Founder & CEO Deepak’s one of the most passionate evangelists for social media around, and we
suspected he never really had an alternative career plan in place. The story, as it plays
in our minds, would be something like this:
Scene 1: (Twenty-odd years ago)
Little Deepak and his assorted friend circle of other 7-year olds are having a serious-
type discussion on career choices. While most of the kids had predictable answers,
‘Attorney-General of the country’, ‘Orthodontist’, ‘Investigative reporter’, little Deepak
had his heart set on becoming one of the pioneers in the social media space in the
country. The other children scoffed at him; back then the internet was only in its
infancy. “Social media? Hahaha. Why don’t you just set up a search engine, called, uh,
let’s see, Google – yeah, Google – and slowly monopolize the internet? Social media
indeed!” Little Deepak was a little discouraged when he heard these words, but wasn’t
going to lose hope, for sure. And so, he made a secret vow to set up his own agency
when he was all grown-up.
Scene 2: (The present)
Deepak has his own agency. And we are it. Tada!
Ok, so we just gave our collective imagination a little spin. But, to learn more about
Deepak and what productive work he’s churned out so far, simply visit his LinkedIn
profile here. And we promise you there won’t be jokes there – he personally wrote all
the stuff there. :)
Nina has approximately 5 years working experience in the insurance industry in
financial reporting Analysis, compliance with GAAP reporting etc; all in all something
that seems to be a boring profile right? Wrong actually.
As boring as it may sound, coupled with the approximately 4 years as Public Relations
and Account Executive for Couture Fashion Week Inc. , the same profile has given birth
to something which can only be described as the Holy Grail of Profiles.
To summarize her profile is to create a strong bond with luxury brands her experience
being in the toughest testing ground in the world; New York and in building working
relationships through high society magazine, the meeting place of the high movers.
In a classical ‘social media brought us together’ type moment, Robin and Deepak first
connected with each other on LinkedIn – Robin was looking to connect with people
who shared his passion for social media, while Deepak was being his usual networking
Two things about Robin immediately become apparent if you’ve spent any length of
time with him – his passion for the Indian Railways, and his extensive knowledge of
the business world. The latter becomes even more obvious when Robin and Deepak
(who is quite well-read himself) get into one of their routine arguments about a
company’s origin / business / ownership – a Google search almost always favors Robin.
Robin also worked with Oracle as a Business Development Consultant before his foray
into online marketing. He has been involved in auditing and understanding the social
media opportunities for many companies in India. To learn more about Robin, visit his
Linked In profile here.
Sasha started working at 17. The fact that the Indus Valley Civilisation wouldn’t get you
a job was something she realised five years before her peers. Sasha likes DJ Tiesto. You
probably won’t end up working in what you study was also something she found out –
the hard way. Sasha’s iPod Nano is called Bloo.
After working in marketing companies, counselling firms, production houses and at
least four television channels, co-founding The Writing School, an e-learning company,
she decided that life would probably be best lived in Chrome. Sasha earned USD 5,000
for that plug. So she started and maintains ‘Healthy Living India,’ a blog about
everything from making martinis to kneading dough with her elbows to preserve all
seven nutrients to working out. Sasha hates test cricket. But that (gasp!) still wasn’t
enough. So she strapped on her climbing boots for her next challenge. On hindsight, a
raincoat might have been a better idea. Get it? Get it?
Sasha hid the fact that she used Orkut during her Drizzlin interview. Sasha had to give
back the USD 5,000 to avoid a libel suit. She wants to add an extra dimension to her
social media portfolio by learning how to develop Facebook apps – a task, if
accomplished, will make her the only coder on the frikkin planet who doesn’t sweat
profusely when talking to women.
We got Sharan to write this write-up, so it’s actually me, writing in third-person,
pretending to be someone who’s officially appointed to write about me. Which is
actually me, officially. Woah… my brain hurts.
Starting his professional career at 17, Sharan ran his own business building and selling
gaming computers at his own store. After completing his BMS in international finance
(why finance?), Sharan went back to the gaming industry, and built some of the first
and largest gaming communities in India for Level Up! Games and Kreeda Games. After
dabbling around some more with both traditional and non-traditional marketing and
mediums Sharan decided to make life a living hell (awesome living hell though) for a
different group of people, and joined Drizzlin.
We’re not sure what he does here. He can be found dancing around randomly
humming Frank Sinatra, while wearing a Pac-man t-shirt and shadow boxing… usually
during important client meetings. The office grapevine suggests that the boss keeps
him around for his rugged good looks, charm, sense of humour and ability to write
about himself in 3rd person.
Sandeep’s the Delhi-Pune-Ahmedabad-Mumbai kid, the kind of hopping which made
him cultureless. The nasty beginning, of course because he’s made the mistake of
getting the meanest person in the company to write his ‘About’ section. Controlling the
narcissist urges, we introduce you to Sandeep Malhotra, our research maestro, who
has interned in more companies than are in Nifty and has blessed Drizzlin with the
opportunity to become his first proper job.
He graduated in business administration from the hunky Symbiosis and is a PGDM in
Communications Management and Entrepreneurship from MICA. He’s been all over
newspapers during his MICA times.
Sandeep looks too young for his age and constantly jumps around when he’s hungry.
He’s got a smokin’ buddy in Sabir, a research-shoulder-to-nag-on in Anagha, a
colleague to look upto in Robin, a bully in Sharan, a bigger bully in Juhi, and a tiffin-
mate in Rishabh. Deepak likes him a lot cuz he’s new.
Sandeep’s life in Mumbai started with a bang when his roommate turned out to be the
next big Director of Bollywood and now Sandeep looks for more and more things in
the city to call his. He’s quite a guy when you learn to hang out with him. Has a story
On a personal quest to work only for funny-sounding companies, Jenny’s resume
includes The World Toilet Organization, Pardada Pardadi Educational Society,
WebChutney and Weight Watchers (where, for the record, she didn’t actually watch
anyone’s weight). Jenny’s expertise lies in helping companies with their web presence;
you may have seen her quoted in recent news articles about World Toilet Day which,
thanks to her, was mentioned in 650 media outlets worldwide. Now based in
Singapore, Jenny has lived in seven countries in her thirty-one years; yet she speaks
only English fluently. (Although she is capable of asking someone in German how their
elbow feels, should the subject come up.)
Luke” has been a go getter from his childhood. Actually the word go-getter was used
for the lack of a better option; he actually deserves more. Considering that he is one of
the youngest awardees of a National patent at the age of 8 as also the fact that in high
school he had opened a second hand auction house (which he later on build as a
business connecting 16 universities) on the school intranet speaks volumes of him. An
adventurer by spirit, travelling to unexplored territory is something of a passion only
equalled by his love for live musical events. So when “Luke” talks; we (and we hope in
the future you as our customer) listen. Simply because his insights on pulse of the
market have been beating that of the big 4 since he was a kid and that’s consistency.
The newest, youngest and (educationally)least qualified member of the Drizzlin team.
Being the first to be placed from her batch is her biggest braggable achievement as of
now. Having sworn to financial independence when she was 18, at 900 business
reviews and going she’s the highest reviewer of one (secret) website.
One summer morning Juhi just got up and went to Bhopal to research about the
second generation victims of the Bhopal Gas Tragedy. She came back a month later
with 50 audio interviews and over 1500 photographs taken from her phone. Then
interned under Raghu Rai and took up photography as a passion. What she has seen
through the lens makes her a painfully idealist conversationalist.
Juhi refuses to study more as the average IQ at her graduation college has scarred her
for life. Her “mentors” claim she’s extremely bright but “pathbhrasht” (On the wrong
path). She learnt bits of Psychology, International Relations, Film making, Media Law,
Marketing, Advertising, Photography, Radio, and Website design as a part of her
“Social-Media wise”, Juhi is a self proclaimed Facebook +Youtube guru and aims to be a
power twitter user in the near future.
Folks…. We are proud to present… Rishabh. No, he’s no stand up comedian (but has a
good sense of humour – or so he thinks). He’s no bodybuilder (far from it); no GPA
"guru" etc. He’s a typical guy next door – cute, smart, generous, and caring, like in the
movies. blah blah blah…
P.S. the above was an advertorial sponsored by Rishabh
Now to the “real” bit (After Matrix who knows what’s real anyways) : A passionate
Japanese anime and manga fan, an avid reader, a movies and music buff, totally
hooked on to web 3.0, sounds like a typical geek right? Well for starters, he’s a total
extrovert, knows how to read write and speak 4 languages and a little bit of French.
Also He is widely rumoured to embody the "Gujju" spirit (or whatever that means) in
An alumnus of MICA, his interests typically lie in the branding sphere though he keeps
referring to it as "pfaff". A complete foodie, though his being a veggie doesn’t really
give him too many options to experiment. Oddly enough with all his love for his
laptop, he loves travelling and has travelled almost the entire length and breadth of
the country. It’s no surprise then that his lifelong dream has been to take a trip around
the world but at someone else’s expense. Enough said, lets end this with his favourite
phrase, cool chhe!
We consider it our duty to warn you that Sabir only looks innocent, but we can assure
you he’s anything but. He also survives solely on a diet of instant noodles and
sandwiches, and we are rooting for him as the next author of ‘101 Ways to Cook
Noodles and Eat It Every Damn Day of Your Life’.
After his graduation in Economics, Sabir started working with an online marketing firm
in Mumbai where his role involved charting out marketing agendas, branding and web
marketing strategies. He was also actively involved in devising Search Engine
Optimization and PPC strategies.
Sabir scours the web for meaningful conversations relating to brands. His methods
involve both the use of manual and automated technologies.
You’d be forgiven for thinking we work with the mafia bosses in Mumbai, when one of
our team-members insists on going around town saying stuff like ‘gadda khod ke gad
dalungi’ (which roughly translates to – I’ll dig a hole in the ground and shove your fat
little ass in there – of course, we’ve used a little creative license here). But that’s just
Anagha when she’s in one of her ‘bhai-giri’ moods – the rest of the time, she’s just this
very sweet, quiet creature – among the few voices of reason in our eclectic team.
Anagha completed her Masters in Computer Application from Pune University and this
is her first job. A strictly no-nonsense person, she is also spared most of our bullying –
no one wants to take ‘panga’ with a ‘bhai’ after all!
Oh look at our new year resolution! We’re upto something good. :) Meet our CSR
Expert Madhu! Working as a researcher for over four and a half years, Madhumanti has
around 10 publications and a demonstrated ability to work with rights based people’s
movements and campaigns. By holding public meetings and providing capacity
building to activist groups, she has contributed significantly to the nationwide SEZ
She holds a Post Graduate Diploma on Environmental Law from National Law School of
India University, a MA in Social Work from Tata Institute of Social Sciences and almost
an in MA Economics from Pune University. She has worked with Greenpeace India as a
campaigns researcher on the environmental aspects of agriculture and genetic
engineering. Now THAT is something! She’s got just as much work to her credit as she’s
And that’s not all, she has created some amazingly creative videos and has also been a
former All India Radio artiste in sitar and has given several concerts. All rounder yo!
Manager Curious about web 2.0 and clueless about twitter, Nazia joined Drizzlin to try to
understand what social media was all about. Social she knew she was, and she had
been a part of mainstream media, but social media was a whole new world. Joining
Drizzlin as their Asia-Pacific consultant, Nazia’s brain tried to digest the influence of QQ
in China, tweets in Singapore and Mixi in Japan even as her brain wound its way
around how starting a facebook page can help a client understand his core consumers
better! Several brainstorming sessions, hours of googling social media in Asia and many
many chats on social media later, Nazia can now claim to understand social media’s
immense impact in Asia-Pacific.
An economics graduate from St. Xavier’s College, Mumbai, Nazia worked as a financial
correspondent at the Times of India, Mumbai. Bored of having to hob nob with CEO’s
and managers twenty times her age, Nazia was lured to the Paris of the East –
Shanghai, China. There she taught English, studied Mandarin at Fudan University,
explored the length and breadth of the middle kingdom, mused over the similarities
and differences between India and China, kung fu-ed with the locals, watched the
country develop at a blazing rate, and worked as the head of the India desk at Dezan
Shira & Associates, a legal and tax firm. Now, having returned home to India, we are
proud to have this globe trotting, multi-lingual, extroverted, adventurous gal on our
Saurabh isn’t your average 5 point someone from the IITs – no sir, he scored a decent
8.1 CGPA when he passed out of Vellore Institute of Technology with a B.Tech in IT. See,
we told you – we always hire really intelligent folks!
So, after his graduation, Saurabh spent a short time working on various technologies at
IBM as an Application Manager, before he switched to Quasar Media, where he spent
many months designing social media campaign strategies for clients. This was followed
by a short stint as entrepreneur, where he tried to figure out digital solutions for the
social development sector. However, that project hit a rough patch due to a shortage of
Saurabh also happens to be an ace face-reader and does some amazing character
analysis and predictions. So next time you go a-visiting our Delhi offices, you know
what to do!