Strong presence across India 13 states 65 Editions 4 languages India’s Largest Newspaper Group MP, Chhattisgarh, Rajasthan,Punjab, Haryana, Chandigarh, HP, Delhi, Maharashtra, Gujarat, Jharkhand & Jammu
Covering 48% ofIndia’s Geographical spread Group footprints Map not to scale
Dainik Bhaskar Group India’s • Trusted by 1.90 crore readers everyday Largest Newspaper • Covers 13 states with 65 Editions Group • Reaches to 1.31 crore urban readers • Bhaskar Markets account - 32% of Indian GDP and 40% of Market potential (MPV)Sources: Indicus Analytics Market Skyline of India 2010 / indiastat.com / RK Swamy BBDO Guide to Market Planning 2008 / IRS 2012 Q1
Newspapers MagazinesStrong presence FM Radio across Media Events & Activation SMS short code Internet Portals
Newspapers • Dainik Bhaskar • Divya Bhaskar • Business Bhaskar • Divya Marathi • DNA • DB Star • DB Gold • Saurashtra Samachar
Newspapers DAINIK BHASKAR A Leading Hindi newspaper• Launched in 1958• Madhya Pradesh, Chhattisgarh,Rajasthan, Punjab, Chandigarh, Haryana,Himachal Pradesh, Uttarakhand, Jharkhand,New Delhi and Jammu.• 36 Editions• 145.53 Lac Readers Source : IRS 2012 Q1
Newspapers DIVYA BHASKAR A Gujarati Newspaper• Launched in 2003• Gujarat and Maharashtra• 7 Editions- Ahemdabad, Rajkot, Sura, Baroda, Bhavnagar, Bhuj and Mumbai• 36.93 Lac Readers Source : IRS 2012 Q1
Newspapers DIVYA MARATHI A Marathi Newspaper• Launched in 2011• Maharashtra• 5 Editions - Aurangabad, Nasik, Jalgaon,Ahmednagar and Solapur
Newspapers BUSINESS BHASKAR A Hindi Financial Newspaper• Delhi, Madhya Pradesh, Chhattisgarh, Punjab, Haryana and Rajasthan• 8 Editions
Newspapers DNA(A Joint Venture between Dainik Bhaskar Group & Zee Group.) An English Newspaper• Launched in 2005• Gujarat, Madhya Pradesh and Rajasthan• 3 Editions• 0.51 Lac Readers Source : IRS 2012 Q1
Newspapers DB STAR A Compact Hindi Newspaper• Madhya Pradesh, Rajasthan and Chhattisgarh• 5 Editions• 2.89 Lac Readers Source : IRS 2012 Q1
Magazine AHA! ZINDAGIThe New Age Monthly Magazine on Positive Living.• Madhya Pradesh, Chhattisgarh,Rajasthan, Chandigarh, Haryana, HimachalPradesh, Punjab, Jharkhand, Gujarat,Maharashtra, Bihar and Uttar Pradesh LAKSHYA The Career and Professional grooming Monthly Magazine• Madhya Pradesh, Chhattisgarh,Rajasthan, Chandigarh, Haryana, HimachalPradesh, Punjab, Jharkhand, Gujarat,Maharashtra, Bihar and Uttar Pradesh
Magazine BAL BHASKAR A fortnightly Children’s Magazine in Hindi• Madhya Pradesh, Chhattisgarh,Rajasthan, Chandigarh, Haryana,Himachal Pradesh, Punjab and Jharkhand YOUNG BHASKAR A fortnightly Children’s Magazine in English• Madhya Pradesh, Chhattisgarh,Rajasthan, Chandigarh,Haryana, Himachal Pradesh, Punjab,Jharkhand, Gujarat and Maharashtra
SupplementsCity Bhaskar is a contemporary, city-specificfeature with infotainment & news that affectsthe city readers. It is a part of the dailynewspaperMadhurima is broadsheet weekly supplementon Wednesday exclusively designed forwomen which carry articles on health, fitness,beauty, fashion, relationship, career & muchmore.Navrang is a broadsheet weekly supplementon Saturday , exclusively on bollywood. It coversmovies review, celebrity interviews & gossip .Rasrang is a broadsheet weekly supplement onentertainment and self development publishedevery Sunday.
FM Radio MYFM-94.3 Jiyo dilse• 4th largest radio network in India.• Currently operational in 17 cities across 7 states in India - Jaipur, Chandigarh, Bhopal, Surat, Raipur, Nagpur, Udaipur, Jalandar, Gwalior, Ahmedabad, Bilaspur, Ajmer, Amritsar, Indore, Jodhpur, Jabalpur, and Kota.• The brand proposition - Jiyo Dil Se, inspires listeners by urging them to follow their heart. It shows them the way to live life to the fullest while giving the brand a young & vibrant feel.
DB Activation & BTVDB Activation, focuses on experientialmarketing to enhance the interactionbetween a brand and its audience. Itsexpertise include events , road shows, mallactivations, school contact programs,personal contact programs, live shows,conferences, trade meets, productlaunches, exhibitions and shoppingfestivals.BTV is a fast growing electronic mediagroup with 7 in-house channels
Internet Portal & Service I MEDIA CORP LTD A subsidiary company that provides integrated internet and mobile interactive services. • It is largest Hindi Newspaper site with 100 Million page views every month.• The digital footprint contains:-www.dainikbhaskar.com - Largest Hindi portal,www.divyabhaskar.com - Largest Gujarati portalwww.dailybhaskar.com - English news site,www.divyamarathi.com - Marathi news portal.• The mobile reach entails having WAP sites,phone applications, and a mobile shortcode54567.
Everyday reaching 1.90 crore readers across India Brand Bhaskar is today synonymous with excellence, speed,quality, ethics & innovation Source : IRS 2012 Q1
The Top 5 Newspaper Groups Dainik Dainik The Times of HT Media Malayala Bhaskar Jagran India Group Group Manorama Group Group GroupPublication AIR Publication AIR Publication AIR Publication AIR Publication AIRDainik Dainik Malayala 14553 16412 The Times of India 7652 Hindustan 12157 9875Bhaskar Jagran ManoramaDivya The Economic Hindustan 3693 I Next 618 792 3805Bhaskar Times (Eng) TimesSaurashtra Midday The Economic 250 422 58 Mint 246Samachar (Eng) Times (Hin)Business Midday Maharashtra 81 162 1401Bhaskar (Guj) TimesDNA* 51 Inquilab 152 Navbharat Times 2588DB Star 289 Nai Dunia 1688 Sandhya Times 90Dainik 98 Nav Dunia 369 Vijay Karnataka 3425Prabhat Kiran Mumbai Mirror 777 Bangalore Mirror 185 Ahmedabad Mirror 71 Pune Mirror 40 Total 19015 Total 19823 Total 17079 Total 16208 Total 9875* Does not include figs of DNA Mumbai, Pune & Bangalore AIR figs (000’s) Source: IRS 12 Q1
Newspaper Groups The ‘India’sLargest NewspaperGroups Comparative Source : IRS 2012 Q1
Target SegmentsReadership acrossvarious target segmentsin India (DB+DVB+SS+BB+DPK+DNA+DB Star) Figs in Lakhs Source : IRS 2012 Q1
State-wise urban ReadershipFigs in % Reach of All Readers of Any Daily in each State Source : IRS 2012 Q1
Divya MarathiWith 5 editions covers Central Maharashtra
Innovative Business Process• The only newspaper group with dominant leadership position in all its markets, including the ones it has recently entered.• The acclaimed pre-launch process of the Twin- Contact Program, is a process redefining newspaper launch.• Recognized as an Orbit-Shifting Innovation by Erehwon Innovation Consulting.• It was awarded the Business Process Innovation Award by Marico Foundation in 2006 and it also features in the book BREAKTHROUGH INNOVATION’ by Porus Munshi.• Dainik Bhaskar’s legendary success in launching newspapers is a case study in several B-schools including MICA and IIM- Ahmedabad
CSR Activities Jal Satyagrah An editorial and communication initiative• “Jal Satyagrah”, Jal Hai toh Kal Hai (Watermovement- If there is water, there istomorrow) aims at motivating readers tosave 15% water in their daily usage• To promote this cause the Group hadalso undertaken various activities andorganized a conference with experts fromUNICEF, UNESCO and InternationalCommission for Irrigation and Drainage.
CSR Activities Tree Plantation• Dainik Bhaskar Group is carrying out treeplantations nationwide.• Motivating the general public to comeforward and plant a tree at their own place.• The Group targets to plant 25 lac trees.
CSR Activities Parinda - Save Bird Campaign• During the peak of summers, when temperaturereaches 45-47 degrees, thousands of birds die dueto lack of drinking water & grains to eat.• “Parinda- Save Birds”. Parinda (pot to containwater & grains in local dialect) were made inconsultation with the forest department &ornithologists.• 50000 water bowls were distributed free of cost• It elicited strong support from readers and thepublic and the state level personalitiesappreciated as well as participated in thecampaign.
Other Initiatives India Pride Awards• The event acknowledges the role of PSUsin Indias progress by awarding them forexcellence.• It is an annual event and has been gracedby the Home Minister – Honble P.Chidambaram, Finance Minister of India -Shri. Pranab Mukherjee & Deputy Chairmanof the Planning Commission - Montek SinghAhluwalia.
Other Initiatives Bhaskar Women of the Year Awards• These awards were set up to recognizeand felicitate deserving women in order toencourage and motivate women to achievegreater heights.• More than 2,000 women participated in 4categories.• This also helped the brand to build aconnection with women readers directly.
Other Initiatives Junior Editor• Junior Editor was an attempt to encouragenewspaper reading habit amongst theyounger generation through increasinginteractivity with the newspaper• 10 states, 42 cities and 592 schoolsparticipated in it and 67130 newspaperswere submitted• Jr. Editor was listed in Guinness book ofWorld Records, Limca book of records aswell as India book of Records
Printing Technology The KBA machine• World class, state of art printing infrastructure,• 50 printing centers• 68 state of the art machines• An installed capacity of approx. 24.77 lac copies per hour• The machine enhances the reading and visual experience
Editorial Technology Matrix for Editorial and Advertising• A web based system providing seamless collaboration of resources on a single platform.• Launched in four languages at 80 locations of the Bhaskar Group and DNA.
Awards & Recognition• World largest manual newspaper : more than 60,000 kids participated: Gunniess Book of record 2011• Indias first perfumed newspaper; 41 lac copies: Limca Book of Records• Brand Leadership Award GLOBAL AWARDS FOR BRAND EXCELLENCE.2011• International Newspaper of the Year, CMO Asia Awards 2011• Gold Award for Best in Print, Wan-IFRA, 10th Asia Media Award 2011• Marketing Solutions for Advertising Clients, INMA Awards, 2010• Media Abby Bronze Award at Goa Ad Festival 2009• Platinum Award for public service category at 39th Creativity• Silver Award for Newsletter B2B category at 39th Creativity
Awards & Recognition• Dainik Bhaskar adjudged Consumer Superbrand (2009-10)• World’s Largest Tea Party : INDORE Guinness World Record• APMA Awards (Asian Publishing Management Awards) -• Gold Award for Best Launch in Punjab• Silver award at the National Awards for Excellence in printing 2011.• Newspaper Printer of the Year 2011 award by Print Week.• Print Week - India Newspaper Printer of 2009• IFRA Best in Print 2004• Brand Leadership Award - Radio,• Global Awards for Brand Excellence. 2011• Radio Channel Of The Year, CMO Asia Awards 2011• International Broadcasting Excellence Award 2010