Engaging in a Now Media Continuum - Du4 for MRi

Engaging in a “now media” continuum
Some tips for influencing in the 21st century
July 6, 2010
Christopher P. Dufour
Senior Vice President for Strategy, MRi

Du4
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You’ll never find an easier target to influence.

First things first…

How do I influence in a Now Media environment?

The 1st rule of Now Media Club is…

The 2nd rule of Now Media Club is…
LISTEN!!!

Enable space for dialogue

Be genuinely involved

Understand your community’s memes
http://www.youtube.com/watch?v=7ZWaWrvJ7nA&feature=player_embedded

Understand tools before deploying them
Courtesy Brian Solis, PR 2.0

Build ecosystems
Courtesy The Dachis Group

Doesn’t sound like you’re spreading YOUR message, does it?

Now = SOCIAL
Social = Participatory
Participatory = Competitive
Competitive = Equilibrium

CaseStudy: BarackObama for President
Courtesy Linkcrafter Blog

How Obama engaged in a Now Media continuum to win 2008 election
Listened to citizens (potential voters)
Listened to competitors, supporters, and other actors
Enabled dialogue via town halls, social media, etc
Genuinely cared about people’s concerns
Used memes to great campaign effect (Pepsi, YouTube)
Researched social tools & used right ones for effect
Built a participatory ecosystem via web & social media

Obama Campaign Community Continuum
Courtesy Linkcrafter Blog

Parting shots

Twitter tips
Follow back EVERYONE
Retweet 4x as much as you tweet
Ensure every 3rd original tweet links to a separate credible source (news, video, other Twitter user, etc.)
Ask questions of your followers
Respond immediately to @replies
Make your tweets easily retweetable (under 120 characters)
Use a human photo
Use simple but attractive background avatar
Use short hashtags
Use multitasking client (Seesmic, TweetDeck, Hootsuite)

Sometimes, people just wanna hate

The future: Geo-location & Hyperlocal

The future: Transmedia

Thanks!
Christopher Dufour
SVP for Strategy, MountainRunner Institute
chris_dufour@mountainrunnerinstitute.com
du4@mustbeawesome.com
Blog at http://mustbeawesome.com
@Du4 on Twitter

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Engaging in a Now Media Continuum - Du4 for MRi

by Christopher Dufour on Jul 08, 2010

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Engaging in a Now Media Continuum - Du4 for MRi — Presentation Transcript