Squad

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What Is New Media? A preso for the UK MOD Cyber Squad

  1. 1. What’s New Media?And what makes it SOCIAL?<br />Christopher Dufour<br />Principal Consultant, @Du4.llc<br />du4@mustbeawesome.com<br />http://mustbeawesome.com<br />
  2. 2. New media<br />Aka<br />Digital media<br />Social media<br />Old media given new form via the internet<br />So what?<br />Digital media is ubiquitous– it’s everywhere and you can’t stop it.<br />
  3. 3.
  4. 4. Social media overtook porn and email as the #1 activity on the web.<br />Facebook is the most searched subject on Google.<br />In 2009, online students outperformed traditionally taught students in America.<br />If Facebook were a country, it would be the fifth largest in the world with 2x America’s population.<br />80% of companies worldwide use social media for recruitment.<br />22% of Fortune 500 companies have a public facing blog.<br />In 2009, social gamers (Farmville) bought $2.2 BILLION in virtual online goods. That number is expected to grow to $6 BILLION by 2013.<br />In 20 minutes, Facebook sees—<br />15 BILLION wall posts<br />2.7 MILLION photos<br />10.2 MILLION comments<br />Despite culturally specific social networks like Cloob (Farsi) and Mahktoob (Arabic), Facebook is still the most popular social network.<br />Source: Socialnomics and Communications Conversations by Arik Hanson<br />Some stats<br />
  5. 5. Picture courtesy of Bergmans: http://www.north-house.co.uk/page.asp?pid=1<br />
  6. 6. Aspects of social media<br />New media technologies DEMOCRATIZE content.<br />This puts the USER in control.<br />That means more dialogue, less monologue!<br />…it also means more pictures of cats saying weird things in idiosyncratic language.<br />
  7. 7. New media & CNO/CNA<br />Think of new media as content that is PLATFORM-AGNOSTIC.<br />Two reasons that platform-focused operations will become less and less important/reliable<br />Increase in mobile device use<br />Shift from data storage on local devices to “the Cloud”<br />
  8. 8. WTF is the “CLOUD???”<br />Imagine a data storage & communication network accessible from any device, anytime, anywhere there is an internet connection.<br />Cloud networks are UBIQUITOUS:<br />Google Apps<br />Dropbox<br />Apple iCloud<br />
  9. 9. So… how to influence in a new media age?<br />
  10. 10. Target the cloud<br />
  11. 11. Learn pattern recognition… fast<br />
  12. 12. Know your memes<br />
  13. 13. Thanks<br />Christopher Dufour<br />Principal Consultant, @Du4.llc<br />Twitter | LinkedIn | Blog |Posterous |YouTube<br />See more of my presentations on Slideshare.<br />
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