Drizzlin- Social Media Consultancy

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Drizzlin- Social Media Consultancy - Presentation Transcript

  1. DRIZZLIN Social Media Consultancy An Introduction
  2. WHO WE ARE
    • Pioneers in the social media space in India
    • Launched operations in January 2008
    • Mumbai | Delhi | Bangalore
    • Offer comprehensive social media services - daily monitoring, online reputation management and engagement consultancy
  3. WHAT WE DO Our Social Media Services: We offer businesses customized solutions to monitor and engage with people talking about their brand, products and services at various venues across the online web
  4. HOW WE DO IT Consumer Insight Consumer Engagement Brand Monitoring Social Polls Analysis of Television and print campaign Social Platforms Blogger Outreach Corporate Blog Engagement campaigns
  5. CONSUMER INSIGHTS
  6. BRAND AUDITS
  7. Case: Avaya Global Connect, India Objective: To understand the sentiment around Avaya products and the brand, as reflected in online conversations
    • What we did
    • Recorded conversations on technical and telecom forums, social networking sites, multi-media sharing sites, message boards and blogs
    • As the campaign progressed, we also recorded conversations around Avaya (Global) that had an impact on an Indian target consumer, in addition to conversations around Avaya’s competitors
    • Identified Conversation Influencers on the basis of their venue of influence, the topics they were discussing and the tonality of their conversations along with other details.
    • We also made recommendations and suggestions to help Avaya respond to these conversations - for example, by responding to product (technical) queries, sharing new product information with online content creators, etc
    Audit
  8. LIVE MONITORING
  9. Case: ICICI Group Objective: To monitor daily conversations around the ICICI group and to evolve an appropriate engagement strategy / response mechanism
    • What we do
    • Daily conversations around ICICI across multiple venues - blogs, forums, complaint boards, microblogs, social networks - are monitored and analyzed for tonality
    • Crucial conversations are earmarked and passed on to the concerned departments at ICICI for appropriate action
    • Any trends in conversation, especially any movements in volume of conversation, are reported, as also conversations around competitors
    • Suggestions to address online consumer grievances
    Live Monitoring
  10. Reporting Our reporting is powered by SiSense Prism, a user-driven business intelligence tool.
    • Some features:
    • Customized dashboards that let you view real-time data
    • Users can apply various filters and formulas to create customized reporting formats
    • Displays results in widgets, reports and group documents - PDF and printable reports supported
  11. CONSUMER ENGAGEMENT
  12. Case: Nandan Nilekani, Co-chairman of the Board of Directors, Infosys, recently released his book 'Imagining India' Objective: Create various ideas covered in the book, pre-release anticipation around the book and fuel discussion around the
    • What we did:
    • Created a site, imaginingindia.com, that carries snippets of each chapter and lets users share their own thoughts on the ideas covered in these chapters
    • Approached 25 influential bloggers with an offer to review the book - the site links back to the reviews on these blogs, along with reviews by mainstream media
    • Created Orkut and Facebook communities around the book and approached members of other relevant communities to join
    Blog www.imaginingindia.com
  13. Case: Airtel-Impatientones Objective: To popularize Airtel's broadband service
    • What we did:
    • Conceptualizing and executing an online show 'The Impatient Ones' that features three young go-getters that symbolize today's youth - hungry for achievement and constantly on the look out for services that are bigger-better-faster
    • Related online marketing for the show - creating fan pages on Facebook and Orkut, YouTube and Flickr channels
    • Numerous interactions on Twitter, Facebook and Orkut; more than 6300 views on the Youtube channel in the duration of the campaign.
    • Bloggers spoke about the campaign, there were number of tweets about it.
    Engagement Campaign: www.impatientones.com
  14. Case: InMe, leading organizer of adventure camps for children Objective: Use the online platform to connect with inme’s core audience – children between the ages of 9 -17 yrs
    • What we did:
    • Creating an interactive website that is high on video / photo content.
    • Related online marketing - creating fan pages on Facebook and Orkut, YouTube, Twitter and Flickr channels
    • Outreach: Relevant school communities on social networks, mommy bloggers, etc
    Building content & integrating it www.inme.in
  15. Case: Solidworks – the leading innovator in the field of 3D CAD technology Objective: Creation of a community targeting MCAD designers in India
    • What we are doing:
    • Creating an interactive forum for MCAD designers across the country, and giving them a platform to share information, interact with each other
    • Country-wide launch contest with online-offline integration (across professional communities, engineering colleges, etc)
    • Sharing information on existing, active platforms
    Building a Community www.designbetterproducts.in/blog
  16. Case: ESPN Objective: To popularize ESPN’s coverage of the Australian Open
    • What we did:
    • Launched a contest ‘matchbunk’ that let users submit whacky excuses to bunk work, stay at home and watch the match instead
    • Created profiles on Facebook, Orkut and Twitter that provided latest updates from the Australian Open, along with photos / videos from the series
    • Over 450 people joined the Facebook community alone, during the duration of the campaign.
    Social Network Campaign http://www.facebook.com/group.php?gid=46106651798&ref=ts
  17. Thank You Contact: deepak.goel@drizzlin.com

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