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Marketing by a Social Media Virgin
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Marketing by a Social Media Virgin


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  • 1. Social Media marketing-by a virgin Dr. Wendy Maddocks-Jennings (RN, DHlthSc) MJ Health Ltd NZSaturday, 24 March 12
  • 2. Who are MJ Health and why do we need social media marketing? Niche natural skin care products- main market is export- >90% + beauty salons Mass market retail range Advise + consultancySaturday, 24 March 12
  • 3. Social Media Time Line 2009- 1 website + 1 text only occasional newsletter 2010 attended workshops by NZTE/NPNZ planned total revamp of all our (limited) on line activity 2011/2012 3 new websites;; 2 newsletters (different targets) 3 blogs + 1 twitter + linked in + 3 face book pages + google plus + you tube + I am sure some others I don’t even know about...Saturday, 24 March 12
  • 4. Our Social Media Goals An authentic, honest brand image which reflects our uniqueness, and enables us to personally communicate with our customers To attract people to our data bases so we can engage with them at a future date To learn more about our customers The best possible exposure for the least possible $Saturday, 24 March 12
  • 5. Social Media Marketing 101 Integration is the key Web + Blog + Face Book +Twitter + youtube + print= interconnected brand image Tap into like minded networks that suit your brand Where do your customers and competitors lurk??Saturday, 24 March 12
  • 6. Facebook friend friendSaturday, 24 March 12 friend friend
  • 7. new person new person new person I can personally new person communicate with this person via messageSaturday, 24 March 12
  • 8. Face Book AdvertisingSaturday, 24 March 12
  • 9. Saturday, 24 March 12
  • 10. Saturday, 24 March 12
  • 11. Benefits for us Able to communicate with our customers- drive to data base through competitions (digital + print), free newsletters, paid facebook adverts Able to monitor our brand digitally (e.g. picked up Chinese blog and copy cat activity in China and able to stop this) Can monitor ROI quickly- how many clicks/hits The pace is moving fast though- can be over whelmingSaturday, 24 March 12
  • 12. what we do and don’t do more than 80% of posts are not about selling actively participate in other’s posts from like minded business or fora- Share knowledge freely- things that your expert in - answer on line questions about the topic, offer to run a Q and A session on line Competitions and giveaways- in exchange for reviews and feed back- this has been very successful for us both in NZ and UK-check local regulationsSaturday, 24 March 12
  • 13. Make sureyour website is shareableSaturday, 24 March 12
  • 14. Saturday, 24 March 12
  • 15. Thank you for your time-any questions?Saturday, 24 March 12