Initiate discussions, set directions, throw pointers and moderate That’s a great response, let’s refine and vote for top ideas. Let’s get some ideas on what new stuff you’d like. What about our packaging?
Encourage and incentivize Its not just the reward, but, the empowerment, the recognition, and, the creative involvement that makes them participate
As a result of collective discussion and ideation, most latent needs and most approved ideas will emerge which can then be quantitatively verified
What do you get? Not that research is useless, just that simple things can be useful too