LA Times: Collecting data and store it in one place. Looks at you as a single user across all platforms. Goes into effect today. Pissing some people off, including European governments. Data Liberation front.
3 minutes a month? Not as vibrant as FB or Twitter. Is it doomed?
Yes Google Really is Trying to Take over the World
SMUGGoogle. Yes they really are trying to take over the world. March 1, 2012
A brief history of a Verb Company• Founded in 1997—search• Do No Evil. The epitome of cool• Doodles• Swedish Chef is a search language.• They had a company dog. Really.
A brief history continued• Gradually Expanding: News, Images, Maps, Earth• Still all based on search• In 2006 The O.E.D adds ―google‖ as a verb.• Slowly starts to work into content: YouTube, Blogger, Docs,
The Next Step-Communities• Bringing people together around that content they are creating• Some communities emerged organically• Saw the success of others & wanted some of that• Need to be where people spend time on web. $$$$$$• But….when it comes to making social connections…Google finds it stinks at it.
It seems to be working• 90 million users in less than a year• Android phones driving growth b/c of Gmail• 850K new Android activations a day, says Google• Celebs: Britney Spears. Dolly Parton. Carmelo Anthony. Mark Cuban. Wil Wheaton. Metallica. Martha Stewart. Snoop Dogg.
Google Plus• Finally a real Competitor to Facebook?• Group Your Contacts into Circles • Your content goes only where you tell it to go • You can choose to view only content coming in from specific circles too • Privacy (more on this in a bit)
Google Plus Does Video and More• Hangouts and excellent video conferencing features.• Everyone from President Obama to the Muppets have done a Hangout• Longer Posts- More of a Blog Feel• +1 button– ―Like‖ but deeper
How can we use it in Higher Ed?• Put classes/sections in a circle, create targeted content/discussions• Admissions- chat with prospects• Use it as a photo gallery• Have campus figure/dean etc do a hangout• Retention• Engagement
Drawbacks• Is it FacebookLite? ~ 10% of user base• Analytics seem to be non-existent• Privacy Concerns w/ new Google Policy.• How should you use it?