Social Media marketing-by a virgin                            Dr. Wendy Maddocks-Jennings (RN, DHlthSc)                   ...
Who are MJ Health and why do we                      need social media marketing?                        Niche natural ski...
Social Media Time Line          2009- 1 website + 1 text only occasional newsletter          2010 attended workshops by NZ...
Our Social Media Goals            An authentic, honest brand image which reflects our            uniqueness, and enables us...
Social Media Marketing 101              Integration is the key                    Web + Blog + Face Book +Twitter + youtub...
Facebook                           friend   friendSaturday, 24 March 12      friend   friend
new person                        new person                         new person                                      I can...
Face Book AdvertisingSaturday, 24 March 12
Saturday, 24 March 12
Saturday, 24 March 12
Benefits for us              Able to communicate with our customers- drive to data base              through competitions (...
what we do and don’t do          more than 80% of posts are not about selling          actively participate in other’s pos...
Make sureyour website is  shareableSaturday, 24 March 12
Saturday, 24 March 12
Thank you for your time-any                        questions?Saturday, 24 March 12
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Marketing by a Social Media Virgin

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Marketing by a Social Media Virgin

  1. 1. Social Media marketing-by a virgin Dr. Wendy Maddocks-Jennings (RN, DHlthSc) MJ Health Ltd NZSaturday, 24 March 12
  2. 2. Who are MJ Health and why do we need social media marketing? Niche natural skin care products- main market is export- >90% + beauty salons Mass market retail range Advise + consultancySaturday, 24 March 12
  3. 3. Social Media Time Line 2009- 1 website + 1 text only occasional newsletter 2010 attended workshops by NZTE/NPNZ planned total revamp of all our (limited) on line activity 2011/2012 3 new websites www.doctorwendy.net; www.aromaticadventures.com; www.fromnature.biz 2 newsletters (different targets) 3 blogs + 1 twitter + linked in + 3 face book pages + google plus + you tube + I am sure some others I don’t even know about...Saturday, 24 March 12
  4. 4. Our Social Media Goals An authentic, honest brand image which reflects our uniqueness, and enables us to personally communicate with our customers To attract people to our data bases so we can engage with them at a future date To learn more about our customers The best possible exposure for the least possible $Saturday, 24 March 12
  5. 5. Social Media Marketing 101 Integration is the key Web + Blog + Face Book +Twitter + youtube + print= interconnected brand image Tap into like minded networks that suit your brand Where do your customers and competitors lurk??Saturday, 24 March 12
  6. 6. Facebook friend friendSaturday, 24 March 12 friend friend
  7. 7. new person new person new person I can personally new person communicate with this person via messageSaturday, 24 March 12
  8. 8. Face Book AdvertisingSaturday, 24 March 12
  9. 9. Saturday, 24 March 12
  10. 10. Saturday, 24 March 12
  11. 11. Benefits for us Able to communicate with our customers- drive to data base through competitions (digital + print), free newsletters, paid facebook adverts Able to monitor our brand digitally (e.g. picked up Chinese blog and copy cat activity in China and able to stop this) Can monitor ROI quickly- how many clicks/hits The pace is moving fast though- can be over whelmingSaturday, 24 March 12
  12. 12. what we do and don’t do more than 80% of posts are not about selling actively participate in other’s posts from like minded business or fora- Share knowledge freely- things that your expert in - answer on line questions about the topic, offer to run a Q and A session on line Competitions and giveaways- in exchange for reviews and feed back- this has been very successful for us both in NZ and UK-check local regulationsSaturday, 24 March 12
  13. 13. Make sureyour website is shareableSaturday, 24 March 12
  14. 14. Saturday, 24 March 12
  15. 15. Thank you for your time-any questions?Saturday, 24 March 12
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