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How the web enables Business to tap Global Markets
 

How the web enables Business to tap Global Markets

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At Drizzlin Media we believe the web is a fair playing ground for all brands to become global!

At Drizzlin Media we believe the web is a fair playing ground for all brands to become global!

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  • 10 YEARS BACK..
  • AMAZON - $34 bn 2010 REVS STARTED 1995 AVAILABLE IN 5 LANGUAGES ZAPPOS - $1 bn + IN REVS CROCS – FOUNDED 2002 700mn + SALES 2008 40% SALES ONLINE DEDICATED WEBSITES IN CHINA, HUNGARY, INDIA, ISRAEL, PHILLIPINES
  • PG e-Store Crocs.com
  • CULTURE – YOGA, FOLK DANCE, SPIRITUALITY (ISKCON, ART OF LIVING, OSHO) TRENDS – VEGETARIANISM, AYURVEDA, NEEDS – BALANCED LIFE, PEACE CONFIDENCE – IN OURSELVES PEOPLE TODAY – AN INDIAN DIASPORA
  • WE’VE ALREADY DONE A GOOD JOB WITH THE IT OUTSOURCING INDUSTRY
  • THE NEED TO HAVE GLOBAL CONSISTENCY BUT LOCAL APPLICABILITY

How the web enables Business to tap Global Markets How the web enables Business to tap Global Markets Presentation Transcript

  • DEVELOPING A GLOBAL BRAND THE OPPORTUNITY FOR INDIAN BUSINESS
  • ONE GLOBAL BRAND THAT YOU ENGAGE WITH EVERY DAY?
  • BOOKSELLERS AND SHOE RETAILERS AS GLOBAL BRANDS?
  • EMERGING BRANDS AS GLOBAL BRANDS
  •  
  • IN FACT THERE HAS NEVER BEEN A BETTER TIME TO BUILD A GLOBAL BRAND
  • IS THIS UNIQUE TO INDIA ?
  • NO .
  • IS THIS ONLY FOR BIG BUSINESSES ?
  • NO .
  • ?
  • DIGITAL AS AN ENABLER FOR GLOBAL BRANDING
    • ACCESS TO A GLOBAL CONSUMER - CONTENT
    • ACCESS TO THE BEST INFORMATION – BOTH BUSINESS AND CONSUMER
  • THE INDIA ADVANTAGE
  • BUILDING A STRONG GLOBAL BRAND
    • REALIZING YOUR ASSETS AND LEVERAGING THEM
    • GOING BEYOND THEM AND INNOVATING
    • BUILDING RELEVANCE TO A GLOBAL AUDIENCE
  • YOUR ASSETS
  • THERE ARE 2213 TRADEMARK APPLICATIONS FILED IN THE US WITH THE WORD YOGA. 2000 SINCE 2001. YOGA IS A $6bn INDUSTRY TODAY
  • CHINA UNION PAY (CUP) - EXAMPLE
    • THE CASE FOR THE INDIAN DIASPORA
  • GOING BEYOND THEM
  • CHALLENGING THE ‘PROVENANCE PARADOX’?
  • CHOCLATES ARE FROM BELGIUM. HOW ABOUT COTE D’IVOIRE? PIZZA’S ARE FROM ITALY BUT PIZZA HUT?? HAVE YOU HEARD OF CHINESE BEER? AUSTRALIAN WINE?...
  • TECHNOLOGY – INDIA MANUFACTURING - ? FASHION - ?? WINE - ???
  • RELEVANCE - SUITING IT YOUR AUDIENCE
  • BROADCAST TO THE WORLD KEEP A CONSISTENT BRAND TALK IN THEIR LANGUAGE ENGAGE WITH PEOPLE BE VALUE ORIENTED CO CREATE
  • ARE WE READY ?
  • THANK YOU www.drizzlin.com