DEVELOPING A GLOBAL BRAND THE OPPORTUNITY FOR INDIAN BUSINESS
ONE GLOBAL BRAND THAT YOU ENGAGE WITH EVERY DAY?
BOOKSELLERS AND SHOE RETAILERS  AS GLOBAL BRANDS?
EMERGING BRANDS AS GLOBAL BRANDS
 
IN FACT THERE HAS NEVER BEEN A BETTER  TIME TO BUILD A GLOBAL BRAND
IS THIS UNIQUE TO INDIA ?
NO .
IS THIS ONLY FOR BIG BUSINESSES ?
NO .
?
DIGITAL AS AN ENABLER FOR GLOBAL BRANDING <ul><li>ACCESS TO A GLOBAL CONSUMER - CONTENT </li></ul><ul><li>ACCESS TO THE BE...
THE INDIA ADVANTAGE
BUILDING A STRONG GLOBAL BRAND
<ul><li>REALIZING YOUR ASSETS AND LEVERAGING THEM </li></ul><ul><li>GOING BEYOND THEM AND INNOVATING </li></ul><ul><li>BUI...
YOUR ASSETS
THERE ARE  2213  TRADEMARK APPLICATIONS FILED IN THE US WITH THE WORD YOGA. 2000 SINCE 2001. YOGA IS A  $6bn  INDUSTRY TODAY
CHINA UNION PAY (CUP) - EXAMPLE <ul><li>THE CASE FOR THE INDIAN DIASPORA </li></ul>
GOING BEYOND THEM
CHALLENGING THE ‘PROVENANCE PARADOX’?
CHOCLATES ARE FROM BELGIUM. HOW ABOUT COTE D’IVOIRE? PIZZA’S ARE FROM ITALY BUT PIZZA HUT?? HAVE YOU HEARD OF CHINESE BEER...
TECHNOLOGY – INDIA MANUFACTURING - ? FASHION - ?? WINE - ???
RELEVANCE - SUITING IT YOUR AUDIENCE
BROADCAST TO THE WORLD KEEP A CONSISTENT BRAND TALK IN THEIR LANGUAGE  ENGAGE WITH PEOPLE BE VALUE ORIENTED CO CREATE
ARE WE READY ?
THANK YOU www.drizzlin.com
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How the web enables Business to tap Global Markets

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At Drizzlin Media we believe the web is a fair playing ground for all brands to become global!

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  • 10 YEARS BACK..
  • AMAZON - $34 bn 2010 REVS STARTED 1995 AVAILABLE IN 5 LANGUAGES ZAPPOS - $1 bn + IN REVS CROCS – FOUNDED 2002 700mn + SALES 2008 40% SALES ONLINE DEDICATED WEBSITES IN CHINA, HUNGARY, INDIA, ISRAEL, PHILLIPINES
  • PG e-Store Crocs.com
  • CULTURE – YOGA, FOLK DANCE, SPIRITUALITY (ISKCON, ART OF LIVING, OSHO) TRENDS – VEGETARIANISM, AYURVEDA, NEEDS – BALANCED LIFE, PEACE CONFIDENCE – IN OURSELVES PEOPLE TODAY – AN INDIAN DIASPORA
  • WE’VE ALREADY DONE A GOOD JOB WITH THE IT OUTSOURCING INDUSTRY
  • THE NEED TO HAVE GLOBAL CONSISTENCY BUT LOCAL APPLICABILITY
  • How the web enables Business to tap Global Markets

    1. 1. DEVELOPING A GLOBAL BRAND THE OPPORTUNITY FOR INDIAN BUSINESS
    2. 2. ONE GLOBAL BRAND THAT YOU ENGAGE WITH EVERY DAY?
    3. 3. BOOKSELLERS AND SHOE RETAILERS AS GLOBAL BRANDS?
    4. 4. EMERGING BRANDS AS GLOBAL BRANDS
    5. 6. IN FACT THERE HAS NEVER BEEN A BETTER TIME TO BUILD A GLOBAL BRAND
    6. 7. IS THIS UNIQUE TO INDIA ?
    7. 8. NO .
    8. 9. IS THIS ONLY FOR BIG BUSINESSES ?
    9. 10. NO .
    10. 11. ?
    11. 12. DIGITAL AS AN ENABLER FOR GLOBAL BRANDING <ul><li>ACCESS TO A GLOBAL CONSUMER - CONTENT </li></ul><ul><li>ACCESS TO THE BEST INFORMATION – BOTH BUSINESS AND CONSUMER </li></ul>
    12. 13. THE INDIA ADVANTAGE
    13. 14. BUILDING A STRONG GLOBAL BRAND
    14. 15. <ul><li>REALIZING YOUR ASSETS AND LEVERAGING THEM </li></ul><ul><li>GOING BEYOND THEM AND INNOVATING </li></ul><ul><li>BUILDING RELEVANCE TO A GLOBAL AUDIENCE </li></ul>
    15. 16. YOUR ASSETS
    16. 17. THERE ARE 2213 TRADEMARK APPLICATIONS FILED IN THE US WITH THE WORD YOGA. 2000 SINCE 2001. YOGA IS A $6bn INDUSTRY TODAY
    17. 18. CHINA UNION PAY (CUP) - EXAMPLE <ul><li>THE CASE FOR THE INDIAN DIASPORA </li></ul>
    18. 19. GOING BEYOND THEM
    19. 20. CHALLENGING THE ‘PROVENANCE PARADOX’?
    20. 21. CHOCLATES ARE FROM BELGIUM. HOW ABOUT COTE D’IVOIRE? PIZZA’S ARE FROM ITALY BUT PIZZA HUT?? HAVE YOU HEARD OF CHINESE BEER? AUSTRALIAN WINE?...
    21. 22. TECHNOLOGY – INDIA MANUFACTURING - ? FASHION - ?? WINE - ???
    22. 23. RELEVANCE - SUITING IT YOUR AUDIENCE
    23. 24. BROADCAST TO THE WORLD KEEP A CONSISTENT BRAND TALK IN THEIR LANGUAGE ENGAGE WITH PEOPLE BE VALUE ORIENTED CO CREATE
    24. 25. ARE WE READY ?
    25. 26. THANK YOU www.drizzlin.com
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