Amplify user engagement with Game Mechanics - Vidhatanand
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  • 1. VIDHATANAND Founder, Vocabmonk.com A Gamified and Personalized vocabulary building tool powered with Artificial Intelligence. Twitter : @vidhatanand Email : vidhatanand@vocabmonk.com
  • 2. GAMIFICATION Amplifying user engagement with Game Mechanics Gamification is the use of game thinking and game mechanics to engage users in solving problems.
  • 3. Users of www.myboringsite.com
  • 4. Why are the users silent or do they just seem silent? • • • • • • • • They don’t comment. They don’t submit articles/posts. They don’t return frequently. They don’t refer the website to friends. They don’t complete their profile. They don’t connect facebook/twitter accounts They don’t use the share link at all. They don’t ……….
  • 5. We will make them active, regular, and frequent contributors. Motivation with Gamification
  • 6. History It has existed since long, in a wide variety of activities to drive actions. • Teaming sales group to outperform other teams. • Incentives for extra sales. • Monthly sales target reminders. Many more you can think of.
  • 7. Psychology How game mechanics/dynamics are able to drive actions? Human behavior is a result of the precise temporal convergence of three factors Motivation: the person wants desperately to perform the behavior. Ability: the person can easily carry out the behavior. Trigger: the person is triggered to do the behavior (i.e. he is cued, reminded, asked, called to action, etc.)
  • 8. Myboringsite.com : Gamified New myboringsite.com : Gamified
  • 9. Enough talks, Real figures: Vocabmonk.com 16 Minutes/Per User 28 Minutes/Per User
  • 10. Lets get to drupal : Modules 1. 2. 3. 4. 5. 6. 7. Userpoints Badges Achievments Rules Views Profile Complete Percentage Badgeville Integration
  • 11. ?