Turn your camera onUsing Instagram, pictures and other apps in Social Media Brockport SMUG October 4, 2012
This photography thing is pretty cool huh?•Kodak may be going down the tubes but Americans are taking more picturesthan ever!•According to Nat’l Geographic: 80 billion photos in 2011, 105 billion by 2015 •JD Power says 2.5 billion camera phones in use in 2009 •Holy. Crap.
USE PICTURES•So much content out there, you have no excuse•You can use Creative Commons•You can take great pictures yourself•You can get your audience to help•And you can develop a conversation around those images,leading to more engaged users.
Instagram! •It’s an app. •It’s social •It has cool tools •It’s famous. Facebook bought it •Growing like mad. 900K to 7.3 M daily users in 6 months, according to Comscore.
Lots of Brands are Using itGEMTVStarbucksCNNAudiESPNBillboard
Colleges too•UW-Green Bay uses it to drive traffic toother networks and pages•Florida Uses It to Ask Questions•TCU uses it to drive participation duringevents•Read more at US News
Other ideas for using Instagram•Post a fun Picture. Ask your audience to remix and share it•Ask for submissions around an event. Let them knowyou’ll use it.•Contests•Photobooks
It’s not the only game in townFlickr Lives. Being revitalized. Still very popular, lots of sharing and embeddingoptionsSearch any app store and you’ll see dozens of apps.Maybe some you already use in your personal lifeShutterflySnapfish
Ways to capitalize on your photosFrom Social Media Examiner:•Create a hook around your photos•Build a story around your photos•Optimize your photos for search (name them with real words)•Make them shareable