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  • 1. Out-Of-BoardroomThinking
  • 2. These are your customers
  • 3. Some are satisfied
    Some are delighted
    Some are dissatisfied
    Some are fuming
  • 4. But they understand their problems and needs
  • 5. At times, they can generate more ideas than an organization internally can
  • 6. Invite them to an online community
  • 7. Connect them with each other
  • 8. Initiate discussions, set directions, throw pointers and moderate
    That’s a great response, let’s refine and vote for top ideas.
    Let’s get some ideas on what new stuff you’d like.
    What about our packaging?
  • 9. Encourage and incentivize
    Its not just the reward, but, the empowerment, the recognition, and, the creative involvement that makes them participate
  • 10. As a result of collective discussion and ideation, most latent needs and most approved ideas will emerge which can then be quantitatively verified
  • 11. What do you get?
    Not that research is useless, just that simple things can be useful too
  • 12. linkedin.com/companies/Drizzlin-Media
    facebook.com/DrizzlinSocialMedia
    slideshare.net/Drizzlin
    twitter.com/Drizzlin